The reason behind Trump s sale of shoes is thought provoking

Mondo Entertainment Updated on 2024-02-23

Wen Wang Xinxi.

A few days ago, a move by Trump has attracted the attention of the industry, at the Philadelphia Sneaker Show in the United States, Trump proudly held his own "never surrender" gold sneakers, which carried the American flag pattern, priced at $399 per pair, Trump's sneakers were released yesterday, 1000 pairs were sold out within an hour.

Why would Trump choose to sell shoes instead of anything else, because the product of shoes is metaphorical, and shoes are used for walking. To choose his shoes is to choose his route. Use shoes to screen fans and implement the governing philosophy.

Ridicule is ridicule, at this point in time, what is Trump's intention to sell shoes?

First, we know that the ultimate goal of any business is to make money, and Trump can't escape this purpose by selling shoes, which can make $300 a pair of shoes without all costs, and the profit is quite amazing.

And Trump actually needs to be reinvigorated. Last year, New York State Attorney General James recommended to the court that Trump be given a 2$500 million fine. The New York court felt 2$500 million is a bit low, and the final fine is 3$500 million! 3The $500 million deposit, plus the $85 million last time, has already deducted his liquidity. This trick is all too familiar, after all, Trump is currently at a critical moment in his election campaign and needs liquidity.

Trump has assets, but his assets are mainly in real estate, hotels, restaurants, golf courses and clubs, among others. A few years ago, the pandemic caused an average of 37 percent in the U.S. real estate industry, including Trump's hotels, where occupancy fell from a peak of 56% to 5%.

At that time, Trump's Mar-a-Lago estate closed all restaurants and bars, as well as tennis clubs and beach clubs, and Trump's net worth shrank to $2.5 billion and he was kicked out of the Forbes list.

Therefore, it can be seen that his assets are in the hotel industry, catering, real estate and other industries, which cannot be realized immediately, and the assets have shrunk, and if he does not return to blood, the next campaign expenses will be a trouble.

Judging from the current situation, Trump as a businessman, flexible mind, sneakers were sold out as soon as they were launched, Trump's supporter base is very large, if he can sell 1 million pairs, the profit can be returned to 300 million US dollars, Trump campaign everywhere to use money, this time the liquidity will come back all of a sudden.

So, whether Trump can sell 1 million pairs, there is a high probability that he can.

This may come to the second point, the psychology of users who buy shoes.

2.Form a follow-up effect, driving more centrists and passers-by to join the fan group.

To a certain extent, we know that many times, consumption has a follow-up effect, when more and more people are using a certain product, it will slowly drive more people to buy. One of the effects of Trump's shoe sales is to promote the offline follow-up effect.

First of all, he used a pair of shoes as a logo for iron fans, gathering these core iron fan groups, and when fans meet each other, wearing shoes is actually equivalent to explaining each other's identities and announcing a kind of label of the same camp.

And it is easy for these like-minded people to form groups and constantly attract other groups to join, after all, many people in a group are often more likely to get a sense of security in the group. Everyone has similar goals and similar demands, and in essence, this can be seen as a kind of hobby socialization.

Therefore, the offline follow-up effect is expectedDrive more centrists and passers-by to join fan groups.

Third, then the follow-up effect is formed, and the number of shoes sold can be used to test the ticket warehouse in advance, attract popularity in advance, and pave the way for the follow-up competition strategy.

Some industry insiders analyze it like this, for example, with a population of 2 million in state A, Trump sold 10,000 pairs, and 1 million people in state B also sold 10,000 pairs, so you can probably know that state B's support rate is significantly higher. In the future, when giving speeches, it can be more targeted, which is equivalent to doing a poll in advance.

This statement is not unreasonableIf the support rate of any state is not high, you can study the reasons in a more timely manner, and respond to the demands of the local people and adjust the campaign strategy, fill in the weaknesses in a timely manner, and make up for the shortcomings.

Third, weaving shoes and selling shoes won sympathy and aroused the support of the grassroots people

And the transformation from a billionaire to the need to sell shoes for a living can arouse the sympathy and support of the public, this pair of shoes with a golden background, printed with a big "T", which means Trump (Trump). The name of this shoe is "never admit defeat", and this shoe also extends the setting of "never surrender" of Wang, and in the setting of not being able to fight, Trump can make the middle voters fall to Trump.

In fact, Trump's campaign strategy has been simple, memorable, and passionate, with the same slogans as "Make America Strong Again" and "Rekindle America's Hope" and "Never Say Die" today.

Obviously, Trump has a precise grasp of audience psychology, and Trump's life experience as a successful businessman and talk show host has cultivated his understanding and familiarity with audience psychology.

And Trump knows that his voters are fundamentally ordinary people who are not highly educated and do not have high incomes, and the frustration of this part of the grassroots people with limited discourse power has turned into a rebellious color with anti-intellectualism.

Therefore,Trump's operation of selling shoes can better grasp the psychology of the grassroots people, Liu Bei weaving shoes in the past, and now Trump selling shoes with goods, all of which are "in adversity, and bend to keep their points, waiting for the time." It can arouse public awareness and sympathy from grassroots groups, and therefore win more supporters from grassroots groups.

Fourth: Tik Tok has become a must-win place for election campaigns, and the trend of entertainment is unstoppable

Under the popularity of Tik Tok, the American short ** is becoming popular, and the Tik Tok platform has now shown a huge campaign traffic advantage, and now Biden has personally taken the lead in tik tok (Douyin overseas version) and become a short** creator.

With Trump's talent and traffic advantage, he must be able to see that he does not lose to his opponents, build up the number of fans on Tik Tok, and have a head-to-head showdown with Biden on Tik Tok.

According to the trend in the United States, short ** may be an important platform for accumulating popularity and canvassing, but at the end it is often live broadcasting, which is a bit similar to the past to find relatives in the Qing Shuai, at the beginning it was really looking for relatives, but later found that the benefits were too great, and I couldn't help but start bringing goods.

Having said that, Trump's trick to sell shoes can be said to kill multiple birds with one stone, which not only strengthens the cohesion of offline fans, drives the circle effect, and makes a lot of money in terms of economic benefits, but also can win sympathy, pull more centrist support, greatly improve his influence, and overshadow Biden in the limelight on Tik Tok.

Judging from today's momentum, Trump is on the strong offensive and Biden is on the defensive, how to attack to win back a game and test the think tank team behind Biden has come.

Author: Wang Xinxi, TMT Senior Commentator This article is rejected without permission**.

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