iPhone 15 sales surpassed Samsung, unexpectedly becoming the world's largest mobile phone.
As we all know, since Apple released the iPhone 15, Apple has been complaining that it has no innovation, just changing the Lightning connector to a USB-C port and color changes, and nothing else.
Therefore, many people think that the iPhone 15 will not sell too well this time, especially in China, where Huawei is far ahead and the Xiaomi 14 is so cheap.
After that, there were even reports about iPhone 15 sales, let's say, in 2023, iPhone 15 sales fell by 30% compared to the same period last year, while the Chinese market fell by more than 10% for four consecutive quarters.
Just as Apple broke the historical record on Double 11 and held an event on the official **, this news can't explain why the sales of the iPhone 15 are so poor, and why the **war?
Global smartphone sales in the fourth quarter.
Is that really the case? With the release of sales data for the fourth quarter of fiscal 2023 and fiscal 2023 by some institutions, we can see that most financial institutions have been hit hard, and Apple has indeed received little benefit from the public, nor from sales.
Let's take a look at the global figures for the fourth quarter of fiscal 2023, which says that Apple is the number one in the world, with 80.5 million phones sold, an increase of 116%, and the whole industry grew by 85%。
Although Apple mainly sold the iPhone 15 in the fourth quarter, one thing is for sure, and that is that the iPhone 15 did not sell well, but the iPhone 15 did not sell well.
Of course, the sales volume in the fourth quarter is also expected, because every year, the new products launched by Apple in the fourth quarter are the first in the world, because Apple's influence is too great, even if there are no new products, the sales will not be too bad.
However, the sales data for fiscal 2023 surprised everyone, and Apple, which has always been considered to lack innovation, surpassed Samsung in sales performance in 2023 and became the world's No. 1.
As shown in the chart above, the total global mobile phone sales in 2023 will be **32%, but Apple reversed the decline, surpassing Samsung, with a year-on-year increase of 37% with a market share of 201% and 236.6 billion units.
Samsung slipped 136%, ranking second, with sales of 226 million units and a market share of 194%。In comparison, Xiaomi sold 14.9 billion units, **47%, accounting for only 125%, a far cry from the top two.
This was followed by OPPO with a drop of 99%, only Transsion Big Dark Horse with 30The 8% increase squeezed vivo out of the top five and ranked fifth.
As you can see, Apple didn't sell well or the iPhone 15 didn't sell.