According to a report by TrendForce, U.S. retailer Walmart announced on February 20, U.S. time$2.3 billionThe ** acquisition of the smart TV brandvizioto accelerate its advertising businesswalmart connectgrowth. According to TrendForce, Walmart began to add Walmart Connect, an online and offline retail advertising business, in 2021, and its performance has shown double-digit growth every year. Vizio, on the other hand, continues to expand its device ecosystem as well as its Smart TV operating platform system, Smartcast, which has now accumulated more than that18 million active accounts, the net income of the platform in the third quarter of 2023 is about1.$5.6 billion, of which Smartcast ARPU (average revenue per user) is about 31The acquisition was driven by a 27% year-on-year increase in advertising revenue driven by $55, a 14% increase over the year-ago quarter.
Therefore, it is expected that Walmart will acquire Vizio after willOvertake SamsungIt has become the largest TV brand in the United States, and in this year's global TV shipment rankings, the cooperation between ONN and Vizio is expected to squeeze into the top five in the world.
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TrendForce: Global monitor shipments in 2024 will be about 12.8 billion units.