2024 CES official website.
With the opening of the 2024 International Consumer Electronics Show (CES), the eyes of the global tech community are once again focused on Las Vegas, the casino city of Nevada.
This year, there are more than 4,000 exhibitors at CES, in addition to technology giants such as NVIDIA, Google, and Amazon, as well as vehicle and parts manufacturers such as Mercedes-Benz, Honda, Bosch, and Valeo in the automotive circle.
It is different from the situation of electric vehicles at the 2023 CES exhibitionAI technology and on-board chips have become the main highlights of this CESIt has shifted from the competition mode of the main product to the cutting-edge technology wrestling that is closer to the actual landing.
At this CES exhibition, we noticed that the focus of most automobile-related companies to show their muscles has shifted from the original show concept car to the latest achievements in specific fields such as intelligent cockpit, intelligent driving, artificial intelligence and AR VR.
You must know that at the 2023 CES exhibition, new energy vehicles and charging technology have become the focus at that time, and almost all car companies have brought new energy models to the exhibition, and even the entire exhibition is filled with an atmosphere like an auto show.
At this year's CES, new energy vehicles themselves are no longer the core of the exhibition, and the number of new car categories has also been greatly reduced, with only a few new brands such as Honda, Kia, and Hyundai bringing a few new products this year.
Specifically,Honda unveiled two electric concept cars, the Saloon and the Space-Hub in the Honda 0 series. The Saloon Concept showcased a wedge-shaped front design with a large screen grille and gullwing doors, foreshadowing the design direction of future production models.
The Space-Hub Concept, on the other hand, is positioned as an MPV and also inherits the design language of the Saloon, with its spacious interior and rear seat layout heralding a comfort-oriented design.
Space-Hub Concept.
According to Honda's plan, the Honda 0 series of BEVs will reduce the charging time from 15% to 80% to 10-15 minutes, and at the same time, achieve the goal of keeping the battery degradation rate within 10% after 10 years of use.
New "H" logo.
In addition,As part of the development of a new generation of all-electric vehicles, Honda has re-upgraded its iconic "H" logo for its automotive products. The current "H" designation system has been in use since 1981, and the new "H" designation will be used on new electric vehicles, including the Honda 0 series of BEVs.
Volkswagen, on the other hand, launched the Golf GTI camouflage. Although the exterior changes are not noticeable, the interior has been upgraded eye-catchingly, with a large OLED multi** touchscreen and LCD screen gauges. **The Golf GTI also shows a sense of technology in terms of headlights and logo design. According to officials, the eighth-generation Golf mid-life facelift is expected to debut at the end of January and will commemorate the 50th anniversary of the Golf brand.
* Golf GTI model camouflage car.
WhileKia Motors, which returned to CES after a five-year hiatus, unveiled the PV1, PV5 and PV7 concept models of the PBV (Platform Beyond Vehicle) at this year's exhibitionIt is also expected to be a new series of products focused on the commercial market, and the PV5 with skateboard chassis is available in a variety of body styles, and is expected to start production at the PBV plant in South Korea in 2025.
At the same time,Kia officially launched its global PBV business at CES 2024, with the concept car showcasing part of a future PBV lineup including Easy Swap, Dynamic Hybrid modular technology and new digital solutions. As a solar-powered car, Kia will also use artificial intelligence technology to provide serviceable recommendations and charging plans tailored to each customer's needs. Kia plans to build a dedicated PBV plant in South Korea, which is expected to be operational in 2025 with an annual production capacity of 150,000 units.
The PBV series is a concept model.
Hyundai Mobis unveiled the Mobion Concept, which is equipped with an e-corner system that enables 90-degree steering, showing a forward-looking vision of vehicle handling in the urban environment of the future. Based on the Hyundai Ioniq 5, the Mobion Concept features "in wheel" technology to support a highly agile driving mode with a steering angle of 90 degrees on all four wheels, which can then be easily rotated in a fixed circle.
In contrast, Vinfast, a new force in Vietnam's car manufacturing, is much more "serious", bringing a full line of electric products, and even an electric bicycle. Its Wild Concept pickup showcases a combination of wild and stylish. The VF 3 micro electric vehicle for the Vietnamese market, which has a high ground clearance and square box shape, is expected to be delivered in the third quarter of 2024.
