In today's increasingly fierce market competition, how to correctly choose a suitable business model is a very important thing.
How to get the first batch of users and get more traffic in a short period of time is a difficult problem faced by many startups and small and medium-sized enterprises. The chain-driven 2+1 business model is a simple, efficient, and attractive business model, which provides an effective way to do so.
On this basis, the concept of "chain 2+1" model and "consumption value-added and shared stores" model is integrated, and this issue studies the gameplay of the chain mode and how to build an ecological platform.
1. Introduction to the chain mode.
The core of the chained 2+1 model is two identities and three rewards: direct push, insight, and leveling, and this is used to promote user engagement and active sharing.
When the consumption reaches the specified standard, you can become a representative identity (it doesn't matter what the name is, you can play freely according to the situation), and then you can get a direct push reward. If you share the product with two people, they will be promoted to boss (also here) and the bonus will be more. In order to overcome the drawbacks of "small push big" and "big push small", new help, transposition mechanism, etc., so as to achieve the sustainable development of the team.
Second, the consumption value-added model.
Based on the business model of "chain 2+1", coupled with the concept of "consumption value-added", it can better improve the stickiness of users. Through the establishment of a "consumption points" system, users can obtain points through consumption, exchange for goods, and can also be used for deductions. This can not only stimulate the user's desire to buy, but also increase the sales of the platform. In addition, the use of points exchange, cash exchange and other functions can also improve user satisfaction and loyalty.
3. Shared store model.
"Shared store" is a new business model based on the Internet, which is "online" to traditional physical stores, so as to realize the resource sharing and optimal allocation of each store. Combined with the "chain 2+1" model, an ecological platform with "shared stores" as the core is formed.
Through the sharing of stores, more offline merchants can be attracted to enter, providing merchants with opportunities for online marketing and brand promotion. At the same time, users can also buy goods online and enjoy a full range of online and offline services.
The chain-driven 2+1 model can better play its advantages in the ecological environment. Offline merchants can use this platform to promote their products and services, so as to gain more fans and customers; At the same time, fans and customers can also learn about the ** and new products of various brands through the platform, and purchase them in offline stores. This model can effectively integrate online and offline resources to improve the sales volume of merchants and the shopping experience of users.
Increase the motivation of users to participate by setting appropriate labels and remuneration mechanisms; Use the point system to improve the stickiness of users; Integrate online and offline resources through the sharing of stores. This can not only increase the sales of merchants, but also increase the stickiness of users, and at the same time bring a more convenient and effective shopping experience to merchants and users. In the future, the 2+1 business model will continue to develop and improve, and can bring more business opportunities and value to enterprises.