On January 26, the Yangtze River Delta Live E-commerce and Guochao New Forces Innovation and Development Conference was held in Minhang. During the event, a number of traditional time-honored brands signed contracts with live broadcast e-commerce, making time-honored brands more in line with modern consumer needs. Shi Xiaoping, second-level inspector of the Municipal Commission of Commerce, and Li Rui, deputy head of the district, delivered speeches for the conference.
A view of the conference
At the meeting, Shanghai Live E-commerce Alliance, ** Live, Mei ONE (Mei Wrist), Shangjie Chuangyi Space Live E-commerce Base, Guoxin Live, Huashan Pavilion 263 Time-honored Brand Pavilion, Shanghai Liangyou Sea Lion Oil Industry *** Shanghai Fuxin Flour *** Bright Dairy, Shanghai Guanshengyuan Food *** were carried outThe time-honored brand signed a contract for live broadcast and innovation and development。By working together, the parties will:Jointly explore new opportunities in the field of live streaming e-commerce, especially how to reinterpret and promote time-honored brands through live streaming technology, so as to make them closer to the needs of modern consumersIt not only helps the transformation and upgrading of traditional brands, but also injects new vitality and innovative elements into the live broadcast e-commerce industry.
The time-honored brand signed a contract for live broadcast and innovation and development
With the blessing of live broadcast technology, the time-honored brand has been revitalized
As one of the activities of the Shanghai Online New Year Festival, the conferenceWith the theme of "New Power of Silk Road E-commerce, New Opportunities for Domestic Products to Go to Sea"., around the leaders and guests attending the meetingThe development trend of live broadcast e-commerce and the opportunity to go overseas, promote the culture of domestic products, and promote the innovation and development of traditional brandsIt has profoundly demonstrated the participation of live broadcast e-commerce going overseas, new domestic products and intangible cultural heritage, and time-honored brands participating in live broadcast e-commerce platforms to enhance the international influence of industry standardization and new national trends, and deeply participate in the digital and intelligent transformation of the global industry and green and high-quality development.
Take advantage of the trend of national tide to spread Chinese culture to the world
A total of 10 representatives from the E-commerce Department of the Municipal Commission of Commerce, the District Economic Commission, Xinhong Street, South Hongqiao Company and other relevant persons in charge jointly announced"Proposal for the Coordinated Development of the Shanghai "Silk Road E-commerce" Cooperation Pilot Zone"., emphasizing the importance of the combination of traditional culture and modern e-commerce in Shanghai's economic development and the innovation and inheritance of time-honored brands in the new era.
Xinchang County Tourism Group promoted around the theme of "National Tide Drives the New Direction of Cultural Tourism Development", showcasing its scenery, stories, food and special activities.
In line with the theme of the conference, a game was arranged on the second floor of the venueA unique bazaar, attracting the attention of many participants. Not only showcasedRich intangible cultural heritage items, including lacquer, Gu embroidery, willow weaving, Liling porcelain and other traditional crafts, showing the profound heritage and unique charm of traditional Chinese culture, but also preparedA variety of special activitiesParticipants can not only experience Hanfu check-in, but also make intangible cultural heritage handicrafts.
A new force of domestic products
The conference provides a platform for exchanges, learning and cooperation between enterprises, enterprises and traditional brands, and has also attracted overseas attention. The South Korean live broadcast delegation made a special trip to learn and exchange the experience of live broadcast e-commerce and cultural exchanges, and representatives of enterprises from South Korea and Germany were also presentJointly lead to cooperation opportunities and development prospects in the field of live broadcast e-commerce
*: Minhang today.