Millennium Taiping Street, a history of Changsha. On February 4th, on this old street that has lasted for more than 3,000 years, a touch of rich book fragrance infiltrated the Spring Festival, and the joint store of Hunan Xinhua and Chayan Yuese "Flip Book and Read Ling" was officially opened.
Xinhua Bookstore is a veteran bookstore with a history of more than 80 years, from the foot of the Pagoda Mountain to the bank of the Xiangjiang River, whether it is located in a bustling city or a remote border town, it has always guarded the original intention of spreading civilization and inheriting culture, and has never stopped exploring new roads. Since the first store with seats in 2014, the bookshelves have been carefully placed so that customers can read books while drinking tea, constantly enriching the cultural heritage and cultural connotation of a tea shop. When Xinhua Bookstore and Chayan Yuese "chatted" together to "do something different", the combination of "book" and "tea" hit it off, so there was today's "Flip Book and Read Ling" theme store. The strong combination of Xinhua Bookstore and Chayan Yuese is an innovative exploration of the cultural construction of "Scholarly Hunan".
With the design theme of "Flipping Books and Reading Mountains", the co-branded store has three floors, named after Mr. Wang Guowei's "Three Realms of Reading" in "Words in the World". The first floor is called "Looking at the End of the World", which is taken from the first realm of reading, "Last night, the west wind withered the green trees, and I went up to the tall building alone and looked at the end of the world." It means to climb high and look far, look at the path, and turn the book to seek knowledge when you know the goal and direction. This floor is equipped with a special platform with the theme of "Chinese New Year" to celebrate the New Year and welcome the Year of the Dragon; The "History of Beauty" theme bookshelf focuses on the excellent traditional Chinese culture.
The second floor is called "Gradually widening and never regretting", which is taken from the second realm of reading, "The clothes and belts are gradually widened and finally not regretted, and people are haggard for Yi". It means to forget to sleep and eat, to pursue diligently, to turn the book to seek knowledge, to go through deep thought and hard reading. On this floor, there is a bookshelf with the theme of "Only Chu is talented and prosperous", which displays Huxiang humanities and history books; There are also Changsha humanities, original film and television books, ** picture books, tea and coffee culture books.
The name of the third floor is "Looking for His Qian", which is taken from the third realm of reading, "Looking for his Qian", suddenly looking back, the person is there, and the lights are dim. It means that after repeated pursuit and hard work, turning the book for knowledge will naturally come through. This floor mainly displays literature, history, economics, and art books, as well as Xinhua recommended books, Zhongnan Media Annual Good Books, and Hunan Edition Good Books.
There is a three-storey patio in the joint store, hanging a huge curtain, written "renovate the old street, renovate the old books" ten big characters, the bookstore adopts the "old and new dialogue" way to decorate the construction, not only retains the brick and concrete structure of the original historical building, but also injects a new modern architectural language into it, at the corner of the stairs on the third floor, carefully arranged a "waterfall book wall", which is covered by a real book on a whole wall, creating a strong bookish atmosphere.
The two brands will jointly integrate Huxiang high-quality books, local cultural and creative products, cultural and leisure spaces with trendy and fashionable elements of tea and pleasant colors, so that readers and tourists can experience a new way to enter the world of reading in the bookstore and enter the world of reading in the Chinese tea culture, feel the charm of reading while feeling the profound history and culture of the thousand-year-old street, show the new style of Changsha's old neighborhood, and become a new cultural landmark and city card of Changsha. In the future, Hunan Xinhua Bookstore will continue to explore a cultural service model with integrated business formats and dual effects, create a cultural experience place full of books and diverse scenes, empower urban development with the integration of culture and tourism, and make greater contributions to promoting national reading and building a scholarly Hunan.
On the occasion of the Lunar New Year, the bookstore is not only prepared with the store's exclusive "years" postcard, "Flip Book Reading Ling" theme stamp and waist cover, but also prepare a variety of New Year's activities for readers, participate in the activities can also receive New Year's gifts, the activity lasts from the opening to the Lantern Festival, and the New Year does not close. Promote the in-depth development of national reading with innovative measures, and celebrate a year of books with everyone!
Xiaoxiang Morning News reporter Zhou Shihao Photojournalist Yang Xu.
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