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On January 26, Dongpeng Beverage released its 2023 annual performance forecast: the company expects to achieve operating income of 1,105,700 yuan to 1,131,200 yuan, a year-on-year increase of 30% to 33% compared with 850,539 million yuan in the same period last year; It is expected that the net profit attributable to owners of the parent company in 2023 will be between 198900000 yuan and 2061000000 yuan, an increase of 548.48 million yuan to 620.48 million yuan, or 38% to 43%, compared with the same period last year.
In response to this performance, Dongpeng Beverage also said that the performance growth benefited from: "In 2023, the company will continue to promote the national strategy, deepen and refine the channel outlets, continuously strengthen the channel operation capabilities, and continue to enhance the first-class rate of products and terminal sales; While consolidating the basic plate of Dongpeng Special Drink and continuing to maintain growth, it actively carried out multi-category layout, cultivated second growth curve products, and further drove revenue growth. ”
For a long time before, Dongpeng Beverage = Dongpeng Special Drink is the public's cognition, and Dongpeng Special Drink is also the core product that Dongpeng Beverage relies on the most, but in the past year, Dongpeng Beverage has actively deployed categories including coffee, ready-to-drink tea, etc., and now it has finally seen results.
In fact, as early as the end of 23, Dongpeng Beverage disclosed the third quarter report showing that the sales revenue of the company's core category "Dongpeng Special Drink" series products accounted for 9636% to 9259% ；Other beverages" sales revenue of 64 billion yuan, a year-on-year increase of 16535%, accounting for 364% to 741%。
It can also be seen from a series of category expansion actions of Dongpeng Beverage in the past two years that from coffee to sugar-free tea and coconut water, they are basically launched and launched new related new products based on their own back-end and channel advantages under the general trend of market demand.
The data shows that with the implementation of the multi-category development strategy, Dongpeng Beverage continues to expand the consumption scene and consumer group, and from January to September, its revenue from other beverages reached 6400 million, with a growth rate of 16535%。Obviously, Dongpeng Beverage's multi-category strategy is "working", and the curtain of multiple "second growth curves" is opening.