BYD once again dropped a bombshell on the entire auto market with its keen market insight and decisive decision-making. The price of its popular model Qin DM was lowered to 79,800 yuan, which undoubtedly caused huge waves in the price range of 80,000 to 150,000 yuan. In this ** battle, a number of popular models have been affected to varying degrees, especially the Nissan Sylphy, which has long occupied the top of the sales list, and is now facing unprecedented challenges.
As the pillar of Nissan's sales in the Chinese market, Nissan Sylphy has long won the favor of consumers with its stable quality and good reputation. However, with the price reduction of BYD Qin DM, Sylphy's ** advantage is gone. Not only that, but since Sylphy is subject to purchase tax, this makes it more costly for consumers to make a purchase.
For consumers, in the face of Qin DM at the same price but with better performance, the reason for choosing Sylphy no longer seems to be sufficient. Therefore, if Sylphy's sales decline sharply, it will undoubtedly be a life-and-death test for Dongfeng Nissan. According to statistics, 450 percent of Nissan dealers currently rely mainly on Sylphy sales to make ends meet, and once sales plummet, these dealers will face huge operating pressure.
In addition to the Nissan Sylphy, models such as Volkswagen Lavida and Honda Fit have also felt a lot of pressure in this ** battle. While sales of both cars rose in the final months of last year, price reductions alone may not be enough to maintain their market position against a competitive rival like Qin DM. If the price is not reduced, sales are likely to be severely affected; And if the price is reduced, it may damage its brand image and profit margins. Therefore, it is undoubtedly a huge challenge for Lavida and Fit to deal with BYD's price reduction strategy while maintaining brand image and sales.
In addition, with the price reduction of BYD Qin DM, newly listed domestic cars such as Wuling Starlight, Chery A8, Gerery Galaxy E8, Dongfeng E-Pai 007, etc. are also facing huge market pressure. These models were hoping to seek a breakthrough in the new market segment, but BYD's price reduction strategy made them lose their competitive advantage in the first place. For these new models, how to stand out in the fierce market competition will be an urgent problem to be solved.
The purpose of BYD's price reduction strategy is very clear: to preemptively seize market share through the best advantage to achieve its sales target of 4 million or 4.5 million. However, this strategy has also sparked full-blown competition across the 80,000 to 150,000 price segment. It is foreseeable that in the coming period, major car companies will face huge market pressure and challenges.
BYD Qin DM's price reduction strategy has undoubtedly brought a huge impact and change to the entire auto market. In this transformation, we will focus on which models can seize the opportunity to stand out, which car companies can meet the challenges and stay ahead, and which new models can successfully establish themselves in the market. Like and follow and don't get lost! See you next time!