Economic Observer reporter Chen QijieOn February 20, the latest report released by the International Data Corporation (IDC) showed that in the fourth quarter of 2023, China's folding screen mobile phone market shipped about 27710,000 units, a year-on-year increase of 1496%。For the whole year of 2023, China's folding screen mobile phone market will ship about 70070,000 units, a year-on-year increase of 1145%。Since the launch of the first product in 2019, China's folding screen mobile phone market has grown by more than 100% year-on-year for four consecutive years.
In 2023, the performance of China's smartphone market will be sluggish, and another IDC report shows that China's smartphone market will ship about 27.1 billion units, down 50%, the lowest shipment volume in nearly 10 years.
In contrast, as a mobile phone market segment, folding screen mobile phones have maintained a rapid growth rate, IDC said that with the continuous increase in R&D investment by Android manufacturers and upstream ** chains, the improvement of hardware technology is mature, the application of software systems is optimized, and the consumer experience is constantly improving. The further decline of ** has also made more consumers willing to try to use folding screen mobile phones.
According to IDC data, the share of folding screen phones above $1,000 in 2023 has increased from 81 a year ago0% down to 665%, down 145 percentage points. In addition to the decline in the overall cost, the price of products in the vertical folding form is relatively lower, which also makes the price of folding screens in 2023 drop to $400-600.
In terms of mobile phone manufacturers, Huawei occupies the first position in the domestic folding screen market in 2023, with a market share of 374%；OPPO (Opal) got 18With a market share of 3%, the overall folding screen market ranks second, of which 363% market share ranks first; Honor will make efforts in the folding screen mobile phone market in the second half of 2023, and will be the third in the folding screen mobile phone market for the whole year, with a share of 177%, and the year-on-year increase in shipments was as high as 4670%, the fastest growth rate; Samsung has more than half of the global foldable screen mobile phone market, but only has an 11% market share in the highly competitive Chinese market, ranking fourth; vivo ranks fifth, with a market share of 9 in domestic folding screen mobile phones7%。
Guo Tianxiang, senior analyst at IDC China, pointed out that folding screen mobile phones are still the key products that manufacturers will focus on building in 2024. The participation of more manufacturers and the launch of more products will continue to promote the rapid development of the folding screen mobile phone market.
It is worth mentioning that in 2023, it will rank first in the domestic smartphone market share (accounting for 17.).3%), Apple has not yet launched a foldable phone. Previously, it was reported that although Apple has invested a lot of energy in the research and development of folding screen mobile phones, the company is extremely strict about the quality and design standards of products. At present, Apple is still actively developing a folding screen phone, and plans to bring the product to the market as early as 2026.
In a report in August last year, IDC also said that various Android manufacturers have focused on creating their own folding screen products, because Apple will not enter the market in the short term, so the development of folding screen mobile phones has become an important layout for Android manufacturers to create differentiated products with Apple and narrow the gap with Apple in the high-end market.