What are the biggest highlights of China's economy in 2023? Automotive industry. In three years, China has risen to the top of the global auto export championship.
In the domestic market, independent brands have finally regained their dominance, and the idea of changing technology and then taking back the market can now be said to have been basically realized.
Many people still remember the "repair queue" of some independent brands and the "high imitation" of joint venture models, but in 2023, these negative impressions seem to have been somewhat swept away.
According to the data of the China Passenger Car Association, the retail sales of passenger cars in China will accumulate 2,169 in 202390,000 units, of which the market share of its own brand reached 52%, exceeding 50% for the first time in history. Among the top 10 in the sales list, independent brands accounted for 6 seats, and BYD, Chery, Geely, and Changan all entered the top 5.
The temporary victory or defeat in sales may not represent much of anything, but in 2023, BYD, Chery, Geely, Changan, Great Wall, and SAIC will all achieve substantial growth, while only FAW-Volkswagen will achieve 2A slight increase of 6%.
The self-owned brand surpasses the cooperative brand, which is not only a reality, but also a future trend.
If you only look at the total sales list, it seems that the joint venture manufacturers can still "rescue", but if you look at the new energy list, you may dispel such an idea.
In 2023, the cumulative sales of new energy in China will be 7.74 million units, a year-on-year increase of 363%, but among the top 10 sales list, only Tesla is a non-owned brand, and its market share is only 78%。
This has to mention BYD, the "big devil".
In 2023, BYD's cumulative sales will exceed 3 million units, entering the top 10 of global automakers for the first time.
BYD's strength, first of all, comes from the perfect product layout, the dynasty series + the ocean series of double swords, covering various market segments from micro cars to medium and large sedans, its Han, Tang, Song, Yuan and other car series can be called elite soldiers.
In addition, BYD also has three high-end sub-brands: Yangwang, Denza, and Formula Leopard, which have reached unprecedented heights in the fields of hard-core off-road vehicles, million-level luxury cars, and million-level sports cars.
The second is from the technical strength, at present, BYD holds the blade battery, e platform 30. Core equipment such as super hybrid DM-i, Yi Sifang platform, and Yunyuan intelligent body control system, it is difficult for other foreign brands to surpass BYD in technology in the short term.
Of course, BYD is not the only independent brand, although other mainstream brands cannot reach BYD's level in sales and technology for the time being, they have also mastered a large number of core technologies, and their product layout is becoming more and more perfect. In 2023, brands such as Xpeng, BYD, Leap, and Zhiji have begun to export technology to foreign brands.
People know that BYD is very strong, but from an objective point of view, BYD in 2023 seems to be missing something, that is, intelligence. Compared with other independent brands, BYD's actions in the direction of intelligence seem to be smaller.
On January 16, BYD Dream Day officially opened.
This time, BYD came up with the first intelligent architecture of intelligent and electric integration - Xuanji architecture, which is integrated into the Xuanji AI large model to build an intelligent technical base;
It has come up with the high-end intelligent driving assistance system of the Eye of the Gods, including the Yi Sifang full-scene parking system, and will fully enter the L2+ era in 2024.
It has come up with full-scene intelligent voice, and even the world's first mass-produced vehicle-mounted drone system.
Facts have proved that BYD is "listening to persuasion", and it is really ready to exert force in the field of intelligence.
BYD's performance is only a microcosm of the rapid progress of its own brand in terms of technology and product performance.
Wrapping up
It is a pillar industry of an economic power, and its own brand has now become the main force of this industry, Wang Chuanfu**, the market share of independent brands will reach 70% within 3 years. Do you think it can be achieved?
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