Vinfast, a new EV manufacturer in Vietnam
Finally, there is the "conventional" black technology car product, and Supernal, the urban air travel company under Hyundai Motor, has launched its first electric flying taxi, the S-A2. According to reports, the S-A2 is a V-tail electric flying car that can fly at 1500 feet (about 457.).2 meters) at an altitude of 120 miles per hour (about 193.).12km h) can provide 25-40 miles (about 64.)4 km).
Hyundai Electric Air ** Car Rental S-A2
Previously, Hyundai Motor Group said that it expects to develop an electric vertical take-off and landing prototype for short-range air travel in the city in 2025, and plans to put it into service in 2028.
Coincidentally, the Xpeng Huitian land-air integrated flying car also appeared at this CES exhibition, which is the first public appearance of the Xpeng Huitian integrated flying car on the international stage since its release in October 2023. Wang Tan, co-founder and vice president of Xpeng Huitian, announced at the press conference that another split flying car, the "Land Aircraft Carrier", will be available for pre-order in the fourth quarter of 2024, and mass production and delivery are scheduled to begin in the fourth quarter of 2025.
Xpeng flying car "Land Aircraft Carrier".
Overall, although there are still many new car categories at this CES exhibition, except for Honda and KiaMost international car companies do not focus on product display, but deliberately leave the C position to their own or the cutting-edge on-board technology of the first chain enterprises.
Although the presence of new energy products at this exhibition is not as good as in the past, from the perspective of the development of the global automotive industry, the process of electrification is still relatively clear, which is brought by manufacturers at CES"Practical technology"You can see it.
Compared to the dazzling concept cars of the past"Black technology"At CES, companies announced technologies that are closer to what is actually available. At the same time, the huge potential of intelligence has also been further explored by manufacturers and has become the most interesting content of this CES.
In recent years, with the continuous development of autonomous driving technology, LiDAR has become the focus of the industry due to its advantages in precise ranging and high-resolution 3D imaging. In 2023, the lidar industry has ushered in a critical period of development, benefiting from the booming demand in the autonomous driving market, especially in China, which has shown a rapid growth trend.
At this year's CES, Hesai Technology showcased its latest product, AT512. As the "comprehensive performance" of Hesai's AT series, the AT512 is equipped with Hesai's latest self-developed chips, which have achieved a comprehensive performance upgrade with the same volume by introducing cutting-edge technologies such as 3D stacking and light noise suppression, optical transceiver efficiency, and vertical integration capabilities.
The AT512 can achieve a standard distance measurement of 300 meters (@10% reflectivity), which is a 50% improvement over the AT128. The maximum range reaches 400 meters, which is twice that of similar long-range lidars on the market. According to official calculations, the AT512's ultra-long-range ranging performance allows the vehicle to find targets at least twice the distance in advance, adding more than 40% of the response time for system safety decisions. At present, the AT series has been designated for the pre-assembly mass production projects of more than 50 models of 15 leading OEMs including SAIC and FAW.
Similarly, Robosense also released the ultra-long-range LiDAR M3 for the mass production of L3+ intelligent driving at this exhibition. M3 is the first ultra-long-range lidar of the M platform, which is built by Suteng Juchuang's mature two-dimensional scanning technology and 940nm laser transceiver solution, and is the world's first ultra-long-range lidar with 300m@10% reflectance ranging capability through 940nm laser technology.
Compared with the traditional ultra-long-range lidar using 1550nm laser technology, the volume of M3 is reduced by more than 50%, the cost is reduced by about 50%, and the power consumption is reduced by more than 30%.
Obviously, various data records of the LiDAR front-loading track are constantly being broken. Judging from the current progress, as two lidar companies with a number of car companies, the battle for delivery volume between Suteng Juchuang and Hesai will be more fierce in 2024.
In addition to that,Intelligent cockpit and intelligent driving are still a must for major car companies and leading companies.
In the field of cross-domain computing platforms, Bosch has launched a cross-domain computing platform that integrates infotainment and driver assistance functions on a single chip, effectively integrating the functions of multiple systems in the car. At the heart of Bosch's new cross-domain integration platform for cockpit and driver assistance is a chip that handles a wide range of functions in both the infotainment and driver assistance domains. This includes features such as automatic parking, lane detection, intelligent personalized navigation, and voice assistance.
Currently, almost all automakers in the world are making large-scale investments in software-defined vehicles. Bosch**, the automotive software market will reach around 200 billion euros by 2030. In terms of cross-domain integration platforms for infotainment and driver assistance systems, Bosch expects the market to reach 32 billion euros.
