"Calerie, very satisfied" is not only an advertising slogan, but also a true portrayal of Calerie's competition for imitation stone paint market.
With more than 20 years of experience in the engineering coatings market, Caroli entered China's stone-like coatings in 2018 and quickly achieved great results in the "chasing race" of thousands of sails. 
In the list of "Top 30 Retail Stone-like Coatings in China in 2024" released by "Painting New Horizons" last month, Caroli once again made a strong list, further improving its ranking, showing a strong momentum of development. 
This is also the second consecutive year that Carree has been listed in the "Top 30 Retail Imitation Stone Coatings in China". With a considerable market share, Calerie stands out in the surging imitation stone paint market and impresses many peers. Behind the data, it is not difficult to find that Carrely's 2023 does have many unique and commendable places.
no.1"Quality" and "quantity" have both increasedCarrely's success is inseparable from the blessing of innovative products. In 2023, Carreli will build a new development pattern with its new system product 8D Regent. 8D regents select the top natural colored sand, and use the latest technology of "polysand into stone" to make the color dots more perfect, the texture and color are closer to the stone, and the color dots are full and clear after spraying on the wall, the layers are clear, and the imitation stone effect is more realistic. At the same time, the product has the advantages of low carbon and environmental protection, light weight and safety, good flexibility, excellent weather resistance, anti-fouling and self-cleaning, anti-mildew and anti-cracking, convenient construction, etc., which can create a more high-end atmosphere of the villa exterior wall. 
In addition to the 8D limestone that detonated the sales boom, star products such as constant crystal, rough stone art paint, and flat stone art paint are also the first choice for many consumers' exterior wall decoration. The most worth mentioning is Hengjing, which is the first time in China to use nanotechnology secondary film formation made of colorful coatings, with high clarity, good gloss, bright colors and other advantages, more realistic imitation stone effect, leading imitation stone paint into the "5G" new "stone" generation. 
Relying on the high-quality products of Calerie, the European-style villa realizes the combination of visual beauty and practicality, and the decoration of lines, reliefs and other components is more high-end, adding a three-dimensional sense of space to the appearance of the whole villa, and the beauty of carving art is very beautiful, and the sense of luxury is vividly expressed, becoming a beautiful local landscape. 
The advent of Caleli imitation stone paint is inseparable from the credit of "intelligent manufacturing factory". Relying on modern factories and automated production lines, Calerie has achieved remarkable results in both "quality" and "quantity". It has also passed the China Environmental Label Ten Ring Certification, France A+ Certification, ISO Management System and other authoritative certifications. 
The Carree "Smart Manufacturing Factory" will be fully put into use in 2020. The whole factory covers an area of more than 12,000 square meters, with a construction area of more than 16,000 square meters, and a total of several production lines. At the same time, we have fully introduced advanced technology and intelligent production equipment in the same industry at home and abroad to create a stable "power shaft" to ensure product quality and supply services. no.2Sortie to the countrysideWith the sounding of the clarion call of "beautiful countryside and rural revitalization", Caroli keenly felt that the future engineering coatings would inevitably turn to the field of self-built houses in towns and villages, so they decisively focused on the rural market, took the lead in attacking, and seized the opportunity of competition. 
In 2022, Caroli will successively open 2 stores in Luoding City and Lianjiang City, Guangdong Province to further intensively cultivate the western Guangdong market, releasing a thriving signal for subsequent territorial expansion. In June 2023, Calerie struck while the iron was hot, and the Hunan Leiyang store was grandly opened. During the opening period, more than 20 orders were successfully signed, and the brand value was expanded to expand the territory with more brand value and influence. 
At the same time, Carree focuses more on nurturing and supporting businessmen, enhancing the market competitiveness of dealers, making them strong and big businessmen, and helping them to become stronger and bigger in the local area. In order to help dealers have a strong competitive advantage in the end market, Calerie has launched a highly competitive market assistance policy, including exclusive area protection, store site selection support, opening event support, 3D design support, graphic design support, event planning support, daily operation and promotion guidance support, market research support, etc. 
Under the leadership of Carrely, many dealers have grown rapidly and lived up to high expectations. Jiang Xiaoding, who dressed up nearly 800 high-end villas in Shaodong, Chen Huanping, who won the Shuangfeng market with a 6D diamond, and Hu Ruliang, who won the battle in Loudi with fashionable design and perfect delivery, have become the right-hand men of Caroli and have made great contributions to Caleli's considerable market share. 
At present, from Fujian, Zhejiang, and Guangdong on the eastern coast, to Jiangxi, Hunan, Guangxi and other places in the southeast inland, Kaleli can be seen. It can be said that Calerie took the lead in attacking the rural market, which was very solid, powerful and confident. no.3Quality serviceThe layout of the market is only the starting point of the development of Calerie imitation stone coatings, and the real continuation is the quality service. Caroli leverages consumer perception with quality service and creates a "fast lane" for brand jump. With the rise of self-built houses in rural areas, people's demand for exterior wall decoration has shifted from "practicality" to "personalized customization", and there is a higher demand for materials, colors, textures, shapes and styles. Whoever can respond to the personalized, multi-level and high-quality needs of consumers in a timely manner can truly activate the vitality of sustainable development, and Caroli knows this well.
Calerie maintains the sensitivity of market development, and comprehensively upgrades its stores with the goal of "experiencing the exhibition hall as the center and radiating the surrounding areas". In April 2023, Shaodong, Hunan Province, fired the "first shot" of upgrading and optimization. * Integrating the functions of the store and the experience hall, through the new terminal image window, the brand culture, brand concept and display product line of Caleli are disseminated, which shortens the distance between consumers and the brand, and brings consumers the latest home decoration concept and trendy home decoration lifestyle experience.
In addition to this, Carrei also hires a dedicated designer to help the dealer draw the renderings. Through the 3D renderings, consumers can know the final effect of the exterior wall painting more intuitively, and continue to strengthen the brand positioning of Caleli as a "fashion leader in architectural decorative coatings".
In terms of construction, Carree has developed a set of standard construction procedures and carried out several training activities to cultivate construction talents. In addition to the high attention of the headquarters, the dealer also focuses on building an exclusive construction team, with special stickers, whitewash, scraping mortar, spray painting ......Perform their duties, carry out construction in strict accordance with the renderings, achieve perfect delivery, and refuse to "mismatch the goods". The construction team relied on solid real skills and real kung fu to carefully carve, just to open up the "last mile" between Calerie and consumers with ingenuity.
Deep insight into needs, detailed service planning, and a professional talent team may be the reason why more and more consumers choose Carree. In 2023, Carrele has achieved that consumers are very satisfied, dealers are very satisfied, and Carree itself is also satisfied. Development does not stop, struggle does not stop. Caroli will surely realize the ambition of "becoming a well-known brand in the national subdivision field of the building decoration industry".