Today is the last day of the Spring Festival holiday in Jiachen Year, and it is also the last day of the Spring Festival theater schedule.
As of 10 o'clock in the morning, the total box office (including pre-sale) of the Spring Festival stalls has reached 76700 million yuan, 78 million yuan away from the historical record of the Spring Festival box office --- the Spring Festival box office in 2021The result of 4.3 billion yuan is less than 200 million yuan, which means that the box office of this year's Spring Festival stalls has set a new historical record, and there is no suspense.
To achieve such results, Xianxian Finance believes that two factors are indispensable: its.
1. There are 8 days of Spring Festival holiday this year, which is 1 day more than in the past, if it is calculated according to the 7-day schedule, the box office of this year's Spring Festival stalls will obviously not be able to refresh the historical record; That.
Second, Valentine's Day is on the Spring Festival holiday, which is also extremely rare, and this year's Valentine's Day single-day box office result is 12200 million, significantly higher than the previous day's 9900 million yuan, which means that Valentine's Day contributed more than 200 million to the box office of the Spring Festival.
If you put aside the above two factors, it is enough to show that the strength of the films released during the Spring Festival this year is actually relatively weak. In a word, the reason why the box office of Jiachen Nian in 2024 can break the historical record can be said to have taken up all the time. In the absence of "blockbusters", especially the top 4 films, which have a good reputation, is also an important reason for the turnaround in the case of relatively weak fundamentals this year.
What makes this year's Spring Festival file different from the previous schedule is that due to the lack of "blockbusters", the situation of "one super" and "two strong" has not appeared, and it has been replaced by "4 strong competition".
In the past, other films still had room to survive, and under the pattern of "4 strong hegemony", the fierce competition among films in this year's schedule was that several other films were forced to withdraw, which was extremely rare in the previous Spring Festival schedule. After all, the big schedule should be "evenly wet", and everyone should have something to eat when everyone competes in dislocation.
It is reported that three films have announced the withdrawal of this year's Spring Festival, namely "Let's Shake the Sun Together", "Huang Pi: The God of Wealth Cat from the Sky", and "Mr. Red Carpet".
The market generally believes that the reason for the withdrawal of the three films is mainly because there are fewer films scheduled and they have not been able to enjoy the dividends of the Spring Festival files. According to the observation of leisure finance, in the past, in addition to the high schedule of major films during the Spring Festival, it was a normal commercial operation for other films to have a low film schedule.
In other words, the lack of film scheduling is not the main reason for the withdrawal.
The main feature of the Spring Festival films in Jiachen is that due to the lack of "blockbusters", the audience is allowed to choose more, which should be easy to form a situation where a hundred flowers bloom, the reality is that although the "4 strong competitions" are scattered, they have caused the viewing to be relatively concentrated, even if the tail films are less scheduled, from the perspective of attendance, it is still far lower than the 4 major films, this situation is expected to continue until the end of the month, which will lead to fewer and fewer films, and the film party is forced to withdraw.
The 2024 Jiachen Spring Festival stalls have made a good start, and the whole year is expected to return to the peak before the epidemic. In addition to the two factors we analyzed at the beginning, there is another factor that may have been overlooked. That is, the epidemic has completely gotten rid of the impact during this year's Spring Festival. After all, the relaxation of epidemic control is in the fourth quarter of 2022, and the public mentality in 2023 may be concerned about the last Spring Festival.
It should be pointed out that 4 consecutive years are the trough of my country's film industry, although the Spring Festival in 2021 is more brilliant. Due to the impact of the epidemic, the annual box office results of the country in the past 4 years were: 2031.4 billion, 4703.6 billion, 2994.9 billion, 5495.2 billion.
The three-year national box office results were 558800 million, 6068.8 billion, 6414.9 billion, that is, even if the box office recovers after the epidemic in 2023, the annual box office is not as good as in 2017.
In the year of Jiachen, it is also the image of breaking the ground for wood, wood, and the cultural field, from the perspective of time, it is implied that the film industry will achieve a full recovery in 2024. The box office of the Spring Festival stalls exceeded expectations, and the time accounted for the vast majority, and the film industry has suffered a major blow in the past few years, isn't it also because of the epidemic?