OPPO should not only be the leader of AI mobile phones, but also the popularizer of AI mobile phones.
textZhou Hanming.
Apple, with a market value of $3 trillion, is still making a name for itself in the research and development of folding screen mobile phones, and domestic mobile phone manufacturer OPPO has begun to nugget AI mobile phones.
On the first day of construction after the Lunar New Year holiday in 2024, Chen Mingyong, founder and CEO of OPPO, issued an internal letter. In the letter, Chen Mingyong said that from the perspective of the development stage of the industry, AI mobile phones will become the third stage of the mobile phone industry after feature phones and smart phones. 2024 is the first year of AI mobile phones. In the next five years, the impact of AI on the mobile phone industry can be compared to the replacement of feature phones by smartphones in the past.
The Digital Intelligence Research Society found that at the end of the 20th century and the beginning of the 21st century, the two most important changes in the field of mobile phones took place. The first was in 1973, when Martin Cooper, then a Motorola technician, interacted with his companions on the streets of New York**, and the second was in 2007, when the then CEO of Apple released the smartphone, the iPhone.
Now, 17 years have passed, and many mobile phone manufacturers in Chinese mainland have been "far ahead" of Apple's folding screen mobile phones, and now many brands, including OPPO and Meizu, are investing a lot of resources in AI mobile phones.
In the open letter, Chen Mingyong also pointed out the strategic direction for the development of OPPO in the era of AI mobile phones, that is, to be both the leader of AI mobile phones and the popularizer of AI mobile phones.
AI has to redo the experience of the phone
The Digital Intelligence Research Society believes that at the beginning of AI dismantling and assembling the mobile phone experience, it must be the coupling of AI software functions and mobile phone hardware functions. Only by going through the coupling stage can AI phones become smarter and more handy.
Before coupling, OPPO has actually taken a small step. OPPO has actually integrated a lot of AI functions into the operating system based on Colors OS. For example, "AI Elimination" can easily use the AIGC elimination function to eliminate some unwanted elements in the album**. and the "AI Call Summary" function, which can intelligently identify the content of the call and generate a summary of key information. For us ordinary users, it's actually quite practical.
However, discerning people can see that these AI functions are all updates and iterations at the software level, and problems at the hardware level, such as computing power, large models, and cloud collaboration, are issues that need to be solved as soon as possible.
Therefore, on the whole, the development direction of mobile phones in the future is actually very clear. But what the prospect is, it seems that the major manufacturers do not have a clear idea in their hearts.
In the view of the Digital Intelligence Research Society, mobile phone brand manufacturers have not had a good time in the past few years. Mobile phone manufacturers used the reasons for the elongation of consumers' replacement cycles and the economic downturn to talk about comfort, and took out the price reduction shortly after the press conference to play the warm card. It's just that consumers still don't buy it.
At the root of it, after more than ten years of development, the smartphone industry has been extremely lacking in innovation. As a result, mobile phone competition has become a product with heap parameters, configuration, chain, and feelings.
But in the future, AI will change the competitive landscape of the mobile phone market. Of course, there will also be a new competitive landscape in the field of AI mobile phones. The competition pattern of AI mobile phones is no longer compared with parameters and configurations, but with real knives and guns competing for "hard power".
The Digital Intelligence Research Society believes that the "hard power" of AI mobile phones is mainly in the bottleneck of chip computing power and cloud collaboration and integration. In the smartphone ecosystem, as long as you don't play large-scale games, it is actually difficult for ordinary users to appreciate the strength of high-end chips. However, in the era of AI mobile phones, Qualcomm and MediaTek will once again start a new round of competition for AI applications.
In addition, the deployment of model products on the cloud side and the device side is also a very challenging thing to make the application run better. Besides, AI mobile phones also generate all kinds of data, and how to store it safely is also a rigid need. Self-built private cloud is certainly the best solution, but it requires more financial support.
With the support of computing power, there is also the secure storage of data, and finally a system that can safely control all devices. This requires mobile phone brands to have strong ecological integration capabilities and unified AI interfaces. At that time, the competition will be leading, and there must be its brand position.
Why is OPPO at the forefront?
Chen Mingyong believes that a new era of AI mobile phones is accelerating. This round of AI technology, which is based on large models, is reshaping the future of the mobile phone industry.
In the past two years, OPPO under Chen Mingyong has also been rushing to AI. In the early days, OPPO launched the voice assistant Xiaobu, followed by the launch of AI recognition** capabilities, and followed up with the launch of the Andean large model (ADESGPT) in 2023. In the 2024 Lunar New Year, OPPO will bring the new experience it has brought to more than 10 million users with the first to bring to the Find X7 series.
On February 20, OPPO held a strategy conference at the OPPO AI Marina Bay Data Center in Dongguan City. At the press conference, Liu Zuohu, chief product officer of OPPO, shared a detailed plan for the future AI strategy.
Liu Zuohu believes that a real AI mobile phone must first be able to make unprecedented efficient use of computing resources, and at the same time be able to keenly perceive the real world.
In order to achieve the above capabilities, the mobile phone industry will undergo comprehensive technological innovation and ecological restructuring. In terms of hardware, high-performance AI computing power base, intelligent bionic perception ability, and model library management optimization will become the new standard for AI mobile phones.
At the same time, AI mobile phones will support sharper and more accurate natural semantic understanding, have stronger self-learning capabilities, and provide more intuitive multimodal interactions. On this basis, the traditional application ecosystem is endowed with new multiple capabilities after being grafted onto AI mobile phones, in order to achieve truly intelligent services.
For OPPO, as a mobile phone player who has been deeply involved in the AI field for many years, it launched its first AI model in 2020, when OpenAI's ChatGPT was still in its infancy. In 2023, in the rapid iteration of ChatGPT, the Andean large model independently trained by OPPO will only lag behind GPT 4 in the Superclue knowledge and encyclopedia ability rankings. Corresponding to the Find X7 mobile phone, which is equipped with a 7 billion model on the current device side, its AI computing power also ranks first among Andriod models.
But OPPO is still not satisfied. In the future, OPPO will continue to increase investment in cloud computing power, and the self-built OPPO AI Marina Bay Data Center will deploy different application scenarios corresponding to the three levels of Titan, Turbo, and Tiny, in order to achieve device-cloud collaboration and efficient deployment.
Of course, you may also notice that Meizu is also in AI phones, but the model is completely different from OPPO and is not comparable.
This article is originally produced by the Digital Intelligence Research Society, without permission, please do not use any channels and platforms. Violators will be prosecuted.
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