Beijing Business Daily (Reporter Liu Zhuolan) "Fashion Barometer" China International Fashion Week recently opened. A reporter from Beijing Business Daily learned that the 2024 Spring and Summer China International Fashion Week will be themed "Joy and Glory", and more than 130 blockbuster fashion activities will be staged in Beijing 751D Park, Beijing Hotel and other places.
This season, China International Fashion Week has made great efforts in brand power, design innovation, cultural inheritance, technological innovation, industrial upgrading, cross-border business and trade, and international co-creation. Through fashion brand shows, fashion trend releases, professional events, trade and art exhibitions, forums and conferences, etc., we will deeply integrate the textile and garment industry chain, boost industrial concept innovation, technological innovation, business model innovation and scene consumption upgrading, and integrate multiple media, equipped with AI and other hot spots, expand the voice and influence of the industry, and vigorously promote the high-quality development of "Chinese brands" and "Chinese design".
The diversified ecology of China's fashion industry continues to upgrade, and new trends and new elements are emerging. The reporter learned that this season's fashion week linked with the "Chinese Silk Capital" Jiangsu Shengze, the "Fur Capital" Zhejiang Haining, the "Chinese Cloth Art Town" Zhejiang Haining Xucun, and the intangible cultural heritage fragrant cloud yarn production area Guangdong Nansha Olive Core and other important industrial clusters, to display the achievements of cross-border cooperation with "Golden Top Award" designers, cutting-edge designers, young design talents, etc., strengthen the integration of industry and fashion design, and drive the renewal of the industrial structure.
In 2023, the fashion industry will usher in a comprehensive recovery, and the personalized and differentiated consumption demands of the new generation of main consumers represented by Generation Z will be stronger. As the official supporting trade exhibition of China International Fashion Week's first launch, debut and first exhibition content, the 2024 Spring/Summer DHUB Design Hub will join hands with the pioneer fashion forces at home and abroad to present a number of blockbuster activities with the theme of "Smart and Green Action".
At the same time, there are 13 outstanding graduates who won the individual award of China International College Student Fashion Week in 2023 and the new "Future Star" outstanding designer works selected from the winners of the 28th Newcomer Award.
At the same time, Fashion Week took advantage of the cooperation platform to introduce a number of MCN institutions, and invited anchors to visit the show and exhibition to visit the store and select products, so as to build momentum for the development of the digital industry of "product selection + MCN agency + online live sales", and broaden the online channels and influence of Chinese design.
According to the Organizing Committee of China International Fashion Week, this season's fashion week promotes the design upgrading and industrial application of innovation achievements in the apparel industry through the deep integration of innovation chain and industrial chain resources, provides industrial support for the high-quality development of "Chinese design" and "Chinese brand", and shows the diversified new ecology of China's fashion industry to the global industry.