In 2018, oneGuo Jiafu crowdfunded 1 million for liver transplantationThe news sparked heated discussions among netizens. In the minds of Chongqing people,Guo Jiafu's name is very loud, and his net worth at his peak was as high as 21.8 billion.
In order to obtain fundraising, it is known as domestic".Foot bath kingGuo Jiafu also reversed his former image as an entrepreneur, but showed his face as pale as paper and his most embarrassed appearance in front of the public.
What is incomprehensible is that this good boss, who once took out 60 million to buy a house for hundreds of employees without blinking, why when he was sick, he couldn't take out 1 million to save his life, and even crowdfunded?
Such a rich man actually wants to grab the quota of crowdfunding, and as soon as this incident came out, many people were even more discussed, whether it was too difficult to guess the idea of the rich, or what unknown crisis Guo Jiafu encountered?
This man who relied on crowdfunding for surgery was none other than the former famous "foot bath king" in Chongqing, who created his own foot bath empire by deeply cultivating the foot bath industry for decades.
Of course, the road to fame for such a great entrepreneur is also very bumpy.
In 1969, Guo Jiafu was born in a poor mountain village in Jiangjin, Chongqing, and his parents were honest local farmers who barely survived on a few acres of thin fields.
Because of his poor family, Guo Jiafu has never experienced the feeling of having enough to eat since he was a child. And growth is also extremely heavy for Guo Jiafu. Because the family is too poor, he raises a family of six.
Guo Jiafu's three elder brothers gave up the opportunity to study early and went out to work to earn money to supplement their families. Because Guo Jiafu was the youngest, he was left at home.
Guo Jiafu, who was young, in order to reduce the burden on his parents as much as possible, also fantasized about making money to support his family. In addition to helping his parents with housework, Guo Jiafu also thinks about how to make money when he is free.
Taking advantage of the break, Guo Jiafu started a business selling insoles, although the business was not too good, Guo Jiafu still saved a little change.
Immediately, Guo Jiafu went to wholesale popsicles, and Guo Jiafu, who was selling along the street, found the fun of doing business, and slowly, Guo Jiafu found that there were more and more ways to make money.
According to Guo Jiafu's business talent, as long as he finds a way to make a lot of money, he will definitely be able to earn the first pot of gold as quickly as possible. But Guo Jiafu has not yet developed, and he encountered the first hurdle.
In 1984, Guo Jiafu, who had just turned 15, was suddenly called home by his mother. It turned out that Guo Jiafu's father fainted because of long-term labor.
Because of the urgency of the situation, Guo Jiafu accompanied his father to the hospital, and at the same time hurriedly called his three brothers home to discuss countermeasures. At that time, Guo's father's situation was very urgentIt's better to have surgery, it won't work by taking medicine at all!
This situation, for the impoverished Guo family, is simply a bolt from the blue, Guo Jiafu, who is unwilling to give up, knows very well that even if he borrows money, he can't borrow much, so Guo Jiafu found his brothers to discuss, go outside, there are many opportunities outside, and he can make a lot of money.
After some discussion, Guo Jiafu and his eldest brother came to Guangzhou for development. Because the two dropped out of school early and did not have any skills, when they first came, they couldn't find good jobs at all.
By chance, Guo Jiafu saw a magnificent foot bath shop on the side of the road. Summoning up their courage, the two Guo Jiafu brothers walked in to ask if they were recruiting.
Seeing the foot bath in Guangzhou for the first time, Guo Jiafu was directly stimulated by the magnificent decoration, and there was a villain shouting in his heart:If I opened a store like this, I would have to make a lot of money, and my father's illness would be saved.
Guo Jiafu, a wealthy man in Chongqing, was worth 21.8 billion yuan at his peak, and in order to thank his employees for their efforts, he threw 60 million yuan to buy river-view houses for hundreds of employees.
