Today, a friend said that if you want to open a restaurant, it is better to go to the brand with more franchise stores, and the more stores show that there is strength. I think many people who don't know much about catering have this kind of idea, so many new catering brands may only have one or two stores, and they will quickly attract investment to join, just hoping to be able to order more stores and enhance the strength of their brands.
But after a long time in catering, you will also find that for catering, more stores do not mean anything, and the only purpose of all people who open a store is to make money. There is no absolute relationship between more stores and fewer stores and whether you make money in the end. There are one or two hundred shops around, and all of them have been lost in a few years. There are also some that only have one or two stores, but they are very profitable.
Last year, for catering, whether it was a new brand or an old brand, it was in a process of crazy expansion. I attended a party before, and there was a brand that originally had only 10 stores, but last year it opened 100 stores at once. The boss was also invited to participate in various recognition events.
There is a brand that is even more exaggerated, all more than 200 stores, only one is directly operated by himself, and the others are all franchises, people say that he does not make money by opening stores, he makes money by franchise fees. And he now has other catering projects in his hands at the same time, and it is expected that he will also open one or two hundred stores.
And at the end of last year, everyone saw that after the big wave passed, the problem began to appear. If you often go to some business districts, you can see that the whole street is full of restaurants, and the clerks are standing at the door waiting for customers to come to the door, but there are very few pedestrians on the road.
As more and more people return to their hometowns, the amount is even less. And with that, there are now slowly some stores that can't do it. And you will find that there are more stores closed now, not the traditional mom-and-pop stores that everyone thinks, but some small chain stores that are not very famous.
Even some large chain stores have been transferred and closed. And the false fire of this catering is slowly spreading. I don't know what the other situation will be after that, what do you think?