Pay attention to [Shanghai International Fruit Exhibition]**Pay attention to the fruit exhibition of fruit people themselves.Zespri's official website recently announced that the upcoming 2024 season is expected to be one of the highest seasons in Zespri's history, and it is expected to reach the global market of about 700,000 tons of kiwifruit.
Although it is still at the beginning of the season, the kiwifruit growing conditions in various regions of New Zealand have been good for several months, and the whole industry is confident that this season will be bumper.
According to Zespri New Zealand's latest industry bulletin, it is estimated thatThe 2024 2025 New Zealand season will be700,000 tons (about 19.3 billion standard retail boxes).Kiwifruit is shipped to global markets. This is an increase of 45% compared to 480,000 tonnes in the previous season.
Jiang Shijie, President of Zespri Greater China of New Zealand, saidThis yearZespri's exports to the Chinese market (including Hong Kong, Macao and Taiwan) will increase to 1930,000 tons,Chinese mainland** volume will increase by 42% compared to the previous season. The Chinese market currently accounts for 27% of Zespri's global market**, ranking first in a single country. At the same time, as Zespri's latest independent plant variety rightsRubyred will produce 2,000 tonnes for the first time this season, while the Chinese market is expected to account for nearly 50% of the variety's global consumer share
Kiwifruit growers have faced a number of challenges over the past few years, including the impact of the pandemic, severe labour shortages in 2022, and many of the harsh weather experienced in New Zealand in 2023, all of which have had a significant impact on kiwifruit yields. In the 2024 season, New Zealand's kiwifruit industry and natural environment have stabilized significantly, ensuring a significant increase in production. Zespri said that the core work of this year, on the basis of ensuring that the beginning of the season is sufficient, firmly seize the best sales opportunity. At the same time, do a good job in the management of the first chain such as kiwifruit cold chain storage and transportation, minimize the quality problems at the end of the season, and ensure that high-quality products are consistently provided throughout the season.
It is expected that in late March, with the new launch of Zespri's brand health ambassador Strange Brothers, the first refrigerated bulk carrier in the 2024 season will arrive at Shanghai Nangang Terminal. In addition, thousands of containers and more than 20 refrigerated bulk carriers will arrive at ports across China one after another, loaded with Zespri kiwifruit from New Zealand, to fully meet the growing demand of Chinese consumers for high-quality kiwifruit and share the joy of Zespri kiwifruit harvest!
Content**: Zespri Statement: This article only represents the views of the brand and does not represent the views and positions of this ***.