As we all know, DNF is a game that is famous in the national server and has a large number of players, which is also the key to revenue. It is no exaggeration to say that without the support of national service revenue, DNF would have been cold a long time ago! Relying on the Hanbok people alone, it is impossible to "feed" this group of planners. DNF New Year Edition Dark Isle
Nexon announced the fourth quarter financial report of DNF Games and the national server, and its revenue fell seriously, down about 18%. At the same time, "monthly active users", "paying users", "payment rate" and so on have all declined to varying degrees.
Why is it going down? Nexon's financial report attributed the main reason to the "in-game economic imbalance", which caused the ** of revenue.
As gamers, we can clearly feel that in the second half of 23, the in-game economic system is indeed extremely unbalanced, and the proportion of gold coins "collapses".
In order to solve the "collapse" of gold coins, the plan is not to do nothing, and it has formulated a variety of measures, such as the weakening of the income of the white map, the cutting of light trails, the adjustment of the storm ghost city, etc., to a certain extent, to alleviate the problem of economic imbalance in the game.
Of course, in addition, there are various operations planned, such as the "9163" incident, the homonym of the constellation spirit turtle "Umu", etc., which "chilled" the hearts of players, causing some people to choose to "get out of the pit", and the number of players was seriously lost, which will also have an impact on the game's revenue.
However, this is the fourth quarter of the previous year, including October, November and December. In other words, this financial report covers the revenue of the "Golden Autumn Version", and with the blessing of the gift package, it still fell by 18%, and it seems that there are fewer and fewer players who are willing to "pay"!
Some time ago, according to the well-known anchor Xu Xu Baobao, he got the "inside information", and the "old planner" of the terminal game for more than ten years was ruthlessly replaced, and the person who took over the planning position was transferred from the mobile game "airborne".
The reason for the change of planning, Xu Xu Bao also explained, is because in the second half of 23, the game data fell seriously, which affected the revenue.
I originally thought it was Xuxu's baby "nonsense", but judging from the financial report released by Nexon, we have confirmed the authenticity of this matter!
It seems that in order to "save" the game, action has to be taken, otherwise if it goes on like this, it will become "cool" sooner or later. In fact, everyone can also feel that since the change of planning, the "event benefits" in the game are indeed much better than before, such as sending abyss tickets, signing in to the small variety jar, giving the big variety monster, giving the self-selected 1 entry crystal, etc.
Some people joked, only dropped by 18%, "leeks" are still very lush, and there are still a lot of crystals, making the DNF game "enduring"! There are also some people who said that the event gave "abyss tickets" to retain some people, and in the eyes of "dnf players", it is a big loss to give away things for free!
Throw the pot to the economic imbalance in the game, and I don't "introspect", it seems that I haven't realized the root of the problem, according to this trend, revenue will continue to decline! But this should be, in so many years, the revenue has dropped the most, from the change of planning can be explained, really began to panic.