Yu Han (Shaanxi Normal University).
Chinese New Year's Eve is approaching, and in recent days, related ** about the 2024 CCTV Spring Festival Gala rehearsal can be seen everywhere on the Internet, and many netizens are concerned about whether there will really be Internet hot memes such as "subject three" and "sunny and cheerful big boy" on the CCTV Spring Festival Gala. For netizens, the "invasion" of online pop culture into the Spring Festival Gala should be a joy to see, why did it cause such a big controversy?
Online pop culture is generally born and used on mainstream social platforms. We know that all major social platforms have their own unique advantages and ways of expression, and the Internet memes born on Douyin may not be suitable for Weibo and Moments. A certain culture is popular in a certain environment, so as to avoid disturbing "outsiders" and at the same time, cause some people to carnival. The Spring Festival Gala is different, the Spring Festival Gala is not a gathering place for a few people, it is an indispensable "Chinese New Year's Eve dinner" for people across the country. Putting the Internet hot stalk on the Spring Festival Gala is a "carnival" for those who like it, and a torment for those who don't like it.
Internet pop culture is not indispensable to the Spring Festival Gala, but it must be premised on the particularity of the Spring Festival Gala and take into account the acceptability of most people. It is true that the Internet hot memes represent a popular cultural aesthetic orientation, but the most important orientation of the literary evening should be that the people like to see it. Young people do not represent the entire population, and on the contrary, young people will not approve of the content they like. The idea of the Spring Festival Gala wanting to be younger is indeed a good idea to conform to the development of the times, but it must be clear that the Spring Festival Gala full of Internet hot stalks is not necessarily young, but has turned itself into a "year-end summary" of the short ** platform.
The reason why we put forward opinions and suggestions for the Spring Festival Gala is because we are still looking forward to the Spring Festival Gala. We look forward to the future of sketches like "Not Bad Money" and "Help or Not", which can make people laugh and deeply reflect social reality; Expect intoxicating and warm songs like "Spring Blossoms" and "China in the Lights"; Expect dance shows like "Thousand-Armed Kannon" and "Only This Green" that will amaze the world. The Spring Festival Gala used to be so good, so good that we understand that it is not just a collection of programs, it has reflections on the past year, and expectations for the next year, it makes us laugh, and it also brings us infinite touch. The Spring Festival Gala is a window that opens the world to see the jubilant Chinese New Year and the vigorous Chinese.
Nowadays, the rapid changes in online pop culture have had an impact on many platforms and **, and we should see that the Spring Festival Gala is trying to adapt to the current new context. In the face of multi-level and diversified needs, the Spring Festival Gala must adhere to the principle that content is king, uphold integrity and innovation, and make programs that the people really like and need. How to make the reunion happier, make the New Year full of hope, and let generations draw strength from the common memory of the Spring Festival Gala is the first topic that should be considered in the Spring Festival Gala.