New Year's Memory
As the bell rings for the Spring Festival, the traditional custom of sending blessings has once again become the focus of every household. And in this special Year of the Dragon, the custom of New Year's greetings seems to have been injected with new vitality, showing an unprecedented new fashion.
It can be seen from the big data of ** that this year's New Year's clothing market is extremely hot, and the search volume has increased by an astonishing 5% year-on-year6 times. Among them, the "National Style Girls' New Year's Dress" has become a hit, with a year-on-year increase of 74 times. It is not difficult to see that the traditional costume of Hanfu has become a new favorite for New Year's greetings, especially the children's Hanfu, which is deeply loved by parents and children. From the Song system to the Ming system, from bijia to cloud shoulder, all kinds of Hanfu styles have appeared in the mothers' shopping carts, so that children can perfectly show the charm of Hanfu during the New Year's greetings.
Not only that, but the horse-faced skirt has also become popular all over the country this year. Since January, the number of searches related to "girls' horse face skirt" has increased by nearly 40 times year-on-year, which shows its popularity. This gorgeously colored and delicately patterned skirt is not only thick and warm, but also full of festive and cute atmosphere, becoming the first choice of parents.
In the New Year's money link, this year's red envelopes have also played new tricks. Pinduoduo's data shows that the three-dimensional New Year's red envelopes with color printing technology and bronzing texture have been warmly sought after by consumers, and the number of spelling orders has increased by more than 5 times year-on-year. The high-frequency greetings printed on the New Year's creative red envelopes such as "Dragon Luck Head", "Dragon Tiger" and "Good Fortune in the Year of the Dragon" add a strong festive atmosphere to the New Year.
Of course, lantern festivals and temple fairs during the Spring Festival are also the choices of many people. Meituan data shows that in the month before the holiday, the search volume of "lantern festival" and "temple fair" increased by more than 7 times month-on-month, and Zigong, Beijing, Chengdu, Shenyang, Shanghai and other places have become popular search cities. Zigong Lantern Festival, Ditan Lantern Festival, Dong'an Lake Lantern Festival, etc. are all among the best in the search, showing the unique charm of the Lantern Festival.
In the Year of the Dragon, Hanfu New Year's greetings, three-dimensional red envelopes and lantern festival temple fairs have become a new trend. Have you kept up with this national craze? Come and share your new New Year's greetings and let's experience this special Year of the Dragon!