Global digital cultural tourism is the use of digital solutions to integrate the global tourism resources of destinations, comprehensively improve the level of intelligent services and management of cultural tourism, improve massive data and information, promote the upgrading of the digital industry of destination cultural tourism, and enhance the brand influence of cultural tourism. In the long run, it will provide new carriers and new ideas for cultural tourism in the whole destination, reconstruct new forms of cultural tourism, and promote industrial upgrading. Realize the modernization, intelligence, intensification, and quality of the cultural and tourism industry, and meet the needs of mass consumption in the era of cultural tourism to the greatest extent.
The global digital cultural tourism management platform, the construction of global digital cultural tourism mainly includes the following parts;
1. A comprehensive service platform for global digital cultural tourism.
Provide tourists with full tourism services, including before, during and after the tour, to achieve "one machine tour"; Build the global digital cultural tourism comprehensive service platform into a "regional online tourism distribution center".
2. A global digital cultural tourism operation management and supervision platform.
Build a SaaS operation and management platform for tourism products in various scenic spots to solve the problem of unified sales and verification; The tourism resource parties realize operational interaction, and at the same time collect operational data to support the management decision-making of the competent authorities.
3. A global digital cultural tourism marketing platform.
Realize the integration of online and offline tourism business, centralized and integrated marketing of tourism resources online, and improve product richness; Marketing for all can be achieved through the platform.
4. Cultural tourism big data center.
With cultural tourism management as the core demand, integrate all tourism elements, provide decision-making data analysis for the development of cultural tourism, realize the perfect integration of tourism big data and tourism industry, and realize the efficient supervision and linkage command of smart tourism. The big data center mainly includes the monitoring and analysis of tourism public opinion, passenger flow, tourist portrait, consumption and other data, and comprehensively helps the first supervision, the service quality improvement of scenic spots, and tourism promotion and marketing. The conger eel cloud tourism big data platform has a mature standard SaaS system, which can be applied without too much development.
5. All-for-one tourism membership system.
Support member information management and member personalized services, through the platform interoperability, can do precision marketing in the later stage, tourism membership platform can be connected with the existing public transport, citizen and other systems, to achieve user diversion and reuse.