There is a saying that "falling in love with Chongqing begins with a bowl of noodles and ends with a barbecue", Chongqing's food is not only a cultural tourism landmark, a consumption highland, and a business card for investment promotion, but also the endless nostalgia of Chongqing people in Tiannanhaibei. Recently, the Municipal Commission of Culture and Tourism and the Municipal Commission of Commerce jointly launched the selection of "Chongqing Flavor 360 Bowls" is in full swing. The event is named "Chongqing Flavor 360 Bowls", which originates from a traditional banquet called "Nine Bowls" in Sichuan and Chongqing, if each district and county in Chongqing "shows" its best table, the total number is almost 360 bowls, and it will become a gluttonous feast full of "Chongqing flavor".
Chongqing Food **Hualong Network can say that "Chongqing Flavor 360 Bowl" is Chongqing's version of the "Manchu and Han Banquet", through the "Chongqing Flavor 360 Bowl" selection to attract social attention, promote food culture, highlight Chongqing characteristics, and attract guests from all over the world, it is a "letter of sincerity" handed over by New Chongqing to the world food culture, and it is also the embodiment of the implementation of the Fourth Plenary Session of the Sixth Municipal Party Committee and the city's economic work conference, and this year's Chongqing Municipal ** Work Report on promoting consumption, expanding domestic demand, and stabilizing growth.
Expanding and strengthening the "Chongqing Flavor 360 Bowls" tourism food brand with green ingredients, exquisite cooking skills and full cultural interpretation, and summarizing and refining Chongqing cuisine on this basis, can boost Chongqing's authentic cuisine to "select and send it out to the world", help Chongqing build a world-renowned tourist destination and an international consumption center city, and be approved as the "World Food Capital" in the future.
"Chongqing 360 Bowls" helps to highlight Chongqing's characteristics in the pattern of international consumption center cities. In recent years, Chongqing has cultivated and built an international consumption center city, and continued to expand the industrial chain of special foods such as "Chongqing hot pot", "Chongqing noodles" and "Chongqing snacks", further enhancing the international influence of "Chongqing Taste".
The scope of this activity covers four categories: hot dishes, cold dishes, snacks and soups. The dishes need to be made with local ingredients and have unique cooking techniques, which can be dishes that have been passed down from generation to generation by local people and have strong local cultural connotations, or dishes that are innovative on the basis of traditional dishes and favored by domestic and foreign tourists. These special dishes will further demonstrate the excellent charm of Chongqing in China's international consumption center city pattern composed of Shanghai, Beijing, Guangzhou, Tianjin and Chongqing.
"Chongqing 360 Bowls" paves the way for the inclusion of Chongqing in the Creative Cities of the World Capital of Gastronomy. Chongqing noodles, Chongqing hot pot restaurants and Chongqing Jianghu cuisine are the three major business cards of Chongqing's special cuisine. In addition, there are a number of special dishes in various districts and counties of Chongqing that are very worthy of promotion to the world, such as Liziba Liangshan chicken, Jiuyuan steamed buns, Fuling oil mash, Shancheng small rice balls, Tongnan Tai'an fish, etc., such as stars lighting up the Chongqing food map.
The summary and promotion of these delicacies in the form of "Chongqing 360 Bowls" will facilitate the declaration of the World Capital of Gastronomy and promote Chongqing to be awarded the title of "World Capital of Gastronomy" by UNESCO in the future, like Chengdu, Shunde, Macao, Yangzhou, Huai'an and Chaozhou. In the future, Chongqing will take this opportunity to develop demonstration stores, demonstration streets and demonstration areas as the world capital of gastronomy, and build relevant exhibitions and training bases, which can further promote food consumption and industry building.
Chongqing cuisine is an important urban asset of Chongqing. When it comes to Chongqing cuisine, let's talk about Sichuan cuisine first. Sichuan cuisine is one of the four major traditional cuisines of the Han nationality in China.
1. The master of Chinese cuisine. Sichuan cuisine is divided into three categories: Shanghebang Sichuan cuisine, that is, Sichuan cuisine (Rong pie) centered on Chengdu and Leshan in western Sichuan; Xiahebang Sichuan cuisine is Jianghu cuisine (Chongqing style) represented by Chongqing cuisine, Wanzhou cuisine and Dazhou cuisine in the old eastern Sichuan region; Xiaohebang Sichuan cuisine is the salt cuisine centered on Zigong in southern Sichuan, and also includes Yibin cuisine, Luzhou cuisine and Neijiang cuisine (salt gang).
The Chongqing style Sichuan cuisine, also known as Chongqing cuisine, is based on the dishes of the Bayu region, characterized by distinctive flavor types, orderly primary and secondary, and focusing on numb, spicy, fresh, tender and hot. The spicy, fragrant, and flavorful Chongqing cuisine is not only a big culture, but also a big industry. Taking hot pot, the top brand of "Chongqing cuisine", as an example, the revenue of the whole industry chain of Chongqing hot pot in 2022 will exceed 400 billion yuan, of which the operating income of hot pot will be more than 60 billion yuan and nearly 1 million people will be employed, which will play a very obvious role in driving the catering industry and even the primary, secondary and tertiary industries.
In addition to hot pot, Chongqing cuisine also has countless delicacies such as Geyue Mountain Spicy Chicken, Wanzhou Grilled Fish, Chongqing Small Noodles, Qianjiang Chicken Offal, Nanshan Spring Water Chicken, Cuiyun Boiled Fish, Special Dry Pot, Bean Curd Rice, Sour Radish and Duck Soup. These Chongqing delicacies are not only industrial resources, but also cultural tourism and creative resources. In 2023, the city's catering revenue will be 23106.6 billion yuan, an increase of 206%, which has made a huge contribution to the city's consumption boost.