It's just that no one expected that such a good boss would not go further in business, but fell into an economic crisis because of a decision. What kind of decision is so valuable, and what happened to Guo Jiafu in the end?
How did Guo Jiafu, a young man from Chongqing who was born in the grassroots, earn 20 billion assets? It all starts with Guo's father's illness!
In 1984, Guo Jiafu's father collapsed due to long-term labor, and the doctor told Guo Jiafu that if he wanted to cure his father, it was best to have surgery as soon as possible.
In order to scrape together enough money for surgery, Guo Jiafu had no choice but to follow his eldest brother to Guangzhou to seek a living. The Guo brothers, who were mistakenly hit, entered a local foot bath shop to apply for a job.
The Guo brothers, who had never been in contact with foot baths, soon discovered that the foot baths in Guangzhou are not simply foot soaks, but also have effective foot massage.
After pre-job training, although Guo Jiafu did not make any money, he learned the knowledge of foot bath very solidly, and he thought in his heart, when he learned and was sure, he would open a shop by himself, and then make money to see a doctor for his father.
With the mentality of learning, although the foot bath industry does not sound very elegant, the two Guo Jiafu brothers have studied very seriously, and they have been doing it for seven or eight years.
From a novice who doesn't know anything, he has become a gold medal technician in the store and has gained a large number of customers. After mastering this technology, Guo Jiafu finally decided to set up his own business.
Considering that the foot bath in Guangzhou is very mature and the pressure of competition is too great, in order to take care of the family, Guo Jiafu simply went home and opened a store in Chongqing to make money.
It's just that the business is not easy to do, because the foot bath always leads to reverie, and Guo Jiafu, who returned to his hometown, opened for a month, and there was no business at all.
In order to find customers, Guo Jiafu walked all over the streets and alleys, and finally locked on the uncle who was playing chess in the park. Relying on the mode of playing chess and betting on winning or losing, he took a few uncles to the store for free foot baths.
Unexpectedly, after the uncle's massage, he was out of control, and when he was fine, he would spend money on a pedicure in the store. Relying on word of mouth, Guo Jiafu's business finally got started, and what Guo Jiafu didn't expect was that his business became bigger and bigger, and he became a top figure in the domestic foot bath industry.
In 2003, the Guo brothers, who had already opened more than 50 chain stores, were also faced with the embarrassing situation of large branches. Due to the disagreement of business philosophy, Guo Jiafu took his wife to take root in the development of mid-to-high-end foot baths.
Relying on years of hard work, in 2009, Guo Jiafu owned more than 600 stores. And Guo Jiafu's wealth is also as high as 21.8 billion yuan.
After becoming rich, Guo Jiafu's first thought was to reward the employees who had been following him. Each of the 12 executives has a million-dollar Porsche supercar. Hundreds of outstanding employees have asked Guo Jiafu to spend 60 million yuan to buy a river-view house, which greatly solves the housing pressure of employees.
Guo Jiafu, who made a lot of money by relying on foot baths, took bigger and bigger steps. In order to raise his own Jiafu Fuqiao Club to a higher level, Guo Jiafu even proposed to invest 1500 million to open 10 diamond direct stores, and build a five-star hotel.
Unexpectedly, this decision made him miserable, not only did he have nothing overnight, but he also owed hundreds of millions of foreign debts. What's going on here?
In 2018, oneGuo Jiafu crowdfunded 1 million for liver transplantationThe news directly stunned the people of Chongqing, who would have thought that such a huge rich man with a net worth of 21.8 billion would actually crowdfund 1 million for surgery? He is obviously a rich man, why do he need to raise money for surgery? Now, how is Guo Jiafu?
In January 2018, for Guo Jiafu, it was a return to zero in life. Guo Jiafu, who owed hundreds of millions of debts at that time, was judged by the doctor to have a liver transplant, otherwise his life would be lost!
Guo Jiafu, who is already exhausted, has no choice but to seek a glimmer of life through the fundraising platform, after all, for Guo Jiafu today, 1 million is a number that cannot be taken out at all.
