Ten months ago, on the south bank of the Qiantang River.
More than 300 exhibition people from all over the country gathered at the 3rd China Prime New Power Conference with a vision for the future, gearing up to welcome the recovery of the industry.
At that time, people officially bid farewell to the haze of the epidemic in the past three years, and the executive meeting just held called for the full recovery of the exhibition industry.
to"Open up a new industry perspective and lead MICE to the new world of exhibitions".The Prime New Power Conference brought together a number of industry innovation "lone braves" to share new ideas, new methods, new achievements, new plans and new goals for business transformation.
At the meeting, Chen Lixiong, chairman of the conference and president of Zhihai Wangchao Communication Group, pointed out that the current recovery is more about the projects that should not be done in the past three years, and there are still uncertainties in the follow-up economic situation. And the iteration of the exhibition industry is accelerating.
In the spring of this year, Chen Lixiong, chairman of the conference and president of Zhihai Wangchao Communication Group, delivered a speech.
Ten months later, we are standing together at the end of 2023.
Looking back at the high spirits and eagerness at the beginning of the year, is 2023 a wonderful time for the new exhibition forces?Did they get what they were looking forward to?
From the 15th to the 19th, the first snow in Wuxi continued to fall.
On the afternoon of December 20, Wuxi under the first snow in the south of the Yangtze River.
At the upcoming 4th edition of the 3rd MICE at the Prime Conference, they have something to say
2023 is an important node for global economic development and a year of great significance for the exhibition industry. This year, what new highlights have emerged in the domestic marketing industry?What are the implications for Prime Enterprises?
As the chairman of the conference and the host of the conference, Chen Lixiong will deliver a keynote speech"The New World of MICE and the New Growth of Prime - 8 Keywords for Leaders to Follow".The following 8 keywords are extracted from the new trends of the annual industry development, and new opportunities for growth are analyzed
Integration of domestic and foreign trade
BC integration
Private domain operation
IP for individuals and activities
Deeply cultivate the sinking market
Embrace rejuvenation
Party ** competition
Go to sea for growth
The domestic market is fierce, and the overseas market has become a new increment for domestic exhibition companies to expand their businessJiang Shibo, general manager of Zhuhai Australian Expo Exhibition, will shareInternational Conference: Refuse Involution, Learn to Say No!》。
The international and domestic situation is volatile, and in the environment full of uncertainty and complexity, how should exhibition companies settle down?Zhang Jun, senior vice president of CYB's integrated marketing joint stock consultant, will share at this meeting"Growing up through the Uka era".
In 2023, there will be keywords that subvert the past - the happiness of destocking, consumption downgrade, uneven supply and demand, and so on. What is the most important development strategy in the new era?What kind of innovation is effective?Wang Hao, managing director of Changdi Public Relations Planning (Shanghai)**Meeting innovations and excellences China, will appear at the meeting.
From the Winter Olympics to the Asian Games, from Zibo to the village supermarket, in recent years, more and more cities have come out of the circle, and urban events are becoming a new driving force for urban development. How to create a city event?Zhang Long, general manager of Shandong Zhihai Wangchao Convention & Exhibition & Communication Agency and chairman of Siyuan Cultural Tourism Industry Development, will share his experience in hosting cultural tourism and rural revitalization activities in many cities"How to create a city's characteristic IP business card through city events?".》。
The new world of exhibition has arrived, and the industrial ecology, exhibitor structure, audience structure and organizational development model of the exhibition industry have undergone irreversible and profound changes.
The new forces of Prime who rushed to the front must feel it the most deeply.
On December 20 (tomorrow), meet at Jiangsu Wuxi International Conference Center to chat together.