As the election campaign in the United States is heating up, the former Trump of the United States recently appeared at the Philadelphia Shoe Show in Pennsylvania, incarnated as a "goods expert", promoting his own brand of sports shoes of the same name, and quickly rushed to the "hot search".
Screenshot of the Trump-branded sneaker monopoly** page.
When Trump passionately "brought goods" at the Philadelphia Convention Center, he was greeted with both boos and cheers.
Printed with the U.S. Stars and Stripes and a capital letter "T" representing Trump, these gold high-top sneakers are available online for $399*** in a limited edition of 1,000 pairs. Trump is confident: The shoe will be a big seller.
The "Golden Boot" is sought after.
Trump-branded sneaker monopoly** says the "limited edition" sneakers are sold out and will ship in June; On some e-commerce**, some buyers resold sneakers, and the price of shoes suddenly increased several times; According to some news, at the Philadelphia shoe show, a man spent $9,000 to win a pair of "Terchy's Golden Boots" through auction.
Screenshot of the social page. The caption on the page says: A man in the United States paid $9,000 to photograph Trump-branded sneakers.
In addition to shoes, this ** also sells Trump-branded perfumes. This is the second time Trump has engaged in for-profit business activities since he announced his candidacy for the 2024 U.S. election in November 2022. He has launched digital trading cards with his own image and published books.
The ** who sells Trump-branded sneakers claims that he has "no political affiliation and has nothing to do with any political activities." However, according to the financial information released by Trump last year, the company that runs this ** is owned by Trump. **The product introduction is also full of "fighting" atmosphere, such as naming the golden sneaker "Never Say Never", calling it "Trump**'s first official sneaker", like him "bold" and "tough".
The Biden campaign sneered at Trump's "shoe selling", saying that he peddled pirated shoes and copied the designs of sneakers from other brands.
Bringing goods is only to pull votes.
Trump is running again for the U.S. and leading the Republican primary, and has also led the incumbent**, Democrat Joe Biden, in some recent mock matchups. As the election campaign heats up, why does Trump sell shoes in a high-profile manner?
Just a day before Trump unveiled his own brand of sneakers, he was sentenced by a court to a fine of 3 on financial fraud and other charges$5.5 billion, and he was also sentenced to more than $83 million in damages in a defamation lawsuit last month. Obviously, it is not realistic to pay these fines by selling shoes.
At the end of the day, it's about campaigning.
On February 8, journalists gathered outside the U.S. Supreme Court in Washington, D.C., to report. Xinhua News Agency (photo by Aaron).
One is to divert attention. In the face of New York's "sky-high" fine, Trump was not satisfied and wanted to appeal. This should have been the headline news in the United States last weekend, but I didn't want to be robbed of the "traffic" by "Trump selling shoes", and the social ** heat was high. Those who know Trump know that he has always paid attention to weekend news topics, and obviously does not want negative entries such as "Trump was fined" to "dominate the list", so he wants to create a more topical gimmick to divert attention.
Vanessa Friedman, chief fashion critic for The New York Times, wrote in the article: "It's easy to get caught up in the absurdity of this thing — a former **, actually selling sneakers!
The second is to compete for voters. A number of polls show that Trump's position in the Republican Party is solid, but if he wants to defeat his old rival Biden in **, Trump needs to expand his camp and attract more votes from different groups.
Sneaker culture is prevalent in the United States, and many young people and African Americans "love shoes like life", and these two groups are crucial to Biden's re-election. In order to reach more voters, especially young people, Biden recently opened a TikTok account and posted a Q&A**.
This footage taken in Arlington, Virginia, U.S., on October 22, 2020, shows Trump (left) and Joe Biden participating in a televised debate on candidates in Nashville, Tennessee. Photo by Xinhua News Agency reporter Liu Jie.
Friedman said that trying to break into the "shoe circle" may also be Trump's response to Biden's opening of a TikTok account to courtship young voters. The Associated Press article pointed out that the Trump team hopes that Trump can win over more young and minority voters, especially African-American men.
Third, it can "absorb gold". Trump's "legal liabilities" are estimated to have accumulated more than $500 million. According to the American business magazine Forbes, Trump's net worth is estimated at around $2.6 billion. According to a written testimony from Mr. Trump, he had about $400 million in cash. That is, Trump can afford to pay these fines, but not enough cash. Selling shoes can help him get more cash and relieve some of his financial stress.
The United States has always been chaotic. As this year's election campaign continues, there may be more "strange things" in the United States and society. When the time comes, maybe "Trump sells shoes" will not be anything. (Reporter Sun Ding Hui Xiaoshuang).