The much-anticipated movie version of "Flower Thousand Bone" some time ago was finally released, however, the box office of the movie was not as good as people expected, and even director Zhang Chaoli issued an apology**, which sparked heated discussions on social media.
In his apology**, he confessed to his surprise and guilt for not meeting expectations at the box office, apologizing to the producer and team. He mentioned more than four years of hard work and dedication, but in the end it didn't pay off.
The cast of the film is also the focus of attention. The starring Chen Turin became popular with the image of a pure school flower, and in the movie version of "Flower Thousand Bone", she tried to challenge the villain role, which shows her seriousness and hard work in her acting career. However, compared with the previous innocent image, how receptive is the audience's role to Chen Duling? Let's dig deeper.
At the same time, it is worth noting that the name Zhao Liying has also become a keyword. In the TV series version of "Flower Thousand Bone", she and Huo Jianhua worked together to perform the unforgettable Xianxia love story, becoming the most desirable pair on the screen at that time. However, when Zhao Liying posted a message to support producer Sister Tang on the occasion of the release of the movie, is she throwing an "olive branch" to the movie version of "Flower Thousand Bone"? Did the audience's comparison of Zhao Liying and Hua Qiangu played by Chen Turin affect the reputation of the movie?
Let's look back on the history of the IP of "Flower Thousand Bone" through the long river of time. The TV drama version set off an audience frenzy in the summer of 2015, and the wonderful performances of Zhao Liying and Huo Jianhua made this costume fairy tale drama one of the most popular works of the year. However, when the movie version came out, it seemed that the audience could not shake off the influence of the TV series.
It can be seen from the director's apology** that the director's surprise and guilt at the box office performance of the movie are overflowing. The audience's unsatisfactory response also stemmed from the quality of the film's production, which was also caused by the high expectations of the TV series.
Here, we are going to mention the movie box office. According to statistics, the box office of "Flower Thousand Bone" in the first 4 days totaled 5.05 million yuan, while the total box office in the mainland was only 76160,000 yuan. Such a performance was far from what directors and producers expected.
Judging from the comments of netizens, the director's apology was not understood. The review mentions the problem of the quality of the film, the embarrassment of the male lead's acting skills, the lack of the female lead's acting skills, and the inevitable comparison with the TV series version. Does this direct audience feedback mean that the filmmakers have some problems in the early promotion, which leads to high expectations from the audience and ultimately leads to a huge gap?
Perhaps, we can find some answers from Chen Duling's acting transformation. As the school flower of China Southern Airlines, Chen Turin was originally known for the image of a pure school flower. However, in "Embers of the Long Moon", she successfully tried to challenge the villain role, and this breakthrough in acting skills is impressive. Perhaps the audience had a preconceived impression of her innocent image at the beginning, which also made it difficult for her breakthrough in acting skills to be fairly evaluated.
At the same time, the appearance of Zhao Liying made the whole topic more complicated. She posted on Weibo in support of producer Sister Tang, although she did not directly comment on the movie, but the audience seems to be more inclined to compare Zhao Liying and Hua Qiangu played by Chen Turin in the comments, which also brings additional pressure to the film version.
Finally, let's think about the fate of the movie version of "Flower Thousand Bone". From the director's apology, you can feel that the entire production team has put a lot of effort and effort into this film.
In this era of rapid information dissemination, audiences' expectations for films are getting higher and higher, and they are also more susceptible to the influence of pre-publicity. Filmmakers need to be more careful to guide the audience's expectations during the warm-up period to avoid disappointment due to high expectations. At the same time, the audience should also treat the film rationally, not overly rely on the classic works of the past, and give more opportunities to new works.
In general, the poor box office performance of the movie version of "Flower Thousand Bone" may be the result of a combination of factors, including production, actors' performances, pre-publicity, etc. Both the audience and the producer are pursuing better film quality, and I believe that with the joint efforts of both parties, there will be greater breakthroughs in future film works. I hope that the audience and the producer can learn from this and work together to achieve more wonderful film and television works.