A fan left a message asking me: How do top business experts stand out in the highly competitive market? What is so special about them that keeps them at the top of their business for many years? What is the difference between our ordinary small, medium and micro entrepreneurs and business elites?
In Qin Gang's opinion,Business elites have worked hard to train three basic abilities.
Whether you're a micro, small or medium-sized business owner or a solopreneur, mastering the three underlying competencies will be the key to your success in the business world.
Don't talk nonsense, just go straight to the dry goods.
The ability to grasp the underlying logic of the business
In the field of business, the underlying logic refers to the basic principles and laws of business operations.
Understanding market demand is an important part of grasping the underlying logic of business.
You need to have a clear understanding of what needs and pain points your dream users have, and how those needs are changing.
Through extreme market research, you can grasp the psychological and behavioral characteristics of users, and use your products and services as solutions for users.
For example, my member Lao Bi, he originally did **bidding, that is, to buy some traffic on **, and then to sell, mainly to sell canopies, gazebos, these products.
He used what I taught to attract new customers, raise familiarity, make deals, and fission, and rebuilt a company in Guangzhou, specializing in helping people decorate canopies and pavilions.
In 2020, it made almost 100 million sales.
Why did Lao Bi do so well? Let me talk about it and give you a little inspiration.
Suppose you want to make a canopy in your home, and after ten or twenty years after installation, you may not buy it again. But Lao Bi only made a fission action, so that the customers who could not repurchase helped him bring two new customers. The highest one was a client who brought him twenty-one new clients.
In fact, the method is very, very simple, that is, the fission link in the [Earn Wealth System], which is very, very important.
First of all, he does the best quality service throughout the process, so that the customer is very satisfied, after the project is collected, his sales staff only need to say to the customer: Sister Liu, your canopy has been installed, are you satisfied with our service?
If you are not satisfied, give advice and help you solve it. Customers are generally so satisfied that they even give a small gift.
Then make an action: Sister Liu, see if you can do a favor, the canopy has been installed, and it is also very beautiful, I took a group of **, and also wrote a text, can you help me in your owner group or circle of friends**.
At this time, the customer will generally help him turn, and even help him change the text: the installation master Xiao Li is enthusiastic, the service is very thoughtful, and the canopy installation is particularly good, and everyone can find him if you need it.
And then send it to the circle of friends with ***. A lot of people will add him. Lao Bi probably listened to my class in 2017, and after he played the [fission] gameplay well, he copied it to the whole country.
In 2020, it made almost 100 million sales.
This method was not taught by me, it was thought by Lao Bi himself, I just told him the underlying logic of the business.
As a businessman, if he understands the underlying logic, he will come up with all kinds of solutions. What is the underlying logic?
That is, when you want to make a business bigger, you must find a way to change your business from "linear development" to "exponential development".
What is linear development? For example, Lao Bi's original model is linear development.
He has customers if he advertises, and if he doesn't advertise, he has no customers, and it is impossible to get a high-speed growth in this model. Most people do a business that is "linear".
What does exponential development mean? You can do an experiment, you take a blank piece of paper, fold it in half and fold it in half, and when you fold it 50 times, it is the distance from the earth to the moon.
In the same way, when Lao Bi brings two customers, two brings four, four brings eight, and eight brings sixteen, the business is exponential.
Of course, it won't be exactly so ideal, but as long as there are some customers like this, when two and two are four, the development of your business is very, very scary.
Turning business from "linear development" to "exponential development" is the lowest logic.
Therefore, if you want to do a good business, you must first open your mind. The above method, everyone will use it after listening to it, and if you don't use it, you won't know that the method is useful.
Therefore, continuous learning, practice and communication with experts in the industry will be the key to your grasp of the underlying logic of business.
Decision-making
Decision-making refers to the ability to make informed decisions in a business environment.
It involves the ability to assess the realities of the situation, analyze the pros and cons of different options, and choose the best course of action.
Decision-making power is crucial for a business, as every decision can have a significant impact on the growth and success of the business.
One of my members, Shang Lin, has been doing it for more than ten years**, has two stores, and closed one store during the epidemic, and he is so anxious that he can't be more anxious.
He is very busy every day, busy with specific affairs, thinking of various ways to reverse the situation on the verge of loss; I also participated in various studies, wanted to engage in a community, wanted to engage in live broadcasts, and tried all kinds of things, but I was more anxious.
In September 2022, he participated in offline classes in my country, and Teacher Li Rou helped him sort it out, and many first-class classmates who got the results gave him many usable suggestions, and he went back to implement the landing plan.
In the space of a few months, he changed dramatically.
His decision-making was to put the people at the core instead of just thinking about the activities, his sales goals were achieved more easily, he didn't get busier, he came out of his anxiety and gradually became more at ease.
He said that because of the systematic thinking implanted in the brain, with the guidance of teachers, now he reviews every day, has time to think and make decisions, and the recent period has been the fastest growing in several years.
We also have many members of the private board of directors, and they have not become busier because of the growth of dozens of times the performance, all because of their own decision-making, and we learned the "Earn Rich Ranch Automatic Marketing System", which not only makes money with the left hand, earns accurate users with the right hand, but also frees up time to do important things that the boss should do.
Execution
Execution refers to the ability to translate decisions into practical actions to complete tasks and achieve goals efficiently and methodically.
It is a key ingredient for business success because no matter how good strategies and plans are, they will only stay on paper without real results if they are not executed.
There is a proverb that says, "Actions speak louder than words." "No matter how great your ideas and plans are, if you don't act on them, they're just going to exist in a fantasy.
For successful business masters, it is essential to have excellent execution.
They set clear goals, develop detailed plans, and take proactive action to achieve them. At the same time, they also know how to motivate team members and establish efficient workflows to ensure that tasks can be completed smoothly.
A prime example is Steve Jobs, who was the co-founder of Apple.
Jobs paid attention to details and insisted on the pursuit of excellence in execution. He not only focuses on the design and functionality of the product, but also focuses on creating a great user experience.
It is his ability to execute that has made Apple a huge success on a global scale.