Since 1997, crocodile paint has been in the Chinese market for 27 years. Over the past 27 years, Crocodile Paint has been a pioneer and a pioneer in Whampoa Military Academy, and has vigorously promoted the development of art paints, cultivated a large number of high-level leadership talents for the industry, and made positive contributions to today's achievements in China's art paint industry. 
Since the epidemic, the paint market has been turbulent, which has brought serious challenges to the development of enterprises. In order to seek better development of the enterprise, in 2020, Crocodile was not afraid of market storms, adjusted its development strategy in a timely manner, and Crocodile Nika, who inherited the orthodox genes of crocodile paint, was born and entered a new stage of development. 
Seek the depths and go far. In the "Top 30 Chinese Art Coatings in 2024" released by "Painting New Vision", the crocodile is like a fish in water, winning the top 30 and ranking among the top 12, once again showing the vitality and vitality of the industry predators, and setting off a whale wave "crocodile" wave in the Chinese art paint market. no.1Quality-based, innovative peers
Quality is the foundation, high-quality products will not be easily abandoned by the market, crocopile paint is well aware of this. Crocodile paint was born in Germany, which is known for its rigor, with a deep history of more than 60 years, and also has a continuous German quality, since entering the Chinese market, it has been committed to bringing German high-quality products to Chinese consumers, so that more people can experience the beauty of German scientific and technological achievements. 
Crocodile paint has not only publicly called the VOC national standard, its products have also been successfully used in the 2008 Beijing Olympic Games main venue "Bird's Nest" and the 2010 Shanghai World Expo China Pavilion, "high quality" has become a significant brand label of crocodile paint. In order to seek new breakthroughs, Crocodile Paint has launched the crocodile Nika, which inherits the essence of crocodile, and on the basis of sticking to high quality, it innovates and changes, and well meets the new needs of the consumer market. This year, on the basis of the original crocodile brand image, the "crocodile paint orthodox gene" crocodile Nika integrated the concept of personality, color, aesthetics, fashion, environmental protection and other artistic beauty of life, unveiling a new era of dazzling art. This is not only a conventional product innovation, but also a crocodile's thinking and response to the trend of home decoration. The products with changeable styles and excellent texture make art paints no longer limited to home space, but also into a broader commercial space, such as hospitals, B&Bs, hotels, restaurants, beauty salons, heat therapy halls, etc. With quality as the background color and innovative colors, the crocodile Nika with a deep heritage has gradually built a younger brand image, and also shows more possibilities for art paints. no.2Fine empowerment, fine carving market
Crocodile Nika continues to adjust terminal empowerment measures to better embrace new market opportunities. Ding Zhiyong, general manager of Crocodile Nika, once mentioned that the core concept of Crocodile Nika is that "the brand is always customer-centric, and the customer is user-centric", and the core strategy is to establish a strong customer system. 
Crocodile Nika hopes that by absorbing high-quality customers and accurately empowering dealers, we will cultivate every dealer into a big businessman as much as possible, make every market a high-quality market, and realize the common growth of the brand and dealers. This is also reflected in the various empowerment measures of the crocodile Nika. Based on the past experience of the crocodile system, Crocodile Nika has formed a set of systematic investment and education policies. First of all, the investment must be excellent, and Crocodile Nika has set three investment thresholds, hoping to attract like-minded high-quality customers. Secondly, the breeder must be fine, for each customer, Crocodile Nika will develop a support plan according to its own characteristics, commonly known as private customization. 
In terms of construction delivery, Crocodile Nika is also unambiguous. At the beginning of 2023, Crocodile Nika formulated the "Please Come In, Go Out" technology empowerment plan, with the newly launched new art paint construction training as the core, combined with the personalized training needs in the region, and carried out regional tour training in several provinces, aiming to provide strong support for the promotion of art paint products and technical services, and effectively enhance the competitiveness of the terminal. 
On the basis of the training in Sanya, Lijiang and other stations, this year, Crocodile Nika held the 2023 Carnival Conference of Crocodile Nika in Shanghai, and invited the sales director of Hunan District to share retail empowerment, and specially invited senior training lecturers in the pan-home furnishing industry to focus on store customer acquisition and transactions, empower terminal retail from another perspective, and help dealers grow with practical actions. 
From crocodile paint to crocodile Nika, from universal empowerment to refined assistance, Crocodile adheres to the core of high-quality and steady development, actively adjusts to market changes, maintains synchronization with dealers, and promotes the comprehensive coverage and in-depth possession of crocodile art paint in various regional markets. The idea of building a market and seeking common development with dealers has built a strong synergy to support the upward development of the brand and provided a steady stream of endogenous power for its high-quality development. no.3Marketing is on the rise, keeping pace with the times
In addition to innovation and empowerment policies, Crocodile has also made positive changes in marketing. 
In April 2023, crocodile paint appeared at the Yinchuan Home Expo, attracting many customers with high-quality products, signing 42 orders on the spot, and collecting more than 100 accurate user information that can be followed up on the transaction, which greatly improved the popularity of crocodile in the local area. In July 2023, Ding Zhiyong, general manager of Crocodile Nika China, was invited to attend the "Manufacturers Talk" forum of the first Global Art Paint Value Summit, which was the first public appearance of Crocodile Nika in the past two or three years of development, which marked the beginning of Crocodile to fully focus on marketing. 
In addition, Crocodile is also building a first-class marketing matrix through emerging platforms such as Xiaohongshu and **hao, and using the east wind of the short ** era to attract traffic to the brand, which has greatly enhanced the brand voice. 
The long history of precipitation means capital and qualifications, and only by innovating and changing can we better get close to the market and stick to consumers, and Crocodile Nika knows this well. From product to empowerment to marketing, Crocodile has enhanced brand awareness and influence from multiple dimensions, entered the broad public vision, coupled with a long history and long-term word-of-mouth accumulation, so that Crocodile has shown the vitality of embracing the market from the inside out. Knowledge is vertical and horizontal, and action is lofty. We have reason to believe that the crocodile and crocodile Nika, which keep pace with the times, will once again shock the entire coating industry.