Whenever there is a new product release of mainstream brand mobile phones, the operation and design of 3C categories will be busy, especially in the mobile phone case industry, which has a feature - "fast"! It is necessary to quickly rub hot spots, so as to seize platform traffic, speed up the conversion of products, and earn more money.
In order to catch up with the schedule, designers often carry out blind design, use the needs of their colleagues, refer to some links they have organized, and start to design for reference. Over time, the work of design becomes a mechanical imitation. Product posters that lack thought are often lacking in passion. The emotions will be shown in the product, and the quality of the final product will become more and more mediocre, the traffic will not go up, the transformation will become unreachable, and the sales expectations will not be met! What to do?
To solve the problem, we need to clearly introduce the problem!
How do Amazon visual designers carry out visual design?
Here@Qingyu clumsily shares the experience, welcome to communicate!
The first choice is to look at the design needs with branding ideas, even if most e-commerce companies do not have a brand, we should also look at our products from the perspective of brand positioning! How to match colors, how to standardize fonts, and how to design icons? Wait a minute.
Next, take the time to get to know your customers and ask: What kind of people will use a "holster phone case"?Such doubts. Many people may say, "How do I know about the lives of Westerners?" "This is to accumulate on a daily basis, take time to watch life-oriented American dramas, go online to see foreign social platforms, the life they show**, comments, etc. We don't need accurate customer portraits, but at least you need to be able to visualize how our products will be used. Some designers will use domestic inertial thinking to design, I remember seeing a 3C brand imitate the creativity of "Mousse mattress", put a foreign old man at random, and forcibly use copywriting to say that their mobile phone case is designed by the designer, which looks somewhat ridiculous, of course, the sales are also very bleak.
And then it's the design after thinking! Follow the logic of Amazon products: white background map, product poster, usage scenarios, detailed display, and model description.
For white background images, it is needless to say more about making textures, and at the same time, it is also necessary to consider that when used as a thumbnail, it should also make people feel the texture visually.
Product posters must have a sense of substitution, so we will choose models with happy expressions to convey the message that customers will make your life better by using our products. (We can refer to the design of some luxury leather goods, the models they choose will be more serious and cool, but our products are more close to the people, so while showing a sense of quality, we should look more friendly.) ）
The use scene, detail display, and model will not be repeated, in short, throughout the brand concept, unified font, tone, icon....Let customers place orders after reading the picture!
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