The reshuffle of the Japanese mobile phone market Chinese brands have lost a lot, and the new pattern is interpreted
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Preface: Mobile phones have long been an indispensable part of modern society, especially in high-tech countries like Japan. Surprisingly, though, while local Chinese brands dominate the international market, they don't have a strong presence in Japan. The article analyzes the "reshuffle" of Japan's mobile industry, and analyzes the root causes of the failure of Chinese local brands in Japan.
Development status and trends of Japan Mobile** industry.
Japan, a technological powerhouse, has become the focus of global attention for its mobile development. According to relevant statistics, the top five brands in the current Japanese market are: Apple, Sharp, Samsung, Sony, Kyocera, and the most dazzling is Apple, which has occupied more than half of the Japanese market and maintains a considerable share in Japan's mobile market. This is also confirmed by the fact that Apple's sales in Japan are declining every year. But why do Japanese people love Apple so much, while Chinese people have a hard time getting involved?
1. The impact of population aging on real estate.
Japan has become the first major country in the world to enter an aging society, and its average expectation is that it will continue to grow as a result of its economic and health advancements, and the proportion of the aging population is gradually increasing. With the increase in the number of elderly people, people's lifestyles have changed a lot. In this context, domestic mobile phones such as Sony, HP, and Kyocera are more able to cater to the consumer needs of the Japanese, which is an important factor in the decline in Apple's sales in Japan.
2. Initiatives to protect domestic industries.
The Japanese state has always supported domestic industry, so they cannot watch their products be occupied by foreign companies. Especially in today's global economic environment, it is very necessary for the United States to suppress Japan's semiconductor industry and strengthen the security of its own industry. If the problem of an ageing population is not properly addressed, smartphone sales will be greatly reduced. As a result, the Japanese market is partly more domestically produced.
The dilemma faced by Japan and China itself.
While China's local products have won big victories around the world, in Japan they have not been given their rightful place. Why did China's homegrown products suffer such a failure in Japan?
1. Favorable conditions for cooperation with local manufacturers.
The cooperation between local mobile** manufacturers and local commercial operators in Japan is good, and a deeper way of collaboration has been developed. Based on a more public mobile**, they have customized some deep regulations, which makes the mobile ** system more tightly knit. Japanese joint ventures make up a large portion of the total, making it difficult for Chinese mobile phones to enter the Japanese market.
2. Have higher customer loyalty.
Customers in Japan are more loyal to domestic brands. According to relevant research, 81% of Japanese people are loyal to "national brands", which shows how much they support local products. At the same time, because the Japanese have adapted to their own consumption patterns, they are not so receptive to foreign products, so it is difficult for Chinese products to gain a foothold in Japan.
3. Market rules and consumers' compliance with the market.
If Chinese mobile phone brands want to enter the Japanese market, they must comply with local laws and regulations, as well as customer feelings. If Chinese mobile phone companies want to enter the Japanese market, the first problem to solve is to make more adjustments and development to Japanese consumers. As long as we work hard, we will be able to occupy the smartphone market in Japan in the future.
The conclusion was reached:
The readjustment of Japan's mobile** industry has made people start to consider the entry of Chinese local brands into Japan. The aging impact of the Japanese market, the cooperation of local manufacturers and the formation of customer loyalty are the main reasons for the failure of local Chinese brands in the Japanese market. However, China's local mobile** is not completely hopeless in the face of a huge market shock. Only by closely understanding the market rules of Japan and the needs of customers, constantly innovating, and improving their core competitiveness, can we better gain the recognition and love of the Japanese. Let's wait and see, hoping that China's local mobile phones will become Japan's hegemon in the future.
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