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At present, almost all major e-commerce platforms have dealers' behavior of low prices and random prices. In order to quickly pursue sales and market share, some merchants use the best products that are significantly lower than the market to sell, which leads to the prevalence of other merchants and eventually triggers a tug-of-war, making brands and manufacturers unprofitable.
In the face of this problem, brands can take the following measures to control the phenomenon of price disorder.
First, it is necessary to start from the root cause of the phenomenon of indiscriminate prices
In order to solve the problem of disorderly prices, the brand can sign a guarantee with the dealer, clearly stipulating the bottom line and sales policy, and restricting the behavior of the dealer. At the same time, establish a sound supervision and restraint mechanism to strengthen the monitoring and management of dealers. Timely release the price adjustment notice in the dealer group to inform the dealer of the adjustment and avoid the spread of the war.
2. What problems are brands likely to encounter on e-commerce platforms?
1.**Tug-of-war: The phenomenon of chaotic prices has led to a war between brands, which has reduced the added value and profit margins of products, and brought huge pressure to brands.
2.Damaged brand image: Selling at a price not only reduces the value of a product, but can also damage the brand image and affect consumer trust and loyalty to the brand.
3.Damage to consumers' interests: Misselling at unreasonable prices may mislead consumers to purchase low-quality or shoddy products, harming the interests and rights of consumers.
4.Fair competition is hindered: Selling at random prices distorts the rules of market competition, making it impossible for brands that comply with the best policies and business norms to compete fairly.
3. The brand can seek the help of a third-party price control company
Brands can seek the help of a third-party price control company to solve the problem of price disorder. These price control companies specialize in providing monitoring and control, and by monitoring the sales behavior of the market and dealers, they can detect price disorders in a timely manner, and take corresponding measures to intervene and stop them. These price-controlling companies can help brands protect their own interests, protect consumers, and promote fair competition.
While dealing with the problem of price disorder, consumers should also improve their ability to discern and choose reputable brands and merchants. Consumers can choose products that are truly worth their money by comparing**, querying evaluations, understanding the brand background, etc. At the same time, consumers can also actively participate in actions to maintain market order, such as reporting price arbitrariness, rights protection, etc., to jointly promote a healthy and orderly e-commerce market.