Why is a dignified billionaire reduced to the point where he has no money to see a doctor and surgery?
In fact, the reason why Guo Jiafu has fallen to such a point can only be said to be "a foot bath in success and a foot bath in defeat". And it all started with a decision made by Guo Jiafu. Since making money, Guo Jiafu has bought a house for employees, and bought a car for executives.
Guo Jiafu, who threw more than 60 million yuan, thought that his actions could increase the cohesion of the company, but he didn't expect that Guo Jiafu's blind trust made him a big heel.
Since the business has become bigger and bigger, Guo Jiafu has also come up with the idea of developing new businesses. So, at that time, Guo Jiafu contacted many investment companies and decided to make a big wave.
At the suggestion of his executives, Guo Jiafu decided to open a diamond direct store, and there were 10 of them as soon as they opened, with an estimated investment of 1500 million yuan, and Guo Jiafu opened a diamond shop, with only one purpose, which is to reverse everyone's attitude towards the foot bath industry and improve the social status of the employees of the foot bath shop.
In addition to the diamond store, in order to improve the company's brand awareness, Guo Jiafu also planned to open a five-star hotel at the suggestion of executives, and the investment alone was as high as 3800 million yuan.
In the long run, both projects are very good, both can increase brand awareness, and can make a lot of money, but in fact, this project planning needs to be considered in the long run.
Because there was no planning in the early stage, although 10 diamond stores opened, they did not make money, but closed down one after another, directly losing more than 300 million yuan. And that's not the most heart-wrenching.
Since building a hotel is inherently expensive, once implemented, it may affect the company's cash flow. Seeing that the diamond shop has lost all its money, the five-star hotel plan that is in the starting stage can only be forced to stop.
For these two projects alone, Guo Jiafu lost 4About 500 million, and these money, because the risk assessment was not up to standard at that time, the bank was not willing to lend at all. In desperation, Guo Jiafu could only use the company's cash flow, but part of it came from private loans!
Because of poor management, Guo Jiafu was considered to be suffering from internal and external troubles at that time, but he did not want to chill his employees, and Guo Jiafu made up his mind that even if he sold his property, he would repay his debts, let alone owe employees wages.
It's just a failed investment, and when Guo Jiafujiang's own mansion was sold, he still didn't have enough money to pay off his debts. It was not until this time that Guo Jiafu knew that this so-called project was actually an investment company lobbying the company's executives in advance.
But it was too late, and Guo Jiafu could only admit it. In order to repay the money as soon as possible, Guo Jiafu also responded positively, not only opened a foot therapy training base, and earned some money by relying on the training fee, but the pressure on his body was still huge.
At the beginning of 2018, Guo Jiafu was diagnosed with advanced liver cirrhosis, and only by getting a liver transplant as soon as possible is the only chance to live.
But this operation costs as much as 1 million, which is completely affordable for Guo Jiafu at his peak, but for Guo Jiafu, who is in debt, this is an astronomical amount.
In desperation, Guo Jiafu's wife could only ask for help from the society to raise money for Guo Jiafu's surgery. But when the news came out that Guo Jiafu raised money for surgery, many people still couldn't believe it.
Who would have thought that the once billionaires could not even take out a million life-saving money now. Just when Guo Jiafu was in the most difficult time, Guo Jiafu, who was lying on the hospital bed, did not expect that the employees who had received Guo Jiafu's favor would visit the hospital with gifts.
And in just a few days, he donated 1 million for Guo Jiafu's surgery, and many people are grateful to Guo Jiafu for buying a house for themselves, and directly took out their family savings to save Guo Jiafu's life.
And Guo Jiafu, who has experienced this life and death catastrophe, also has more feelings about life. I have to say that if it weren't for Guo Jiafu's kindness and kindness at the beginning, and he did his best to treat employees, he might not have had surgery so quickly. **10,000 Fans Incentive Plan