Recently, Shuijingfang and CCTV jointly produced a series of "Aesthetics AI Dialogue in Wine" series of programs are continuing to be broadcast, Shan Jixiang, President of the Chinese Cultural Heritage Society and Director of the Academic Committee of the Palace Museum, Ji Lianhai, a historian and former speaker of the Hundred Lectures, Zhu Guangquan, the host of the **Radio and Television Station, and Shen Hongfei, a writer and food lover, and other outstanding people in various contemporary fields made a blockbuster appearance, and conducted a dialogue on aesthetics across time and space with three ancient aesthetic giants such as Li Bai, Su Shi, and Wang Yangming through AI technology. It shows the inheritance and innovative spirit of Shuijingfang as a representative of China's high-end aromatic liquor. The program also specially invited Fan Zhongkai, the chief architect and technical leader of Wenxin Yiyan APP, to bring us a wonderful AI ancient and modern speculation from a more professional perspective.
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At the same time, in the past Spring Festival of the Year of the Dragon, Shuijingfang has also become a cooperative brand of "CCTV Xianglong New Year Spring Festival Selection" in 2024, which not only fully represents the brand and quality of Shuijingfang is highly recognized, but also becomes a bright business card of Shuijingfang Jiachen Year of the Dragon.
At the turn of the new year, Shuijingfang is the first in the industry to explore and extend the contemporary value of traditional aesthetics, highlight the brand power and cultivate consumer cognition, which is in line with the delicate and warm emotional sustenance in various beautiful scenes such as consumer business banquets and family and friend gatherings during the Spring Festival of the Dragon, becoming an outstanding representative of the integration and empowerment of the quality and aesthetics of strong aromatic liquor, and providing thousands of consumers with more valuable and aesthetic consumer experience products.
Taking advantage of CCTV, AI dialogue links more beautiful lives
Fine wine is a cultural witness that has been inherited for thousands of years and precipitated over the years, and it is also an aesthetic expression of tasting life and understanding life. Throughout the ages, in the vast river of history, people have expressed their joys, sorrows and sorrows with wine, and swayed their emotions and interests with wine.
As traditional cultural elements continue to be explored by major famous liquor brands, consumers' demand for emotional resonance is increasingly iterative, seeking innovation and beauty, and paying more and more attention to consumer experience and emotional value.
As the pioneer of "aesthetics in wine", Shuijingfang once again took the lead. This time, the joint CCTV platform cooperated to launch the "Aesthetics in Wine AI Dialogue" series of programs, which is based on the AI ancient and modern dialogue innovatively created by Shuijingfang in the early stage of the "Aesthetics in Wine, Beauty in Wine" Shuijingfang Jingtai Aesthetics Festival, and invited well-known people in various contemporary fields to collide with Li Bai, Su Shi, and Wang Yangming, the three top streams of ancient aesthetics, to talk about all aspects of a better life, to explore the ubiquitous aesthetics of life from ancient times to the present, and to implant the aesthetic connotation in wine into the beautiful scenes in contemporary people's lives, giving "aesthetics in wine" New stories, emotions and meanings that enable deep emotional connections with consumers.
* In the first dialogue with Li Bai, Zhu Guangquan, the host of Radio and Television, said the original intention of the program, that is, "aesthetics is everywhere" throughout the ages, and people's yearning for a better life remains the same. "In ancient times, Leshui and Leshan, light desire and low carbon, pure and natural, unhurried, are still the ideal life models advocated and aspired to today."
This kind of pursuit of a better life throughout the ages is inseparable from the company of fine wine, such as what Shan Jixiang and Wang Yangming talked about in the program, "Maintain the original intention, pursue the ultimate, and unite knowledge and action", it is the craftsmen who rely on the perseverance and perseverance of ingenuity and the spirit of pursuing perfection to carry forward the most beautiful heritage full of Chinese culture and become a part of a better life. Among the most beautiful heritages, the craftsman spirit of liquor culture occupies an important position, it is an indispensable part of traditional Chinese culture, and it is full of new vitality in the inheritance.
Ji Lianhai believes that wine has a thousand flavors and people have a variety of states. Wine can not only bring spice to life, but also bring insight to life. This is also similar to Wang Yangming's "Seeing each other twice brightly after being drunk", wine can relieve worries, and it can also bring a kind of self-contemplation, making one's mind clearer and clearer.
The reason why Su Shi, who attaches the most importance to the truth of the world, is also regarded as the "No. 1 gourmet" in the Great Song Dynasty is mainly because he is also good at getting beauty from the bits and pieces of life, which has also resonated with Shen Hongfei. In his view, the communication between people is the most luxurious part of food, and the emotional connection is the most important part of the aesthetics of the taste buds. "Times are changing, food is constantly evolving, but the warmth between people is eternal. ”
These aesthetic perceptions and interpretations have established a connection with a better life from different dimensions, and with the help of CCTV, a national authoritative strategic resource, they have been diffused and infiltrated to the national audience, which not only breaks through the limitations of brand offline communication and interaction, but also realizes the innovation of brand communication content through the unprecedented novel expression form of lofty spiritual occupancy and AI cross-time and space dialogue, so as to meet the experience and needs of the target group for aesthetic consumption at the cognitive level.
Obviously, this is Shuijingfang, as a representative of China's high-end fragrant liquor, once again setting a precedent in the industry on the occasion of the Year of the Dragon. It not only inherits the profound essence of traditional Chinese culture and aesthetics, but also fully demonstrates the innovation of Shuijingfang in brand building and brand expression. As Fan Zhongkai said, many precious and beautiful things are the result of the combination of tradition and innovation. Advances in technology have added more possibilities to this beauty.
