2024 All things are harmonious
In recent years, with the development of SaaS website construction, the construction of independent websites has been growing day by day. B2B and B2C independent stations, which are both cross-border e-commerce, are also different when building a website due to the different purchasing groups and goals, so what is the difference between the two and what do you need to pay attention to when building a website? 01**Goal 1The target group of B2B independent station is professional buyers, for B2B sellers, through the first to harvest more potential customers and inquiries, and continue to gain customer trust, and finally close the deal. 2.The target group of B2C independent station is the end consumer, so the core purpose of B2C independent station is to generate orders. 02 The most essential difference between B2B and B2C is that the customer group is different, B2B faces enterprises or merchants, while B2C faces consumers or individuals, in short, the two can be understood as wholesale (B2B) and retail (B2C). 03 decision-making cycle B2B ** from receiving the inquiry to the order cooperation, the procurement cycle is longer, because they need to pay a very high ** for the product, so the procurement process decision-making cycle is long and usually involves a variety of people, > 80% of the B2B purchase decisions now cover a more complex and diverse purchase decision group, the purchase decision will involve at least 4 employees, initiators, users, influencers, deciders, in order to complete an order needs multiple rounds of communication, from ** inquiry - mail samples - visit the company - complete the orderIt is necessary to continuously build trust until the final order is placed. B2C order or purchase is relatively simple, as long as the product on the ** is attractive and impactful, and the price is right, you can directly place an order to buy. 04 User experience, whether B2B or B2C independent station user experience is very important, but the focus of the two is different, B2B independent station needs to spend more energy to improve the persuasiveness of the first, more display of the company's strength, production environment, obtained certificates and other content to enhance the trust of buyers. 
Edit search map***self-made map and B2C independent station is more dependent on ** to obtain inquiry, so the requirements for ** are higher, and it is necessary to fully consider **style, visitor experience, and the design of various product pages, maximize the display of products, optimize the ** order process, set ** activities, collect potential customer email addresses, etc. 
Edit search map*** Webpage screenshot tips: Whether it is a B2B or B2C independent station, the opening speed and**ease of use are very important. 05 How to design and display ** content Based on the above differences between B2B and B2C, we should pay attention to the following points when designing and displaying ** content: 1B2B independent station content focuses on long-term purchase decision-making servicesB2B independent station purchase is more often the result of long-term decision-making, B2B independent station content should consider different purchase stages: In terms of company introduction, we must first show customers the authenticity of the company, and introduce the company's basic information, address, entity situation, factory production workshop, production process, etc. to establish initial trust. 
Edit search map*** webpage screenshots can provide blogs, technical customer cases, etc. to help users research and understand our company and products in the early stage. Product descriptions typically provide more detailed and technical product information. This may include product specifications, performance data, compatibility information, product drawings, product certifications, and customization options. B2B customers often need this information to make purchasing decisions. 2.The content of the B2C independent station highlights the advantages of the product and the practicality of the product information is more focused on the characteristics that are easy for consumers to understand, such as the use of the product, benefits, user evaluation and **. This information is often presented in a concise and straightforward manner, making it easy for consumers to make a quick purchase decision. 3.Customer Cases & CertificationB2B independent sites usually display customer case studies, user testimonials and industry reports, and product certifications to prove the effectiveness and credibility of the product. Many industries have international standards for products, such as: Requirements for the Environment (RoHS), international standards for quality management systems (ISO 9001) can show our certifications on **. B2C independent sites make more use of consumer reviews, ratings, and social proof, such as celebrity or influencer recommendations, to enhance the appeal of products. 
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Edit search map*** webpage screenshot 4Interactive elements and personalized B2B stations provide chat, Q&A, customized forms or configuration tools so that enterprise customers can access information and solutions according to their needs. In the **CTA design, the B2B independent station will not make a purchase decision immediately after browsing**, so it is recommended to set the "request**" button at the top and bottom when designing the CAT, so that customers can easily submit an inquiry after browsing**. 
Edit search map*** Webpage screenshot B2C independent station includes more interactive elements, such as virtual fitting rooms, product visualization tools or personalized recommendations, to enhance the user experience and shopping convenience. Because the B2C sales process is fast, CTA sets up an "Add to cart" button and the location should be easy for customers to see at a glance, so that they can place an order immediately. 5.Customer Service & Support B2B independent sites typically provide more in-depth technical support and customer service, which may include customized solutions and a dedicated account manager. B2C independent customer service focuses more on efficiency and convenience, such as self-service, FAQ, and quick response. 06 Summary 1B2B and B2C standalone sites have a lot in common: they both need clear navigation, eye-catching content, showcasing key products and services, etc. 2.Based on factors such as the goal, buyer, decision-making cycle, marketing method, etc., B2B independent station pays more attention to improving the company's strength, factory environment, certification, brand promotion, products, payment methods, from the first inquiry - mailing samples - visiting the company - completing the order procurement cycle is long, and it is necessary to continuously build trust, long-term impact on customers, until the final order. 3.B2C independent station customer unit price is low, the order cycle is short, but the requirements for building a website are higher, more attention is paid to product marketing, experience, and then through a variety of marketing methods to attract customers, such as: time-limited, full discount, accessories and other marketing methods for consumers, the core purpose is to close orders. Whether it is a B2B or B2C independent station, the speed and ease of use are very important, we need to locate the direction and then carry out the construction of the first target, in the promotion process needs to be continuously optimized and improved according to the promotion data, so as to continuously generate inquiries.