Bosch cross-domain computing platform.
At the same time, Aptiv is also building a cross-domain converged computing platform based on China's local high-performance single system-on-chip at this CES. It can cover the three control domains of intelligent cockpit, intelligent assisted driving and automatic parking, and integrates features such as multi-screen interaction, ** navigation and voice assistant. The platform simplifies the E/E architecture, optimizes the parking experience, and enables simplified hardware and software design. In addition, the platform is based on the Wind River Linux container architecture and adopts the VXWORKS operating system with high real-time and high security.
In terms of smart cockpit, Valeo and ZEEKR showcased a model that integrates ThinBILITE ultra-thin dual-function lighting module and digital LED panel technology. It provides a personalized, interactive lighting experience and integrates illuminated logos with ADAS sensors. It seamlessly blends modern technology elements while breaking through the traditional design of automotive lamp zones.
In addition, Valeo showcased its remote parking solution in collaboration with BMW, which uses Valeo cameras and the V-Cloud platform to provide real-time images of the interior and exterior of the vehicle. The solution, developed by Valeo and BMW, is equipped with Valeo's mass-produced cameras and relies on Valeo's V-Cloud security platform to provide real-time images of the environment inside and outside the vehicle, allowing users to operate remotely and with high reliability.
Continental, on the other hand, has partnered with Swarovski Mobility to launch a crystal** display based on MicroLED technology, which features a unique three-dimensional crystal facet that provides a sense of visual floatation and a translucent appearance. On a technical level, the challenge of creating such a central display is to project the display content onto a crystal panel with a high level of visual effect.
Continental Crystal** display.
Also for the screen design, LG Display also showcased its oversized P2P P-OLED display, which will be 12The 3-inch and 34-inch P-OLED displays are naturally connected to provide an all-in-one display for the entire instrument cluster. In addition, LG offers 17-inch foldable OLED and 18-inch sliding OLED, as well as an upgraded SPM technology and unique Thin Actuator Sound Solutions car audio solution.
Finally, at the level of intelligent driving, ZF has released a new and scalable parking controller (ECU) that supports a full range of automated parking scenarios by fusing camera and ultrasonic sensor data, including automatic parking in, parking out, memory parking, or valet parking in the parking lot.
The new controller incorporates 16 TOPS of SoC computing power and supports multiple interface options for compact integration. One of the highlights of the ZF** parking controller is the ability to combine data from a 360° surround camera with an ultrasonic sensor to perceive the depth of the parking space and assist in parallel and automated parking.
Yuanrong Qixing used Tencent's navigation map to conduct generalization tests in Shanghai.
Yuanrong Qixing announced a cooperation with Tencent to jointly serve car companies. Its deeproute-driver 3The 0 intelligent driving solution will use Tencent's navigation map to support point-to-point intelligent driving in urban areas. The solution highlights a mass-produced smart driving solution that can use navigation maps to achieve intelligent driving over a wider range, and is expected to continuously enhance the system's functionality through OTA upgrades.
And in the field of automotive chips, the 2024 CES also witnessed a fierce competition, with several tech giants showcasing their latest in-vehicle chip technologies.
At the show, Intel announced that it will launch automotive chips based on AI PC technologyand compete with Qualcomm and Nvidia, with the first chips to be launched by the end of this year. In the future, Intel will differentiate itself from its competitors in the entire product line from entry-level to high-end through excellent chip performance.
However, according to Intel, which has already supplied chips for infotainment systems installed in 50 million carsBut Intel has been outpaced by Nvidia and Qualcomm in the powerful semiconductor market for autonomous driving technology, upgradable vehicle system software, and complex dashboard displays.
In addition to announcing the launch of the "AI PC", Intel also said that it will advance its "AI Everywhere" strategy to the automotive market and acquire Sillicon Mobility SAS to further strengthen its technical capabilities in the field of electric vehicle motor and on-board charging system control. Intel has also revealed that their new AI-enhanced SDV SoC series chips have excellent AI acceleration capabilities, andThe company said it would work with Chinese automaker Zeekr to introduce Intel's AI systems into its cars.
