Liu LirongBorn in China in 1972, he is an adventurous and unconventional manStart a businessFamily. As a top student, he entered a state-owned enterprise after graduating from university, and has a stable income and career prospects. However, he was not satisfied with being limited to "age and seniority" for promotion, and was eager to create his own career. Therefore, he resolutely resigned from his job in a state-owned enterprise and came to Guangzhou to start his ownStart a businessway.
Liu LirongChanged jobs several times from one company to another, and eventually got into what was booming at the timeLittle OverlordFirm. Here, he learned a lot of valuable lessons and realized the importance of marketing. However, he is forLittle OverlordNot satisfied with the direction of the company, he decided to leave and joinedKim JongFirm. InKim JongCompany, he broke the traditional marketing method by introducing innovative multi-functional products and with superstarsJackie Chansuccessfully pushed the sales to the peak. These experiences have accumulated a wealth of contacts and market resources for him, as well as for his futureStart a businessA solid foundation has been laid.
However,Liu LirongAnd not satisfiedKim JongThe success of the company, he realizedMobile phonesIt is the trend of the future and decides to enterMobile phonesIndustry. After inspecting the market,Liu LirongDiscover domesticMobile phonesThe market is highly competitive, and most of the brands are foreign brands, while domestic onesMobile phonesNo breakthrough has yet been achieved. He seized the opportunity to raise funds and started it in 2002GioneeFirm. Gionee mobile phoneBy virtue ofLiu LirongRich contacts and experience, quickly rose and became domesticMobile phonesOne of the leaders in the market.
Gionee mobile phoneThe rise is inseparableLiu Lirong's ingenuity and excellent marketing skills. Not only did he succeed in getting itAndy LauAs an advocate, helpGionee mobile phoneIt has established a good brand image, and has also opened a large number of offline ** to facilitate consumers to buyGionee mobile phone。Through these strategies and efforts,Gionee mobile phoneThe sales volume gradually climbed and quickly entered the countryMobile phonesAt the forefront of the market.
However,Gionee mobile phoneThe splendor did not last long. withSmartphonesThe rise of more and moreMobile phonesManufacturers have launched their ownSmartphonesproducts, whileGionee mobile phoneInSmartphonesR&D in the field is relatively lagging behind. WaitGioneeLaunch of the first oneSmartphonesThere have been many strong competitors in the market, especiallyXiaomiThe rise of the company, giveGionee mobile phoneThere was a lot of pressure. Liu LirongMistakes in decision-making led toGionee mobile phoneInSmartphonesDecline in the market.
In addition,Liu LirongMistakes were also made in personal life. Rumor has it that he lost a huge fortune in gambling, even reaching the figure of 10 billion. Although the news wasGioneeThe company denied it in its entiretyLiu Lirongalso said that the amount of loss was only more than a billion, but the relevant negative reports were rightGionee mobile phoneThe image had a great impact and was further exacerbatedGionee mobile phoneof recession.
In summary,Gionee mobile phoneInLiu Lirongunder the leadership of the great success, but due to the inSmartphonesPoor decision-making in the market and problems in personal lifeGionee mobile phoneEventually, it went into decline. However,Liu LirongofStart a businessHis spirit and courage have always been commendable, and his experience has given othersStart a businessIn particular, we must maintain a keen insight into market changes, adjust our strategies in time, and adapt to the changes in trends.