Chinese enterprises use Huawei's routine, and foreign media cross the river and tear down the bridge!
Everybody knows,"Photographic style"It has been scraped in the smartphone circle since a few years ago. All mobile phone brands focus on mobile phone imaging, and the best choice is to cooperate with Leica, Hasselblad, Zeiss and other well-known imaging companies.
Some mobile phone brands have cooperated with it and achieved a good image effect. However, in the current market environment, domestic manufacturers obviously have the intention of establishing their own brand image, and some mobile phone brands do not plan to renew their contracts.
In short, these co-producers will be:"Launch", the intention is based on its own strength. Many people believe that Chinese companies have begun to follow Huawei's example, at the beginning, Huawei was leading, but now, Huawei pays more attention to independent research and development, whether it is an operating system or a chip, Chinese companies are imitating Huawei, which is a way of independent research and development.
On the family side, it's just a flirtation. However, if we put it in the mouth of a foreign country, it will be a different story.
In practice, national brands are known for their image strength, but in fact, they are all formed through brand integration. Brands such as Leica and Hasselblad are also a strong competitive force for mobile phone brands. Now that it has gained a firm foothold, it is necessary to develop its own brand and leave those joint venture merchants far behind. From this point of view, it is not an exaggeration to say that it is crossing the river and demolishing the bridge. Of course, the author does not fully agree with this.
On the contrary, from the author's point of view, this is just a trend.
After several years of development, Huawei mobile phones have begun to show their edge, and if Huawei focuses on the mobile phone market, then it is only a matter of time before it will become the top of the world. After all, the comprehensive strength of Huawei's mobile phones is still very good, with the Kirin chip and Redmi system, these two systems, have compared many domestic mobile phone manufacturers. However, in terms of systems and chips, it is still difficult for domestic brands to break through this shortcoming. The only way to improve competitiveness is to start with the display system.
This process is much simpler than the self-test of the chip. Therefore, if you want to gain a firm foothold in the market, you must take the road of independent research and development. Bridges are not out of reach, but each brand has its own strategy.
Secondly, the shadow of the ban in the United States has actually been haunting for a long time, including cooperation with well-known ** giants. Some time ago, Huawei and Leica terminated their cooperation, and the outside world has been speculating that it was because of the ban in the United States. Whether it's true or not, this incident is a psychological shadow for them, and if it happens again, they may not have enough resistance like Huawei. Therefore, the burden of Quanjian's cooperation in advance is a good thing for domestic enterprises.
The most important point is that the cost of cooperation is not high. In the case of Huawei, the previous lenses were not provided by Leica, but have a deep relationship with Leica. However, the cost of doing so is high. For the current sluggish smartphone market, domestic mobile phone brands may find it difficult to endure such a high ** for a long time. Especially when"Cost control"When it has to be done within their own circles, it is even less likely that large sums of money will be spent on irrelevant things.
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