In the fierce competition in China's tea market, Shanghai Auntie stands proudly in the leading position with its outstanding performance in the sinking market. Based on the number of stores in the whole system, Shanghai Auntie stands out among the brands of medium-priced freshly made tea shops. With its low initial investment and value-added products, it is particularly attractive to franchisees in third-tier cities and below, with the help of a huge network and a nationwide first-chain system, the success of Shanghai Auntie in China's sinking market has become a good story in the industry.
Shanghai Auntie province number of stores color fill map).
The success of Shanghai Auntie is inseparable from its in-depth layout in third-tier cities and below. The low-cost start-up investment per store allows more entrepreneurs to join, which also lays a solid foundation for the expansion of the brand. Shanghai Auntie's products are not only competitive in the world, but also win the love of consumers with their unique taste and high-quality service. This kind of success in the sinking market has made Shanghai Auntie the first choice in the hearts of investors. its vast network, 490% of the stores are located in third-tier cities and below, showing their determination to deepen the sinking market. The success of this strategy is reflected in the data as of September 30, 2023, with 50 in new stores4% chose to open in third-tier cities and below, further consolidating their market leadership position in these cities. The management team of Shanghai Auntie has provided all-round support for franchisees through nationwide cold chain warehousing and the coordination of the first chain, which has become a strong support for the success of the brand.
Pie chart of the proportion of the number of stores in different city types of Shanghai aunts).
In this process, the leadership of founder Shan Weijun has also contributed to it. He once said: "In the sinking market, we not only provide a complete first-class chain and management system, but also provide business opportunities for local entrepreneurs." Shan's rhetoric reveals the brand's emphasis on the sinking market, not only for commercial success, but also for the support and encouragement of local entrepreneurs. This kind of commitment to social responsibility makes Shanghai Auntie's performance in the sinking market more outstanding. In the future, Shanghai Auntie will continue to consolidate its leading position in the sinking market, bring business opportunities to more entrepreneurs, and provide consumers with a richer and better tea experience.