According to the sales data released by IDC for the fourth quarter of 2023, domesticMobile phonesThe market is undergoing a major transformation. Unlike previous years,ApplesIt still maintains a stable leading position, with a market share of up to 20%, and is still the only one with more than 2%.Mobile phonesManufacturers. And in the countryMobile phonesIn the market TOP5 ranking,HuaweiBy virtue ofHuawei Mate60The series managed to take the fourth position, with a market share of 139%, an increase of 26%。At the same time, it is worth noting thatXiaomiAs a brand that has attracted much attention, it does not enter the TOP5 and is classified as"other"。This change is destined to have a negative impact on the countryMobile phonesThe market has a profound impact.
Judging by the data from IDC,GloryMobile phonesIt became domesticMobile phonesThe first place, the market share reached 168%。Although there was a slight year-on-year decline, the decline was the smallest, illustratedGloryMobile phonesIt is still widely recognized and supported in the market. vivoAlthough in third place, it decreased by 8 year-on-year4%, whileoppoThe market share is even more from 165% dropped to 137%, a whopping 161%, which is the brand with the largest decline in the TOP5. This data shows thatHuaweiThe rise of other brands has had a certain impact.
HuaweiBy virtue ofHuawei Mate60The series managed to take the fourth place position and increase its market share by 26%。Despite the lack of supply, if it can be sufficient**,HuaweiIt is even possible to surpassvivo。This achievement shows thatHuaweiThe strong rise in the market competition, as well as the recognition of its products in the minds of consumers.
Huawei Mate60Behind the success of the series is its excellent technology and quality. Huawei Mate60Pro uses the self-developed Kirin 9000S5G chip, which is not only powerful, but also the first timeSmartphonesSatellite voice was commercially used on the marketCommunication technologyto provide users with a wider range of communication and more stable communication quality. In addition to that,HuaweiIt also introduces technologies and materials such as the second-generation Kunlun glass and XMAGE impact system, so that consumers can deeply feel the domestic productionMobile phonesThe strength of the power.
According to the market**, 2024HuaweiMobile phonesWill fully return to the market and launch the Kirin 5G chipmate60series and equipped with Kirin 8000nova12proand other new products. This means:HuaweiThe whole series will attack and quickly regain the market share that was once lost. MiscellaneousMobile phonesBrands will undoubtedly face significant challenges, and the most affected of them may well beXiaomiHuaweiMobile phonesAn important feature that distinguishes it from other brands is its long life cycle, which continues to be sought after and loved by users. Compared to other brands,HuaweiMobile phonesThe sales explosion period is longer, and the influence of the product is longer.
AlthoughXiaomiMobile phonesIn the spotlight on the web,Xiaomi14 series andRedmi K70Sub-categoriesMobile phonesAlthough the sales were quite large at the time of the release, judging by the statistics of IDC,Xiaomiand did not enter the TOP5, but was classified as"other"。This phenomenon shows thatXiaomiMobile phonesIt faces some challenges and dilemmas in the market competition.
XiaomiMobile phonesThere is a gap between other brands in the market competition, which is also reflected in the market share. According to the data,XiaomiMobile phoneswith the fourth-ranked onevivoThe gap between them reached 33%, which is a considerable gap. This indicatesXiaomiMobile phonesThe gap with other brands in the market competition is getting bigger and bigger. IfHuawei Mate60Pro is able to have plenty of **,XiaomiIt is likely to be classified as "other" again.
However,XiaomiIt is still a high-profile brand, and its released products have attracted the attention of consumers. XiaomiThe challenges and dilemmas may be solved by further enhancing product competitiveness and innovation capabilities. In 2024,XiaomiIt remains to be seen whether it will be able to counterattack and return to the TOP5 in the fierce market competition.
According to the current trends and data analysis, it is expected to be domesticMobile phonesThe market will face a major reshuffle. HuaweiMobile phonesFull return and launch of Kirin 5G chipsmate60series and other products that will have a strong impact on the market. HuaweiThe market share is expected to increase further, and othersMobile phonesBrands may be affected. XiaomiAs a brand that has attracted much attention, it is facing challenges and dilemmas, and needs to further improve the competitiveness of its products.
For consumers, this change will lead to more choice and a better product experience. This is also the driving force of industry competition, constantly prompting brands to carry out technological innovation and product upgrading. At the same time, consumers will also benefit from it and be able to enjoy more advanced and high-quality productsMobile phonesProducts.
All in all, domesticMobile phonesThe market is changingHuaweiThe return of the market has had a significant impact on the market landscape. GloryMobile phonesBecome domesticMobile phonesFirst place,HuaweiManaged to take the fourth place and increase its market share. XiaomiIn the face of challenges and dilemmas, it is necessary to further enhance competitiveness. Looking to the future, domesticMobile phonesThe market is expected to usher in a major reshuffle, and consumers will benefit from it.