Shanghai News, Feb. 2 (Yu Jun) HKRI Taikoo Hui recently launched the "Dare to Vibe" Chinese New Year season, interpreting Chinese New Year culture from an international perspective, integrating traditional customs and trendy experiences, allowing consumers to experience the joy of trendy luxury holidays and Chinese New Year.
Multicultural interpretation of the New Year's feast
On the North Plaza, HKRI Taikoo Hui and Jean-Michel Basquiat** jointly presented the "Little Dinosaur with a Crown" public art installation, in which the free and fearless "Little Dinosaur" broke through the 15-metre-high non-traditional scaffolding, vividly demonstrating the unique charm of international avant-garde art in the posture of "Booming Dragon", triggering a consumer check-in boom. With the arrival of the Chinese New Year, the background of the "Little Dinosaur" is renewed, and the lanterns and Spring Festival couplets with oriental characteristics are embellished on the left and right, bringing the ingenious collision of Chinese New Year flavor and world art, showing the vitality of the New Year.
Pictured: "Little Dinosaur with a Crown" gets a new makeover.
During the season, HKRI Taikoo Hui's independent market IP "Dare Market" collaborated with Fanji Common Rare to present the joyful and enthusiastic Chinese New Year flower market "Fanhua Market". The first market event was held on Wujiang Road in the North Square a few days ago, bringing together more than 30 creative brands and bringing fancy Chinese New Year goods and handicraft workshops full of natural inspiration.
Photo: Fanhua Bazaar: Chinese New Year.
From February 2nd to 14th, the "Flower Market, Chinese New Year" will be located in the LG1 Atrium, where selected independent original brands such as flowers from Yunnan, French boutique salon perfumes, and intangible cultural heritage handicrafts will appear for a limited time, lighting up the aesthetic inspiration in the atmosphere of the New Year. There is also a "Boom Dragon Dragon Celebration New Year" performance, which brings together different styles such as jazz, folk, pop, etc., and is full of energy for the New Year with capultant notes; Cutting-edge artist Heiwa was invited to interpret the character "Dragon" with traditional calligraphy art, and created a huge calligraphy work "Dragon Good Shanghai, 2024" on the L1 floor, blooming the warm atmosphere of the New Year of the Dragon.
Combining modern and diverse colors with festive expectations, HKRI Taikoo Hui further enriches the on-site activities. In the LG2 metro business district, the "RE"ME sustainable development-themed exhibition was unveiled in green, connecting sustainability topics through multiple interactive experiences and interpreting the infinite possibilities of green life. Tesla brought the Cyber off-road station wagon to the LG1 North Hall, opening the Shanghai debut of the new car, showing the cutting-edge and innovative benchmark of the electric vehicle industry; Suntory Maison's limited-time space in the L2 North Hall is a unique aesthetic journey of Japanese whisky flavors, waiting for wine lovers to visit.
Pictured: A guide to the new spring fun activities.
In addition, the "Dream of Dunhuang" A3F Art Aesthetic Life Exhibition was unveiled on February 6new limited-time store. On February 17th and 18th, the venue will usher in a grand dragon and lion dance performance, at which time, the Xia Guozhang Dragon and Lion Troupe, once known as the "King of the Lion King", will set off in full gear to open the prelude to the new year.
Experience the luxury benefits of consumption upgrades
HKRI Taikoo Hui's experiential space has been upgraded once again, bringing a new consumer experience. From February 1, the new VIP Lounge will be launched to provide high-end members with independent private space and exclusive services. A number of internationally renowned brand beauty boutiques have been reopened on the LG1 floor, with a new image, creating an upgraded version of the "Beauty Avenue". While improving the visual design and space experience, it also integrates the formats of makeup, skin care and fragrance, and works with brands to launch more exclusive customized service experiences to fully meet the personalized and diverse needs of current consumers.
From now until March 31, consumers will have the opportunity to enjoy a spa and beauty salon experience selected by designated brands at the "Beauty Avenue", or receive a limited edition beauty bag to pack their favorite travel-sized items from designated brands. In addition, benefits such as the qualification for the purchase of limited single products, 520 yuan heartbeat gift certificates, 10 times the points for beauty consumption, and 4-hour free parking coupons have been launched one after another, giving beauty consumers a full range of customized surprises.
HKRI Taikoo Hui also has the "Boom Dragon Presents Rui Gift" Chinese New Year** with generous benefits to increase holiday spending. A series of activities such as cash gift certificates, full gifts, and points doubling will be staged non-stop, and consumers can enjoy gifts worth up to about 3,000 yuan to add vitality to the Spring Festival holiday. (ENDS).
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