The quality is upward, and the new realm of high-end fragrance is achieved
As Shan Jixiang said in the program, liquor culture is an important part of traditional Chinese culture and the embodiment of the spirit of craftsmen. It is their "choose a career and live for a lifetime", with the spirit of craftsmanship to protect the original intention, excellence, thousands of years of fine wine can still accompany our beautiful life now.
Adhering to the ingenuity of this ultimate pursuit, Shuijingfang takes "No. 1 Flora" as the quality code, continues to improve the quality to meet the needs of consumers, and continuously creates higher quality products in the continuation of tradition and inheritance and integration, and becomes a witness and companion of people's better life.
In 1998, Shuijingfang Distillery was scientifically and archaeologically identified as the "first workshop" of Chinese liquor, and the Shuijingfang ancient cellar pond that has been brewed for more than 600 consecutive years, and the traditional brewing skills of Shuijingfang liquor inherited for 9 generations, which made Shuijingfang have a unique product quality advantage, and has also become a rare "double national insurance" in the industry - Shuijingjie Distillery Ruins and Shuijingfang Liquor Traditional Brewing Techniques. The microbial groups such as the "No. 1 Flora" that thrives in the ancient cellar pond have become the unique quality code that has nourished Shuijingfang for more than 600 years.
2023 marks the 25th anniversary of the scientific archaeology of Shuijing Street Distillery. Over the past 25 years, Shuijingfang has continued to promote the scientific research of No. 1 microflora while insisting on inheritance and innovation, and jointly issued the "Shuijingfang Ancient Cellar Pond Protective Production Specification" with the China Liquor Industry Association and the Sichuan China Baijiu Golden Triangle Liquor Industry Association to fill the gap in the industry. With the heart of inquiry, we have gone deep into the close relationship between the living inheritance and quality development between the cellar and the microflora, which has created many industry stories and become a representative of high-end aromatic liquor.
Taking Shuijingfang's pioneering work, Shuijingfang Jingtai, as an example, it is with the empowerment of the No. 1 flora that the non-genetic inheritance of Shuijingfang Brewing Master has created a new process of "one unique and two fragrant" aromatic liquor with the unique flavor of "sweet and moist" liquor, leading the new pattern of China's high-end liquor market.
Not long ago, Shuijingfang also launched the latest masterpiece of the Jingtai series, Shuijingfang Jingtai Yipin, which integrates the base wine of higher vintages with scarce old wines, and continues the sweet, full, and moist characteristics of Jingtai wine, while adding more elegant, and further sublimating in quality and aesthetics.
At present, consumers are paying more and more attention to quality and understanding quality. The success of famous wine is the adherent of quality and the improvement of quality. In more than 600 years of uninterrupted brewing, Shuijingfang has used the scientific spirit to enhance the empowerment of the "No. 1 Flora" to quality, and systematically, standardized and refined excavation of the unique value of the living ancient cellar pool, which not only provides more nutrients for Shuijingfang to establish differentiated barriers and create personalized advantages in the high-end aroma market, but also dedicates higher-quality liquor to consumers' better life, showing Shuijingfang's unique quality expression ability in the field of fragrant liquor, and continues to reach the new realm of high-end fragrant liquor.
Cultivate consumer awareness and create the most beautiful fragrance
As the liquor industry ushers in a period of adjustment and transformation, products with both quality and brand influence are increasingly favored by distributors and consumers. Industry insiders said that as the strongest flavor liquor with the largest consumer market share, the core of its competitive breakthrough lies in how to guide and reconstruct the value perception of strong flavor liquor in consumer groups, especially high-end consumer groups.
Whether it is the "Aesthetics in Wine, Beauty in Wine" Shuijingfang Jingtai Aesthetics Festival that opened at the end of last year, or the aesthetic blockbuster "Drunken Jintu" and AI dialogue programs launched on the CCTV platform, Shuijingfang aims to cultivate and promote consumers' experience of strong flavor liquor to a more beautiful era at the cognitive level, help consumers establish their cognition of high-quality and high-grade strong flavor liquor, appreciate liquor from an aesthetic perspective, and experience the unique charm of liquor.
Not only that, Shuijingfang also integrates quality advantages and aesthetic experience into the first liquor knowledge dissemination platform in China, which is led by the brand, jointly created by the industry association, China Liquor Industry Association, liquor education institution Yuankun and industry experts. It is understood that in the past year, more than 80 industries and nearly 20,000 consumers have experienced the Baijiu Workshop. Recently, the "Baijiu Academy, 360 Lines" combined with the hot spots of liquor consumption during the Spring Festival and the common pain points of liquor knowledge among the public, penetrated the liquor culture into all walks of life, allowing guests to experience the unique charm of liquor as a cultural symbol and social medium inherited for thousands of years in the scene of color, flavor and rhyme, complete the cognition from quality to aesthetics, and guide all walks of life to complete the transformation from "drinking" to "understanding drinking, drinking and understanding wine".
It is precisely under the dual empowerment of quality and aesthetics that Shuijingfang has quickly narrowed the distance between Shuijingfang and the core consumer groups, allowing liquor to truly go to the public, and also shaping new formats and new trends for the cultivation of innovative consumers in the industry.
The Spring Festival of the Year of the Dragon carries the unique emotional connection of the Chinese for thousands of years, and at such a beautiful moment, the aesthetic role of fine wine will also be fully bloomed. Through the integration of quality and aesthetics, Shuijingfang effectively responds to people's most common beautiful voices and the most precious emotional appeals, not only planting grass for thousands of people in this Spring Festival, becoming the most beautiful liquor, but also arousing people's imagination of its infinite possibilities in the future, and providing strong support for more people to build a high-quality and beautiful life.