On the fifteenth day of the first lunar month, the Super Brand Mall, located in the core business district of Xiaolujiazui, shares the strong festival atmosphere and the joy of reunion with citizens and tourists with rich activities.
The first exhibition of Vida Shanghai opens
On the 9th floor of the West District of Super Brand Mall, the exhibition "Blossoming Flowers" opened at the new cutting-edge art trend space "Vida Shanghai". The 18 works by four artists show the charm of flowers in various forms such as paintings and installations. These works depict the colors and shapes of flowers, which are in tune with the current season of renewal. The exhibition runs until March 31.
Dragon Hunt Cards unlock New Year's gifts
To welcome the Year of the Dragon, the B1-8 floors of Super Brand Mall are transformed into the mysterious "Dragon Country", and the "Nine Sons of the Dragon" greet every guest with a cute and cute ** image. From now until February 29, citizens and tourists can embark on a wonderful journey of "Dragon Hunt Card", scan *** to participate in interaction, gradually unlock benefits, collect 9 dragon cards, and have the opportunity to redeem New Year's gifts. In addition, there are also fun games such as AR rain of red envelopes falling from the sky for a limited time.
The surprise activity of the Spring Festival market is "Lantern Festival".
From now until February 25, the ** Avenue on the 3rd floor of Super Brand Mall will bring a prosperous New Year Market. Elements such as oversized blessing drums, dragon installations, and bright lanterns adorn the market, making it jubilant. Consumers can shop for all the New Year's goods in one stop at the market, taste the unique flavor of Shanghai's time-honored brands, and experience Chinese New Year flower art and interactive entertainment, reliving the good times of "visiting the temple fair". In particular, there will be free Italian handmade pizza and coffee delivery on the day of the Lantern Festival to accompany consumers to warm up the Lantern Festival.
On the day of the Lantern Festival, there are also a wealth of surprise activities waiting for you to explore. At the entrance of the New Year Market on 3F** Avenue, look for the riddle card on the fortune tree, and scan the riddle to win a surprise gift; In the children's area on the 2nd floor, a 150 yuan dining coupon will be given for a designated retail consumption of 500 yuan or more, and 2 times the points will be enjoyed for a limited time; At the same time, there is also a chance to encounter balloon parades, and you can get limited spring flower balloons by joining CP members.
As a landmark shopping mall in Pudong, Super Brand Mall ushered in a peak of consumption during this year's Spring Festival holiday, with a passenger flow of more than 600,000 people, a surge of 56% year-on-year in 2023, and a new single-day high during the Spring Festival holiday in the past four years, achieving a "good start".
Text: Zhang Shihuan.
Editor: Zhu Shaoyu.
*Please indicate that it is from the official WeChat of Pudong Release.