Hey, cross-border friends! The new trend of cross-border marketing is here! In 2023influencer marketinghubThe report is out, have you read it? There are a few key points summarized in the report for you to take a look at:
Long-term cooperation: Building long-term relationships with influencers can help brands build a deeper level of trust and identification with their audiences, according to the report. For example, some brands choose to build long-term relationships with specific influencers, rather than just sporadic one-off collaborations, which can deliver a more consistent brand image and values through continuous collaborations.
Contents: The report highlights the importance of content in influencer marketing. For example, many KOL influencers share attractive content through platforms such as YouTube, Instagram, and TikTok, which can better capture the audience's attention and increase branding. Brand safetyBrand safety has become an important issue in influencer marketing. For example, some brands are starting to pay more attention to whether the content posted by influencers is in line with their values and ethical standards to ensure that the brand image is not tarnished by associating with inappropriate content.
Data analysis: The report notes that data analysis and measurement have become an integral part of influencer marketing. For example, brands and marketers can use data analytics tools to track the performance of influencer marketing campaigns to better understand audience feedback and behavior to make more accurate marketing decisions.
In addition, there is an interesting find:60% of respondents mentioned using AI influencers as virtual influencers, and 58% of them followed a virtual influencer. In 2022, Lu do Magalu is the most followed virtual influencer with over 14.6 million followers on Facebook, 6 million followers on Instagram, over 2.6 million subscribers on YouTube, and over 1.3 million followers on Twitter and TikTok. Don't miss out on the latest KOL marketing trends!
Follow + like, private message I can send the full version of the 58-page report!