On the other side of the game, Nvidia continues to solidify its position in the field of autonomous driving technology, not only maintaining its leading position in the in-vehicle chip market, but also announcing new collaborations with several automakers. According to related news, NVIDIA's THOR chip platform was selected by Li Auto as the AI computing platform for the next generation of models, while Great Wall Motors, Xiaomi Auto, ZEEKR and other manufacturers have begun to use ORIN chips to develop their intelligent driving systems.
At the same time, as the hegemon of the smartphone chip market, Qualcomm is not far behind, and it also shows a strong competitive situation in the automotive chip market. During CES, Qualcomm CEO Cristiano Amon looked ahead to the future of Qualcomm's automotive chip businessThe business unit will have sales of about $4 billion by 2026 and increase to $9 billion by the end of the 20s. This expectation not only reflects the short-term growth potential of Qualcomm's automotive chip business, but also marks Qualcomm's long-term layout in new market areas while reducing its dependence on consumer electronics chip business.
Driven by the development of new energy vehicles, the automotive chip market has increasingly become an emerging area that chip manufacturers are concerned about. This showdown between Intel, Nvidia, and Qualcomm at CES 2024 showcases the latest developments and technology trends in the automotive chip industry.
Not only these technology giants, but many other companies are also actively developing and promoting their own in-vehicle processors and AI in-vehicle platforms, trying to seize the rapid expansion opportunities of the new energy vehicle and autonomous driving markets.
Black sesame series products (** on the Internet).
This time, Black Sesame Intelligence also showcased the Huashan series A1000 automotive-grade autonomous driving chip, the Wudang series C1200 family of intelligent vehicle cross-domain computing chips, and rich ecological cooperation cases.
At present, the A1000 has been in full mass production and delivery, and has been adopted by many leading domestic car companies, including FAW Group, Dongfeng Group, Geely Group, Jiangqi Group, etc., and the mass production models include Lynk & Co 08, Hechuang V09, etc. The application function exhibition area of the CES booth will comprehensively display a wealth of applications based on A1000 series chips, including integrated driving and parking, urban navigation, valet parking, 3D surround view, vehicle-road coordination, driver monitoring system, etc.
In general, this encounter around automotive chips is not only a technical contest, but also a demonstration of corporate strategic decision-making and market positioning. It is conceivable that with the continuous progress of chip technology and the increasing expansion of application scenarios, the on-board chip market is expected to usher in continuous growth and development, and this emerging "track" has become a hot spot for technology giants.
If we put aside the automotive industry, the absolute protagonist of this CES is the application of AI technology. Unlike the 2023 CES exhibition, where electric vehicles dominate, AI is the absolute protagonist of this CES. Whether it is semiconductor chips, automobiles, smartphones, home appliances, etc., they have all begun to access AI technology.
And in the automotive sector,The explosion of AI large language models represented by ChatGPT and their introduction to the car have made AI technology more deeply applied.
At this exhibition,The Volkswagen Group showcased the first models to integrate ChatGPT into its IDA voice assistant functionality。Volkswagen promises not to force users to create new accounts or install any apps. The chatbot can be activated by using the wake word "hello ida" or by pressing a button on the steering wheel.
The chatbot will be available across Volkswagen's entire product line, including Tiguan, Passat and Golf, as well as the automaker's ID series of electric vehicles. The feature will first be rolled out in Europe and is being considered for US customers.
Volkswagen is using ChatGPT to augment its IDA in-car voice assistant for more natural communication between the vehicle and driver. Car owners can use this new super-powered voice assistant to control basic functions such as heating and air conditioning, or answer "common sense questions."
Mercedes-Benz and BMW, both German car giants, have also brought intelligent cockpit technology solutions based on AI models almost simultaneously. This time,Mercedes-Benz has unveiled the all-new MBOS in-vehicle system, this system integrates AI artificial intelligence, more audio ** games and other applications.
mb.Compared to the current MBUX infotainment system, the OS uses generative AI and active intelligence to make situational suggestions, engage in conversations with users, and visualize voice interactions through 3D images presented by the Unity game engine. The virtual assistant will be launched on models such as the CLA-class concept car.
It is understood that before this, on some luxury models in the US market, Mercedes-Benz has begun testing the integration of ChatGPT large models into the car voice assistant in mid-2023.
And on the part of BMW,Based on the generative AI technology provided by Amazon's Alexa Large Language Model (LLM), the BMW Group is currently building a new generation of BMW intelligent personal assistants. At the CES, the BMW Group demonstrated a new voice assistant based on a large language model, which allows users to realize intelligent interaction between people and vehicles without using their hands.
