Kunpeng Project
Huawei helped again, Chinese enterprises joined forces, and Samsung's folding screen market share declined sharply
Folding** opens up new business opportunities.
Although in 2023, smartphones around the world will face many challenges, the rise of foldable screens provides a new opportunity for the entire industry. This year, domestic high-end smart phones have sprung up. In this context, mobile phones with foldable screens have become the main driver of innovation and market share growth for premium brands. Judging from the sales volume around the world, this series of products not only exceeds people's expectations, but also creates huge benefits for the company. According to research institutes**, worldwide sales of foldable screens will reach approximately 18 million units in 2023, up 27% from the same period last year. At the same time, sales of folding machines in China totaled 6.8 million units, up 140% from the same period last year. Such a figure not only shows that China's folding screen ** has a lot of room for development, but also reflects the urgent need of customers for new technology and new experience.
The great achievements made on the folding screen have profoundly changed the entire smartphone market. First of all, it breaks through the limitations of traditional smartphones, allowing users to have a larger screen area and more flexible operation methods. This innovation not only improves the user experience, but also raises the expectations of users for mobile**. At the same time, the rise of folding screen mobile phones has also profoundly changed the competition model of the entire industry. In the past, in areas such as performance, photography, and battery life, now, with the advent of foldable screens, people are looking at a variety of different technologies, and businesses must adapt accordingly. In the end, this folding screen provides the company with new profit margins. With the emergence of a new generation of flagships, the emergence of a new generation of flagship models has brought better cost performance for enterprises, and also improved the brand premium ability of enterprises.
The failure of Samsung phones and the cooperation of Huawei.
However, while there is a lot of potential, Samsung, which was the first to release it, is already behind the battle for innovation. Samsung, once the industry leader, is also experiencing a sharp decline in market share. According to DSCC, a first-chain consulting agency, Samsung's share in the foldable screen field fell from 76% in the previous quarter to 36% in the fourth quarter of last year. At the same time, BOE ranked first in the world with a market share of 42% in the quarter. DSCC research shows that Samsung's huge market share is due to its foldability**, and that the Galaxy Z Flip and Fold5 were not ideal in their early sales. The growth of the BOE market is mainly due to the release of a foldable screen phone by Huawei.
Huawei, a leading figure in the country, launched its Matex 5 foldable smartphone last September, and the new product has taken off a wave of folding screens as soon as it hit the market. Huawei's purchases increased by 122% from the previous quarter, helping BOE gain more market share. In addition, the market share of TCL, Huaxing, Visionox and other companies has increased to varying degrees. This is largely due to the fact that local mobile phone manufacturers are vigorously supporting the local industrial chain and using localized displays to become bigger and stronger. For example, the Huawei P50 pocket version and some Honor's folding screen phones all use Visionox's folding screen, while Xiaomi's Mixfold series uses the screen of TCL Huaxing Optoelectronics (Hile). Such a strong combination has caused Samsung to completely lose its position in the market.
China Mobile's leading manufacturer manufactures a localized industrial chain.
With the vigorous development of China's mobile industry, domestic brands are also expanding, and a large number of domestic industrial chains are adopted. This strategic measure is not only conducive to enhancing China's industrial independence, but also conducive to enhancing China's competitiveness and sustainable development ability in international competition. Through the establishment of a localized chain, enterprises can better grasp and control all important parts of the whole industry chain, and reduce their dependence on the external environment. Especially in today's world environment, ensuring the security of the first chain has become the key to the long-term development of major mobile phone manufacturers.
The support of China's mobile manufacturers for the local chain is not limited to the movement of folding screens, but extends to other aspects. For example, the Huawei P50 is equipped with a self-developed Kirin 9000, while Xiaomi has co-developed an imaging chip through cooperation with other companies. This move not only allows major mobile phone manufacturers to have more independent development space, but also creates an opportunity for the development of China's major industries.
The development trend and challenges of folding screen mobile**.
Although there is a lot of room for development, there are still many challenges in the foldable screen market. First of all, due to the high technical cost and production difficulties, automakers must invest more in product development and production. Secondly, people's acceptance of folding screens needs to be improved, and people's awareness and acceptance of it will take time. In addition, if a company wants to be invincible in this market, it must think well.
The conclusion is that with the rise of folding screens, technological innovation and user experience have improved, as well as the competitive landscape of mobile**. To succeed in this challenging industry, it is necessary to continuously increase research and development, improve the scientific and technological content of products, and flexibly use marketing strategies to better adapt to customer requirements. If there is no major Chinese mobile phone manufacturers to vigorously support the local ** chain and make it bigger, then the development in the field of folding screen is indispensable. By establishing and controlling the localized chain, we can reduce the dependence on external influences, ensure the safety of the chain, and enhance the self-sufficiency of the industrial chain. Despite the technological, market and competitive challenges, the market still has great potential and will continue to drive innovation and growth.