The final list of winners will be announced at the Red Bull Awards ceremony on March 28, 2024, so stay tuned!
In 2023, China's catering industry has undergone a great changeThe industry has entered a "big reshuffle period", and the entire industrial chain is rapidly transforming and upgrading
First of all, the involution of the catering industry has intensified. Enterprises from downstream to upstream have rolled up products, volume sales, and volume marketing, in order to break through more quickly.
Secondly, the integration of resources in the upstream and downstream of the catering industry is accelerating. Capital accelerates the penetration of the upstream and downstream of the catering industry, and catering enterprises quickly integrate resources by investing in shares or mergers and acquisitions; Prefabricated dishes have moved from barbaric growth to standardization and standardization, and first-chain enterprises have increased their prefabricated food business; The trend of compound and customized seasonings is becoming more and more obvious; The cold chain logistics market is moving towards great consolidation, and instant logistics is telling a new story. Strengthen the coordination and cooperation between the upstream and downstream of the catering industry, and accelerate the deep integration and ...... of the industrial chain
In this revolution,Players in the F&B industryTenacious struggle, more and more courageous, completed self-upgrading and iteration, many**Chain explosivesIt has also accumulated thick and thin, and has become a shining "signature product" in the market.
In order to commend these enterprises and people who have made outstanding contributions, and promote the continuous self-innovation of the catering industry"The 4th China Catering Industry Red Bull Award".As scheduled.
AsThe highlight of the "2024 China Catering Industry Summit".The "4th China Catering Industry Red Bull Award" is also constantly upgrading and iterating. What are the highlights of this year's Red Bull Awards in the catering industry? Below, take you to take a sneak peek.
New upgrade iterations
The "4th China Catering Industry Red Bull Award" debuted
Red Bull Award for China's Catering IndustryFounded in 2021 by Red Meal.com, together with official authorities and experts in the field of catering, it has been selected for three consecutive years since its birth, enjoying high recognition and authority in the field of catering, recommending a large number of high-quality enterprises in the catering industry, and setting a model for the high-quality development of China's catering industry.
The market size of China's catering industry is growing year by year, which is inseparable from the determination of various enterprises in the catering industry chain, which has contributed a steady stream of development momentum to the catering market. Authoritative lists such as the "Red Bull Award of China's Catering Industry" are to establish higher confidence and vision for the entire catering industry and spur the industry to go further by excavating and commending these outstanding enterprises and outstanding figures.
With such an original mission, the influence of the "Red Bull Award of China's Catering Industry" is also increasing.
"The 1st China Catering Industry Red Bull Award".A total of 150 high-quality enterprises and 12 leaders in the catering industry chain were honored, and more than 1,200 executives and practitioners of catering and related industries witnessed the birth of the three awards.
"The 2nd China Catering Industry Red Bull Award".On the basis of the previous session, it was upgraded, and the scope and scope of the selection were more extensive, and the top ten lists were set up in 10 fields, and a total of 140 high-quality enterprises were finally on the list.
"The 3rd China Catering Industry Red Bull Award".The selection scope is more comprehensive, adding grain and oil chains, commercial equipment and other fields, and finally selected the list of 14 awards, with a total of 220 high-quality enterprises on the list.
"The 4th China Catering Industry Red Bull Award".On the basis of the previous three editions, it has been upgraded and iterated again, with a more focused selection dimension and a more diversified selection object.
Focus on industrial value
The "4th China Catering Industry Red Bull Award" has many highlights
In addition to adjusting the dimensions and scope of the selection, the 4th China Catering Industry Red Bull Award has also streamlined and set up awardsFive awards。For example, the list of first-chain enterprises in various subdivisions in the past will be concentrated into the list of top 100 enterprises. In addition, the objects of the awards are more diverse, and most of the objects of previous commendations are institutions and enterprises, and this year they will pay attention to the best value and high-quality products and peopleNew product awards and character awards have been added
So, what are the highlights and requirements of each of the five major awards of this year's Red Bull Awards?
Top 100 catering chain enterprises in 2024
The award aims to select the leading enterprises with strong comprehensive strength in the field of catering ** chain, which cover multiple sectors such as ingredients, seasonings, and cold chain logistics. The companies on the list are required to have outstanding performance in multiple dimensions such as revenue scale, channel coverage, asset status, strength, scientific and technological innovation exploration, and communication.
2024 Influential Enterprise in the Catering Industry
The award aims to select the upstream and midstream enterprises that have made outstanding contributions or performed well in the sub-sector, covering all segments of the upper and lower chain of the catering industry. The companies on the list are required to have good performance in their respective segments, performance and product innovation.
2024 Catering Industry Service Benchmarking Enterprise
The award aims to select benchmark enterprises that provide high-quality services to catering enterprises, and the scope of selection covers catering software, decoration design, consulting, investment and other related fields.
2024 Catering ** Chain Gold Product
The award aims to select the popular products with high sales, good reputation and good quality among the catering upstream chain enterprises, requiring such products to be of good quality and good reputation, and have caused a good response in the catering market, and are gold products that can be played in all dimensions.
2024 Person of the Year in the Catering Industry
The award aims to recognize influential people who have made outstanding contributions in the field of catering industry. The selected figures have made outstanding achievements in the catering industry, and have strong influence and innovative spirit, and can set an exemplary and leading role for the catering industry.
Selection process and selection rules
The selection of the 4th China Catering Industry Red Bull Award includes:Audition, preliminary review, review, and announcement of awardsFour phases,The final selection results will be announced on March 28, 2024 at the "4th China Catering Industry Red Bull Awards" ceremony
1.Selection process
At present, the selection is in the audition stage, and this year's review committee will include the powerful enterprises, high-quality products and outstanding people in the national catering industry chain into the selection scope of the Red Bull Award, and investigate and evaluate them in various dimensions.
2.Eligibility criteria
This year's judging panel will determine the shortlist of the Red Bull Awards based on the following criteria:
3.Judging Rules
The Judging Committee of the 4th China Catering Industry Red Bull Awards adheres to the principles of openness, fairness and impartiality, and formulates the selection rules for this year's Red Bull Awards.
The selection rules of the enterprise list are based on the enterpriseBasic strength, goodwill communication, scientific and technological innovation ability, commercial valueThe comprehensive performance of these four dimensions is selected, considering the comprehensive strength of the enterprise, and striving to make the final list of companies can deserve their name.
The selection rules of the product list are based on the productWord of mouth, sales, innovation, sustainabilityThe comprehensive situation of the four dimensions is considered, considering the comprehensive competitiveness and sustainable development potential of the first-chain products, aiming to select products with hard power and high reputation.
As one of the major links of the "2024 China Catering Industry Summit", the selection scale of the "4th China Catering Industry Red Bull Award" is unprecedented, which will attract great attention from major leaders, elites in the catering industry chain and consumers.
Who will win these five awards? The final results will be announced at the "4th China Catering Industry Red Bull Awards" award ceremony on March 28, 2024, stay tuned.