The recent high-profile domestic female-themed TV series "Postpartum World" has sparked widespread controversy after the official announcement of the poster, from the director to the cast, to the selection of the theme of the drama, every link has become the focus of heated discussions among netizens. And the most eye-catching thing is its official poster, which became the center of the Internet topic for a while.
First of all, let's take a look at the main creative team of "Postpartum World". Director Chen Chang has rich experience in realistic female themes and has directed many successful works, so the director's choice is undoubtedly reasonable for this drama series with the theme of female childbirth. However, how to visually and emotionally present a woman's postpartum life is a challenging task.
In terms of casting, the starring lineup includes Li Xiaoran, Zheng Kai, Li Nian, Wang Yaoqing, Song Yanfei and other powerful actors, coupled with director Chen Chang's delicate and humorous style, the series gives the audience certain expectations in the selection of actors. However, netizens felt some regrets about Li Xiaoran's performance in the play, although she was well-maintained, she seemed to be still lacking in showing the femininity of pregnancy and postpartum life.
Postpartum World focuses on urban women and focuses on the various challenges and changes of women after childbirth, covering three stages: prenatal, intrapartum and postpartum. The protagonist Wu Tong (played by Li Xiaoran) is an elderly working mother with a successful career, and through her perspective, the audience can get a glimpse of the physical and psychological changes that urban women face after giving birth.
In the postpartum confinement center, Wu Tong met different types of mothers, such as the perfect mother Song Bingxue, the post-00s "bottom" hot mother Li Lu, and the single-parent star mother Jin Yutong. The play presents different types of postpartum life to the audience through a point-to-face approach, and at the same time introduces the topic of marriage and childbirth to the public, in order to arouse the audience's thinking and resonance.
However, the promotional poster for "Postpartum World" became the fuse that sparked controversy. In the poster, the actresses are dressed in ** nightdresses, with big bellies, and radiant faces, which is obviously different from the image of postpartum women in reality. This design feels too fake, as if emphasizing that postpartum women should maintain a perfect appearance, while ignoring the real life challenges they face.
From an aesthetic point of view, whether such a design meets the aesthetic needs of modern women has aroused widespread doubts from the audience. At the same time, some netizens expressed their puzzlement about the appearance of the actresses in the poster wearing ** pajamas, believing that this design is more biased towards the male perspective and is out of touch with the female theme and the theme of the plot. The audience hopes that the producers will design the posters from a more female perspective, truly reflect women's lives, and meet the needs of modern women's aesthetics.
In response to the poster of "Postpartum World", netizens have expressed their doubts and concerns. Some people think that the image in the poster is too false and does not conform to the real state of postpartum women, which may cause the audience's cognitive bias of the image of pregnant women. At the same time, compared with the posters of the original Korean drama, the audience believes that the Korean drama is more creative in design and more in line with the aesthetic needs of modern women.
Some netizens pointed out that the poster design of "Postpartum World" is too direct and lacks aesthetic artistic connotation, which may lead to discomfort for the audience. Some people even said that such a design is to show the audience "how they managed to get pregnant", and it does not have enough to do with the theme of the series, "postpartum life".
Postpartum World has some controversy in terms of director, cast, plot, and promotional posters. Director Chen Chang's delicate and humorous style brings a unique temperament to the series, but there may be some deficiencies in the presentation of the true state of postpartum women.
In terms of plot, "Postpartum World" tries to show women's lives after giving birth through multiple perspectives, but it seems too deliberate in some plots. The design of the promotional poster has aroused widespread doubts among netizens, and whether it can truly reflect women's lives has become a question that needs to be pondered by the producer.
It is expected that the producer will pay more attention to the true presentation of women-themed content, and present works closer to life for the audience from the perspective of women. This is also an expectation for TV drama creators, hoping that they will pay more attention to social reality in their creations and provide audiences with works with more depth and perception.