"Chongqing Flavor 360 Bowl" can systematically collect and explore all kinds of delicacies scattered in various districts and counties of Chongqing, form a Chongqing food star chain composed of various special dishes, and form a Chongqing American recipe system that has remarkable features in terms of technology, ecology and culture, which is of great significance for the integration and innovation on this basis in the future and the creation of a food tourism city brand.
As we all know, Chongqing's cuisine has a long history, unique characteristics, rich and diverse, and is well-known at home and abroad, which is the fireworks brand of a famous historical and cultural city and the distinctive background color of a modern bustling city. The requirements of "promoting the branding of classic Sichuan cuisine, Chongqing hot pot, gaiwan tea and other catering products and creating gastronomic landmarks" in the "Outline of the Construction Plan for the Chengdu-Chongqing Twin-City Economic Circle" are being further implemented through the selection of "Chongqing Flavor 360 Bowls" of Chongqing tourism cuisine. Chongqing cuisine has a long history and profound heritage, and is a typical cultural dish, among the 796 municipal intangible cultural heritage in Chongqing, 186 are related to food, accounting for 233%, nearly a quarter, these intangible cultural heritage delicacies include dishes, snacks, tea, wine, condiments and ingredients, demonstrating a cultural charm based on ingredients and skills.
Photo by Zhong Zhibing Visual Chongqing Chongqing cuisine carries the diverse culture of Chongqing, and the "Chongqing Flavor 360 Bowl" conveys the warmth of human fireworks. The land of Chongqing, a big city with mountains and rivers, has given birth to Bayu culture, red culture, Three Gorges culture, immigration culture, anti-Japanese war culture and ** culture, and all kinds of food and Chongqing culture are integrated and coexist. Taking ** culture as an example, Mr. Xian Ying (one of the founders of the Democratic League), who is known as "contemporary Meng Weijun", during the Anti-Japanese War, his private residence and special garden were ** activities, and the characteristic "flowing water seat" was opened all year round, which was passed down as a good story. The "Chongqing Flavor 360 Bowls" selection activity aims to deeply explore the connotation of Chongqing food culture, improve the quality of Chongqing food, and spread Chongqing food culture.
Since the launch of the selection of "Chongqing Flavor 360 Bowls" of Chongqing's tourism cuisine, the selection activities of "Chongqing Flavor 360 Bowls" are being promoted in various districts and counties. A work leading group headed by the leaders of the district party committee and the district government was set up to promote it from a high position, pay close attention to implementation, and select the "25 bowls of Tongwei" of the 360 bowls of Yuwei, and go to a "food" feast on the tip of the tongue. Wanzhou District, Liangjiang New District, Jiangbei District, Dadukou District, Banan District, Jiangjin District and many other districts and counties have taken action to select the most dazzling local specialties in the region.
Chongqing's cuisine is a fusion cuisine, which not only inherits Chongqing's eclectic cooking techniques and taste characteristics as a land and water terminal that has connected the north and south for thousands of years, but also has a number of innovative dishes that integrate the flavors of Sichuan and Chongqing with the cuisine of various countries in the context of the continuous upgrading of the construction of inland open highlands and the construction of the Chengdu-Chongqing Economic Circle in full swing for tourists from all over the world to enjoy the ultimate taste experience. During the Spring Festival holiday in 2024, Chongqing once again ranked among the top 10 popular destinations in the country, and the number of tourists coming to Chongqing reached a new high, receiving 238 overnight tourists290,000 person-times, a year-on-year increase of 669%ï¼›During the Spring Festival, the city's total consumption increased by 12 percent over the same period last year4%, highlighting the close linkage between cultural tourism and consumption.
The selection of Chongqing tourism food "Chongqing 360 bowls" pays special attention to the symphonic resonance of food and cultural tourism. In the selection criteria, "we should pay attention to the diversified combination of inheritance and innovation, and reflect the characteristics of local cuisine in the combination of raw materials and cooking, and integrate foreign food styles, which has a good social response." "It should have strong local flavor characteristics and heavy food culture connotation, and the dishes should be oriented to the public, close to life, focus on consumption, grounded, and popular." and other regulations, highlighting the direct driving role of "Chongqing 360 Bowls" on consumption and cultural tourism, as well as the transformation of food into real consumption.
The catering industry and food processing industry are among the most promising and sustainable investment tracks in the future. Through the selection of "Chongqing 360 Bowls", a large number of mouth-watering and lingering specialties in various districts and counties have been industrialized and developed, and gradually formed a tourism and food consumption system with national participation, tourist satisfaction and public benefit, and a tourism and food industry system integrating raw material production, processing, distribution, production and sales, so as to promote the city's food culture to be further inherited, promoted and innovated and developed, and make every effort to build a new pattern of coordinated development of the tourism and food industry. The number 360 not only represents all-round display and full-time coverage, but also contains the meaning of reunion, celebration and harmony, as well as in-depth expansion, rural revitalization, digital Chongqing, green and low-carbon and many other works can be connected with the "Yuwei 360 Bowl" and promote each other.
It is believed that the "Chongqing Flavor 360 Bowl", as an appetizer, hard dish, cultural dish and fusion dish, will further promote Chongqing from the "taste highland" to the "industrial highland", and set off an upsurge of integrated development of primary, secondary and tertiary industries with "Chongqing Flavor 360 Bowl" as the core element.
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