Who exactly should health supplements be sold to? This is a highly controversial topic. Some people believe that supplements can help alleviate some health problems, so they should be recommended to those who need them. Others see supplements as a marketing ploy that is only recommended to everyone just to make money.
Health supplements are not a panacea, and they are not for everyone. If you are a person with frequent health problems, or who are getting older, or have special dietary habits (such as vegetarianism), supplements may be more meaningful for you.
However, it needs to be made clear that health supplements are not deceptive in and of themselves, but rather those who are greedy and unscrupulous in health supplement marketers who defraud consumers of money by false advertising and misleading consumers.
At the same time, I hope that more and more people will recognize and choose health supplements, not only when the body is sick, but also as an important means to prevent diseases and help regulate physical health. In this way, we can truly realize the concept of "prevention is better than the best", so as to improve physical fitness and stay away from diseases.
So the question is, who are the health supplements sold to? In the health care product industry, there is the so-called "four newcomers" theory.
So, who are the "four haves"? The first is those who are sick, the second is those who have money, the third is those who are health-conscious, and the last is the middle-aged and elderly who have the right to speak.
When I heard this theory at that time, I felt that my scalp was numb, as if a drama was being staged in front of me about Wang Po, Ximen Qing and others plotting to deceive Wu Dalang's wife Pan Jinlian. How the "one have", how the "two haves", and what the "three haves" go to, the "four haves" will live together. This theory makes people shudder.
First of all, the use of health care products by sick people is the most helpless reality in the Chinese health care product market. These products are marketed as medicines, and buyers treat them as medicines. Even when someone has a sudden heart attack and cerebral infarction, the first thing that comes to mind is to use health products for first aid, which is very ridiculous. However, the reality is that as people get older, the more and more serious the disease, the more they will cherish their lives and rush to the doctor. We still hope that all Chinese people can look at health products rationally and realize that health products cannot replace medicines**.
The second is the use of health supplements by those who have the money. Just like diabetes was originally called the "disease of wealth", how can you get this disease if you don't have enough wealth and a high quality of life? Now, the hypocrisy of health care products is the most criticized place, and many people buy health care products not for health, but to prolong life and receive a few more years of pension. This is also the most common selling point that marketers emphasise, and it may seem ironic that people are using supplements for more pension, but it can be considered to be a matter of taking what you need.
In addition, health supplements are often used by health-conscious people. However, I have also seen many people who are scolding health supplements while stuffing pills and capsules into their mouths. This behavior is very contradictory. In fact, Chinese health literacy is ranked last in the world. With the continuous improvement of the material conditions of the Chinese people, medical technology is also improving, but the incidence of various chronic diseases, severe diseases and cancer is getting higher and higher. This is because most people are not aware of health care. Many people never have a check-up, some people are reluctant to take medicine even though they know their blood pressure is high, and some people believe that obesity is not a disease. Even when symptoms such as chest tightness and dizziness occur, they self-soothe, attributing it to things like exertion, mood swings, or physical activity. It is only after they get sick that they realize the importance of their health. So, what I want to say is, whether you like health supplements or not, you should pay attention to maintaining a healthy lifestyle, eat well, sleep well, and don't overdo your body.
Finally, there are the people who have the right to speak, and these people, despite the opposition of those around them, many people are still secretly using health supplements. They firmly believe that long-term use of health supplements on time and in the right amount will bring great changes to the body, especially when compared to their peers. (If you don't believe it, you can choose a product and stick to it for half a year.) However, their families, children, and friends often object, either because they fear wasting money, because they fear being cheated, and because they are skeptical of health supplements. Still, we should stand up for what we believe in.
Many things are not something we stick to because it's meaningful, it's because we need to stick to it to make it meaningful. Only by experiencing them first-hand can we truly understand and judge their value.