Samsung's 12-year throne was taken away by Apple, who is to blame?
If you've been watching mobile news, you'll find a lot of netizens talking about Samsung as the world's largest phone.
In fact, from 2011 to 2022, Samsung has been the champion of China's mobile phone sales for 12 consecutive years, even if Samsung is beaten and its market share has fallen below 1%, but it still maintains the world's first position.
From this point, it can be seen that Samsung is indeed very strong, which is not to say how awesome Samsung mobile phones are, but that it is really awesome.
Over the past 12 years, Huawei has repeatedly challenged Samsung, but all of them have failed, and in only one quarter, Huawei surpassed Samsung to become the world's top spot. Apple faces challenges every year, but it fails every year.
However, before 2023, Apple has already won! She beat Samsung to the ground.
According to the figures, Apple's sales are up 3 in 20237% to 250 million units, making it the largest in the world. In comparison, Samsung fell 13% year-on-year with 226 million units6%, ranking second.
It was followed by Xiaomi, which sold 14.9 billion units, a decrease of 47%。
What's so special about Apple 2023? And, that's not the only reason.
For example, Samsung, their performance is not good, Samsung has fallen very seriously, down 136%, reaching more than 30 million, which is why Apple will be overtaken, while Xiaomi and OPPO have a relatively small decline, only down 47% and 99%, which is not even as good as Samsung.
For example, Apple has made a lot of price cuts**, and we all know that in 2023, the iPhone 15 will usher in a fierce ** war, so, while consumers complain that Apple does not have enough innovation, they also start to cut prices like crazy to buy the iPhone 15.
Of course, more importantly, Samsung's penetration in the Chinese market has become smaller and smaller, China is the world's largest mobile phone market, and Samsung's development in China has not been able to get a piece of the pie.
In recent years, because of Huawei, Apple's development in China has flourished, snatching away the piece of cake that originally belonged to Huawei, and China's sales have also risen, making Apple firmly sit on the throne of the world's first.
But even so, even if Apple can regain the throne of Samsung in 12 years, in 2024, I am afraid there will be no big move, after all, Huawei's return in 2024 will inevitably steal most of the market share, resulting in a decline in sales.
Samsung is not expected to be able to gain a foothold in the Chinese market, so in 2024 it should return to the top of the list, while Apple is back in second.