Hello everyone, this is Xinyang.
With the gradual increase of e-commerce platforms, more and more merchants have settled in e-commerce platforms. However, there are some merchants with malicious competitive behavior, who sell goods in the form of counterfeit brands in order to make more profits. What should we do when we encounter counterfeit products? Here's a closer look at how to deal with counterfeit products.
1. Collect relevant evidence
When we find that a merchant is counterfeiting our brand on an e-commerce platform, the first step is to collect relevant evidence. This evidence can be used as the basis for our complaint and help us prove the other party's counterfeiting. Here are some of the evidence you may need to prepare:
1.Proof of rights: including trademark registration certificate, patent certificate, etc., to prove that we have the relevant intellectual property rights.
2.Trademark owner identity certificate: We can provide the company's business license, organization certificate and other documents to prove that we are the legal owner of the brand.
3.Proof of purchase of counterfeit products: If we have purchased counterfeit products from the other party, we can provide proof of purchase as evidence.
4.Relevant screenshots and chat records: If we have communicated with the other party on the e-commerce platform, we can save the relevant screenshots and chat records as evidence to prove the other party's impersonation.
Second, the effective way to fight counterfeit brands
When we have collected enough evidence, we can take some effective ways to fight counterfeiting. Here are some of the most commonly used ways:
1.Complaints on e-commerce platforms: Most e-commerce platforms have complaint channels, and we can complain to the platform about the other party's counterfeiting behavior and provide our evidence. The platform will review the complaint and take appropriate measures against the merchant according to the situation.
2.Seek authoritative identification: If the other party denies counterfeiting, we can seek an authoritative appraisal agency to authenticate the product. The results of the appraisal will serve as strong evidence to help us defend our rights and interests.
3.Obtaining electronic evidence: If we have communicated with the other party on the e-commerce platform, we can apply to the platform to obtain relevant electronic evidence, such as chat records, transaction records, etc. This evidence can help us prove the other party's counterfeiting.
4.Hire a professional lawyer: If the situation is more complex or serious, we may consider hiring a professional IP lawyer. A lawyer can help us assess the viability of a case, provide legal advice, and represent us in legal proceedings.
3. Precautions for cracking down on counterfeit brands
When dealing with counterfeit products, there are also the following points to be aware of:
1.Retain evidence of infringement: During the entire anti-counterfeiting process, we must keep all evidence of infringement in a timely manner, including proof of purchase, chat records, screenshots of complaints, etc. This evidence is very important for subsequent rights protection actions.
2.Pay attention to the statute of limitations: Different e-commerce platforms may have different statutes of limitations for complaints, so we must keep abreast of the platform's regulations and file a complaint within the specified time to avoid missing the opportunity.
3.Maintain brand image: In the process of fighting counterfeiting, we must pay attention to maintaining our brand image and avoid falling into a senseless war of words with the other party. We can issue a statement through official channels to explain the situation to consumers and highlight the advantages and quality assurance of our genuine products.
4.Strengthen partner management: In order to avoid the appearance of counterfeit products, we should also strengthen the management of our partners to ensure that they have sufficient respect and protection of our brand image and intellectual property rights.