According to data published by IDC,Huaweiin the countryMobile phonesThe market has re-emerged and managed to capture a part of itApplesmarket share. And surprisingly,XiaomiMobile phonesIt was listed"Miscellaneous", which is nowhere to be seen on the ranking list. ApplesIt still firmly occupies the first position, and its 20% market share makes it the only one to break through 2%.Mobile phonesManufacturers. GloryMobile phonesIt has also achieved good results and has become domesticMobile phoneswith a market share of 168%, and the year-on-year decline is the smallest, only 09%。Vivo ranked third, but down 84%。And the situation with OPPO is even worse, from 16 last year5% down to 13 this year7%, a whopping 161%。
It is worth mentioning that by virtue ofHuaweiThe success of the Mate60 series,HuaweiMobile phonesMove up to fourth place. Despite the lack of **, butHuaweiThe market share reached 139%, an increase of 262%。This growth almost snatched upApplesLost market share. Perhaps, if ** sufficient,Huaweimay even surpass vivo. HuaweiThe success is due to the popularity of the Mate60 series, this seriesMobile phonesSuperior performance and functionality, as well as:HuaweiUnique independent research and development technology and materials. HuaweiThe launch of the Mate60Pro also proves that the problem with the Kirin 5G chip has been properly solved. In addition,nova12proThe successful launch of the Kirin 8000 chip further proves the full return of the Kirin chip. Coming soonHuaweiThe P70 series is also said to be equipped with Kirin chips, which means:HuaweiMobile phonesThe full range is back, including the Mate series, P series and Nova series. withHuaweiof the full return, otherMobile phonesBrands will be affected quite a bit, especiallyXiaomi
XiaomiAs once in the Internet attracted a lot of attentionMobile phonesbrand, but failed to make it into the top five of the list. Despite the OctoberXiaomiReleasedXiaomi14 series and released at the end of NovemberRedmi K70The series has become a hot topic on the Internet and has achieved certain results in sales, but judging by IDC's statistics, these two modelsMobile phonesIt seems that there is no giveXiaomiIt helps a lot, or it doesn't have enough stamina. XiaomiAs a result, the market share of other brands is also lagging behind"Miscellaneous"of the list. Based on sales for the whole of 2023,XiaomiRanked fifth, there is a clear market share gap with the top four. XiaomiMobile phoneswith other brandsMobile phonesThe gap between them is getting wider. IfHuaweiMate60Pro** is sufficient, quite possiblyXiaomiIt will be classified again"Miscellaneous"among them.
HuaweiMobile phonesIt is clearly different from other brands in the domestic market, which is also the key to winning market share. On the one hand,HuaweiMobile phonesThe life cycle is longer compared to other brandsMobile phonesto perform even better. For example,HuaweiThe Mate60Pro has been on the market for almost five months and still maintains strong sales momentum. In general, other brandsMobile phonesSales peak in the first three months and then decline gradually. HuaweiThe success of the Mate60 Pro lies in its distinctive features. In addition to using its own Kirin 9000S5G chip,HuaweiMate60Pro is still the first one inSmartphonesSatellite voice communication technology for commercial use. In addition,HuaweiIt has also independently developed technologies and materials such as the second-generation Kunlun glass and XMAGE impact system, further demonstrating domestic productionMobile phonesstrength.
By analyzing data and market trends, it is possible to ** domestic by 2024Mobile phonesThe market will face a major reshuffle. HuaweiThe full return of the brand will have a significant impact on existing brands, especiallyXiaomiHuaweiThe success of the Mate60 series showsHuaweiMobile phonesStrong competitiveness and attractiveness. HuaweiMobile phonesThe differentiation strategy with other brands has also been proven in the market. In the future,HuaweiNew products will continue to be introduced, such as:HuaweiP70 series to regain lost market share. Predictably,HuaweiMobile phoneswill continue to maintain strong growth momentum and withApplesCompete to become a leader in the domestic market. For consumers, this change will give them more choice and drive domesticallyMobile phonesThe development and progress of the market.