In addition to the hot AI technology, augmented reality and virtual reality technology are still the subdivisions that major car companies are keen on. At the show, Xreal announced that it will cooperate with Qualcomm Technologies, BMW Group, NIO, and others to jointly create a multi-scene AR futuristic experience.
Xreal and the BMW Group are collaborating to explore the next generation of intelligent AR experiences for cars. At CES, BMW will be demonstrating for the first time how AR glasses can bring a rich driving experience to the future. Viewers can take part in a BMW-hosted tour of Las Vegas and experience Xreal AR glasses on the way. In the process, they can see how in-vehicle information, including navigation instructions, hazard warnings, entertainment content, charging station information, and reversing assist visualizations, is embedded in the real-world environment with the Xreal Air 2 glasses.
As long-term partners in the AR and automotive space, Xreal and NIO will showcase the most advanced in-car AR entertainment experience at CES. The NIO ES8 at the Xreal booth is equipped with AR glasses jointly developed by Xreal and NIO, which effectively reduces the need for in-vehicle screens.
The NIO Air AR glasses and N-BOX, jointly developed by Xreal and NIO, are an important part of NIO Panocinema, the in-car entertainment system for NIO's Digital Cockpit. Xreal and NIO have jointly developed an innovative sensor fusion technology that seamlessly combines real-time automotive data from AD sensors and user head pose data from glasses.
Xreal and Qualcomm Technologies announced that they will collaborate in the areas of AR, AI and wireless data connectivity (5G). Currently, the two companies are exploring the integration of AR hosts and processors, specialized devices, and artificial intelligence.
Similarly, at the show, Jaeyeon Jung, Executive Vice President and Head of Samsung SmartThings, highlighted the impact of AI technology on the new relationship between users and their devices, as well as Samsung's vision for SmartThings: "The more Samsung devices customers use, the smarter those devices will be, and the more they will understand and support their daily lives. At the same time, Samsung Electronics announced smart home partners, including Tesla, Hyundai, Kia, Genesis, and more.
Finally,In terms of the power selection of new energy vehicles, Japanese and Korean car companies have obviously not given up the technical route of hydrogen energy.
In fact, the attitude of Japanese car companies that don't like pure electric models from the bottom of their hearts is not news. Akio Toyoda has repeatedly bombarded electric vehicles as not environmentally friendly, which has also caused many heated discussions in the automobile circle.
Combined with the use of Japanese cars and the cost of power generation, it is understandable that they prefer hydrogen energy vehicles, and it is difficult for Japanese cars to show hydrogen energy vehicles at CES. In this exhibition, there are many Korean car companies that are making efforts in hydrogen energy.
At this CES, Hyundai Motor brought its vision of a hydrogen-powered, software-driven transformation beyond mobile apps. In addition, the official made it clear that a new hydrogen-powered vehicle NESO will be launched in 2025.
Hyundai Motor Group has announced a commitment to achieve carbon neutrality by 2050, and hydrogen will play an important role in achieving these goals. Modern hydrogen solutions are not limited to passenger cars, trucks and buses, but also include trams, special equipment, ships, generators and air vehicles. As a major hydrogen offtaker, the company is driving the energy transition.
To further underscore its commitment to hydrogen, Hyundai highlighted Htwo's expansion from a fuel cell systems brand to a Hyundai Motor Group's hydrogen value chain business brand. Through the HTWO brand, Hyundai Motor Group expects to reduce hydrogen by 3 million tons per year by 2035 to power companies such as clean logistics, green steel production and power generation. In addition, the group is focusing on resource recycling hydrogen production technology, which aims to convert environmental pollutants into clean hydrogen.
At this year's CES, we saw a clear shift in trends in the automotive industry. The once-sought-after new car category seems to have given way to deeper technological competition. This year's CES is fully focused on practical technologies, especially in the fields of AI, on-board chips, and technologies that promote the frontier of autonomous driving and intelligence.
Throughout this exhibition, the automotive industry is no longer simply staying at the level of hardware products such as traditional new car models, and technological innovation is like the smoke of a hot competition, heralding the future of an intelligent and diversified car.
(This article was first published on the titanium **app, the author is Chang Xiao, the editor is Zhang Min, and the remarks: the article involves the official channels of various brands).