When conducting a market competition analysis,Never take your competitor's products lightly, and avoid boasting that your products are the best in the industry。Instead, we need to make it clear to consumers that our products meet your needs. Avoid overemphasizing product performanceThe focus should be on allowing consumers to experience the actual benefits of the product。Remember, the best salespeople aren't always talkative, and the charm is a good listener.
The essence of sales is to lead the conversation and listen, and whoever can lead the way will close the deal. Communication can be divided into two directions: outward to sales, and inward to management. Real sales are actually sitting on the line between shyness and bravery, and real sales start from after-sales service. The highest level of sales is:"Not for sale"It's not that you go to **, but that customers take the initiative to look for you to buy.
Not for sale"The achievement comes from the customer's self-persuasion. And how does customer self-persuasion come about? It started with a sentence from yours that touched their innermost needs just rightto make them aware of their real needs, so they will take the initiative to ask you to buy.
The best sales don't rely on you convincing customers, you let customers convince themselves. Specifically, it's not that you use language art to convince him, but:Through precise marketing strategies, customers take the initiative to buy from you.
Sales broadly come in two forms: one-to-one and one-to-many. One-to-one is what we usually call retail, and one-to-many is known as wholesaleAnd this one-to-many sales method is essentially what we call marketing.
The essence of marketing can be expressed in two words, namely:"Yes"with"begging"。In other words, the essential task of marketing is to adjust and change"**"with"Requirements"relationship. fromThe key to converting sales into marketing is to adjust this supply and demand relationship. Conference marketing is a very effective form of marketing because it can make a real difference between supply and demand.
Sales and marketing can be defined in terms of market demand. When there is a surplus and the demand is scarce, the buyer has the advantage, which is called the buyer's market, which is actually the sales environment. On the contrary, when there is a shortage and the demand is strong, a seller's market is formed, which is the state of marketing. **When sufficient, you need to take the initiative to sell; **When it is insufficient, it automatically turns into marketing.
Sales is when you take the initiative to find customers and introduce products to them. WhileMarketing is when customers actively seek out you and are interested in buying your products. Sales is when you want to sell goods to others, while marketing is when people actively seek to buy your products. Marketing is the transaction process of buying and selling, and life, to a large extent, is the process of buying and selling.