InDomestic mobile phonesIn the market, there has been a noticeable change recently. According to the sales data released by IDC for the fourth quarter of 2023, Apple, Honor,vivoHuawei, OPPO ranked in the top five. However, with the previous heated discussion on the InternetXiaomi phonescomparatively,Xiaomihas disappeared from the list and can only be classified as an "other" brand. Apple is still firmly in first place, with the best sales and the highest sales, with a market share of 20%, and is the only company with a market share of more than 2%.Mobile phonesmanufacturers, however, saw their market share decline by 2 percentage points compared to the same period last year. Honor phonesSurprisinglyDomestic mobile phonesNo. 1 in the market, with a market share of 168%, although it decreased by 09%, but the smallest decrease. vivoAlthough it ranked third, it decreased by 8 year-on-year4%, while OPPO is even worse, from 16 in 20225% down to 13 in 20237%, a whopping 161%。Huaweithen by virtue ofHuaweiThe Mate60 series managed to rise to fourth place despite the lack of supply, with a market share of 139%, an increase of 262%, up 2 percent year-on-year6%。HuaweiThe increase almost robbed Apple of the lost market share. XiaomiReleased in October 2022Xiaomi14 seriesMobile phonesAt that time, sales were very hot, with sales exceeding one million on the first day, and the Redmi K70 series released at the end of NovemberMobile phonesIt was also a great success. However, judging by IDC's statistics, these twoMobile phonesIt doesn't seem to have made a big difference, or they don't have enough stamina to make it into the top five. According to the sales for the whole year of 2023, TOP5Mobile phonesThe brand rankings are: Apple, Honor, OPPO,vivoXiaomi。The gap between the top four market share is very small, and the gap between the first and fourth places is less than 1%, whileXiaomiwith 4th placevivoThe gap reached 33%, this gap is very large, illustratedXiaomi phoneswith other brandsMobile phonesThe gap is getting bigger and bigger. IfHuaweiMate60 series of ** sufficient,XiaomiIt is likely to be classified as an "other" brand again.
In 2024,HuaweiMobile phonesWill return in fullDomestic mobile phonesMarket. withHuaweiLaunch of the Mate60 seriesKirinThe problem of 5G chips has also been well solved. nova12pro is equipped withKirinThe 8000 chip proves it againHuaweiKirinThe full return of chips. The nova12 sold out quickly as soon as it hit the market. Next,HuaweiThe P70 series is coming soon, and according to the news, it will also be adoptedKirinChip. This means:HuaweiMobile phonesThe whole series is back, including the Mate series, P series, Nova series, etc. Huaweiwill quickly regain lost market share, othersMobile phonesBrands will be affected no small whileXiaomiProbably the most affected brand. with othersMobile phonesThe brand is different,HuaweiMobile phonesThe life cycle is very long. toHuaweiThe Mate60Pro, for example, has been on the market for nearly five months and still maintains strong sales. And other brandsMobile phonesSales mostly exploded in the first three months. HuaweiThe feature of the Mate60Pro is that it is developed in-houseKirin9000S5G chip, as well as the first time inSmartphonesThere are many other self-developed technologies and materials such as the second-generation Kunlun glass and the XMAGE imaging system. These technologies and materials are demonstratedDomestic mobile phonesThe strength of the power.
Expected in 2024, domesticMobile phonesThe market will usher in a major reshuffle. InHuaweiMobile phonesIn the context of the full return, the market competition will be more intense, and the gap between various brands may further widen. BelieveHuaweiWith its strong technical strength and rich product line, it will quickly regain the market share that it once lost. MiscellaneousMobile phonesIn order to remain competitive, brands will also increase their R&D efforts and launch more innovative and attractive products. This is undoubtedly a good thing for consumers, who will have more choices and a better experience. As consumers, we can look forward to witnessing domestically in 2024Mobile phonesHuge changes in the market.
Summary: Looking back on the whole article, we can clearly see the changes in the domestic mobile phone market andHuaweiThe return of . The rise of gloryXiaomiloss of momentum, as wellHuaweiThe success of the Mate60 series indicates that the market competition will be more intense. HuaweiThe full return will have a significant impact on other brands, and consumers will benefit from this competition. Domestic mobile phonesThe future of the market is full of possibilities, and we can't help but look forward to the big changes that 2024 brings.