On February 19, 2024, BYD dropped another bombshell in the automotive circle. BYD Qin plus Glory Edition and Destroyer 05 Glory Edition are attacked, and their starting price is directly reduced to 7980,000 yuan, and many friends and businessmen have heard the news, and the war has started again.
I don't know if Lei Jun will regret what he said at the time, "Xiaomi Su7 is not 99,000, not 149,000, and not 199,000" when he saw another menacing wave of price cuts.
Another round of ** battles is coming.
Just after the Spring Festival holiday in 2024, the domestic auto market will quickly usher in another round of fierce competition.
At the beginning of 2023, Tesla took the lead in launching the ** war, and BYD followed up with a large-scale price reduction with the Qin series as the representative product, among which the purchase threshold of the BYD Qin PLUS DM-i Champion Edition was reduced to 9980,000 yuan, since then the new energy car has entered the era of 90,000 yuan. In the impulse ** event at the end of 2023, the BYD Qin PLUS DM-i Champion Edition will be reduced by another 10,000 yuan, and the starting price will come to 8980,000 yuan. According to relevant data, the cumulative sales data of the Qin Plus series in 2023 reached 434,213 units, and the total sales volume was second only to Sylphy and Lavida, ranking third in the compact car sales list.
With the outstanding performance of the Qin plus series, BYD will make great progress in mid-2023 and successfully sit on the top spot in the industry. After resuming work during the Spring Festival holiday, BYD did not hesitate to choose to pursue the victory and try to launch a general attack on the joint venture fuel vehicles.
In the face of BYD's sudden price cut, the most injured group in addition to the old car owners, that must be friends, under pressure, many car companies can only grit their teeth and call. The deputy general manager of the brand division of SAIC-GM-Wuling posted on Weibo, "One word, with! Correspondingly, the starting price of Wuling Starlight has been adjusted to 9980,000 yuan, 060,000 yuan. At the same time, Changan Qiyuan, Geely, Beijing Hyundai, Nezha and other car companies also responded at the first time. Among them, the starting price of the Hyundai Elantra has been reduced to 7580,000 yuan, Chang'an Qiyuan A05 dropped to 7Starting from 890,000 yuan, Nezha x is 9Starting from 980,000 yuan, Emgrand L HIP is 8Starting from 980,000 yuan, all of a sudden, the 100,000-level new energy vehicle market has become a pot of porridge. Netizens exclaimed: I knew that this year would be very rolly, but I didn't expect the beginning of the year to be so crazy!
Uncle Che personally believes that in the face of BYD's aggressive situation, various car companies seem to be able to do a multiple-choice question, that is, to choose between falling and not falling, but in fact, everyone has no choice at all. It is foreseeable that the 100,000-level car market is just the beginning, and this round of price reductions is bound to sweep other segments, which is quite unfavorable for Xiaomi cars that have not yet been priced.
Millet is difficult to ride a tiger.
Some time ago, there was a Xiaomi su7 insurance policy on the Internet**information,**showed that the price of the top model of Xiaomi cars was 36.140,000 yuan, as soon as this news came out, the car friends who were looking forward to it suddenly blew up, and then Xiaomi Auto explained the matter, saying that this is only an internal vehicle test, and insurance needs to be recorded, and there is no hard requirement for filing. Uncle Che believes that Xiaomi Auto's move is a deliberate attempt to test the acceptance of car friends, and today's Xiaomi Auto continues to release product information, while keeping its mouth shut about pricing, which is obviously to whet everyone's appetite, after all, continuous high-traffic attention can indeed bring excellent publicity effects to the product.
The first model needs to raise the overall tone of the brand, but at this stage, the price reduction in the automobile market is unprecedented, and the pricing of the Xiaomi Su7 must be cautious and cautious. What makes Xiaomi Auto even more unsettling is that while the price of the new car may exceed the public's expectations, it will also receive special care from its friends, among which Geely is the most active. On December 28, 2023, the day before Xiaomi's automotive technology conference, ZEEKR 007 completed its debut, with a starting price of 20The 990,000 yuan ZEEKR 007 and Xiaomi SU7 are both new energy medium-sized cars, and the Galaxy E8, which then rushed to the battlefield, set the starting price at 17580,000 yuan, the two cars joined forces to form a front and rear pinching attack for Xiaomi Su7. It's hard for us not to think of the grievances between Geely Automobile and Xiaomi, and it seems that Geely's current round of operation is emotional.
Uncle Che concluded. 
The tide of price reductions at the beginning of the year struck again, a more than a volume, no one can stay in front of the general trend of exogenous high-profile Xiaomi cars this time is already difficult to ride a tiger, once the car is overpriced is against the tide, the public will amplify the original dissatisfaction. At that time, Xiaomi mobile phones claimed to be the best in the whole industry, but now, ** has become the soft underbelly of Xiaomi cars, it seems that it is always time for Lei to give full play to his traditional art to "persuade executives overnight".